Rascasse Audience Intelligence

INSEAD Audience in Germany

A data profile of the people who buy, follow and care about INSEAD in Germany — modelled from more than twelve digital signal sources. INSEAD has an estimated audience of 249,080 people in Germany.

#77among University in Germany#1913among POI in Germany#1311in Business & Career

The average INSEAD fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen.

Top brand affinities include Institute of Business Management, MIT Sloan Executive Education, London School of Business and Finance, with strongest over-indexing on Institute of Business Management (432.19× the country average).

Demographically, the INSEAD audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical INSEAD fan in Germany is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Institute of Business Management.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the INSEAD profile in Germany.

Audience size
249K
in Germany
Gender
50.9%♀
49.1% male
Age
37.4
average years
Country rank
#19707
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of INSEAD fans

50.9% are female, 49.1% are male, average age 37.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for INSEAD audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age37.4
Estimated audience size249,080
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the INSEAD audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3917%
40-4920%
50+16%
Fig. 04

Worldwide distribution

15.1%

of the worldwide INSEAD audience comes from Germany.

Worldwide audience distribution share by country for INSEAD
CountryShare
Japan19.3%
Germany15.1%
China9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the INSEAD audience in Germany is strongest.

Fig. 05

Top regions by affinity

INSEAD fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.32×
02Hessen~40K2.25×
03Hamburg~10K1.80×
04Bayern~70K1.74×
05Baden-Württemberg~40K1.25×
06Nordrhein-Westfalen~60K1.04×
07Bremen~2K0.91×
08Saarland~3K0.84×
09Rheinland-Pfalz~10K0.79×
10Brandenburg~6K0.77×
11Mecklenburg-Vorpommern~4K0.77×
12Schleswig-Holstein~7K0.76×
13Sachsen-Anhalt~5K0.75×
14Thüringen~5K0.75×
15Niedersachsen~20K0.67×
16Sachsen~8K0.64×
Fig. 06

Affinity by region

Affinity by region — INSEAD, Germany
0.64×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the INSEAD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for INSEAD audience
#·InterestCategoryAffinity×
01MIT Sloan Executive EducationBusiness & Career463.05×
02Institute of Business ManagementBusiness & Career432.19×
03NusBusiness & Career234.70×
04London School of Business and FinanceBusiness & Career197.15×
05Solvay Brussels School of Economics and ManagementBusiness & Career194.68×
06University of Chicago Booth School of BusinessBusiness & Career192.55×
07BNI (organization)Business & Career155.12×
08University of Sydney Business SchoolBusiness & Career131.66×
09WHU-Otto Beisheim School of ManagementBusiness & Career129.35×
10University of SouthamptonBusiness & Career126.76×
11Master of EngineeringBusiness & Career125.62×
12International business developmentBusiness & Career113.79×
13Imperial College Business SchoolBusiness & Career105.15×
14Newcastle UniversityBusiness & Career64.51×
15Oscar IsaacMovies & TV35.16×
16Carmen ElectraMovies & TV33.32×
17Adam DriverMovies & TV31.82×
18Google EarthInternet & Social Media23.97×
19FreewareTechnology & Electronics8.80×
20Futures contractBusiness & Career7.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the INSEAD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by INSEAD audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.66×
Pet OwnershipJOY2.11×
PatriotismCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by INSEAD audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
TraditionCONSERVATISM0.96×
Price SensitivityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does INSEAD have in Germany?

INSEAD has an estimated audience of 249,080 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of INSEAD fans?

50.9% of INSEAD fans are female, 49.1% are male, with an average age of 37.4 years.

03

Which brands do INSEAD fans like most?

INSEAD fans show strongest brand affinity for Institute of Business Management (432.19×), MIT Sloan Executive Education (463.05×), and London School of Business and Finance (197.15×) over the country average.

04

Where do INSEAD fans live in Germany?

INSEAD fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Hessen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do INSEAD fans also like?

Beyond INSEAD itself, the audience over-indexes on MIT Sloan Executive Education (463.05×), London School of Business and Finance (197.15×), Master of Engineering (125.62×), and Newcastle University (64.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More University audiences in Germany

See INSEAD audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for INSEAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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