INSEAD Audience in Germany
INSEAD has an estimated audience of 249,080 people in Germany. 50.9% are female, 49.1% are male, average age 37.4. Top regions: Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities: Institute of Business Management, MIT Sloan Executive Education, London School of Business and Finance, Master of Engineering, Newcastle University.
The average INSEAD fan in Germany is 37.4 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Hessen. Top brand affinities include Institute of Business Management, MIT Sloan Executive Education, London School of Business and Finance, with strongest over-indexing on Institute of Business Management (432.19× the country average). Demographically, the INSEAD audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of INSEAD fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 37.4 |
| Estimated audience size | 249,080 |
Audience persona
The typical INSEAD fan in Germany is balanced, around 37.4 years old, with strong Career Orientation tendencies and a notable affinity for Institute of Business Management.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,958 | 1.8× |
| Nordrhein-Westfalen | 58,054 | 1.07× |
| Hessen | 45,538 | 2.4× |
| Baden-Württemberg | 43,842 | 1.29× |
| Berlin | 27,900 | 2.51× |
| Niedersachsen | 14,303 | 0.59× |
| Hamburg | 10,976 | 1.95× |
| Rheinland-Pfalz | 6,102 | 0.49× |
| Sachsen | 5,708 | 0.47× |
| Schleswig-Holstein | 5,705 | 0.64× |
| Brandenburg | 4,778 | 0.62× |
| Thüringen | 1,970 | 0.31× |
| Sachsen-Anhalt | 1,754 | 0.27× |
| Bremen | 1,642 | 0.77× |
| Saarland | 1,626 | 0.53× |
| Mecklenburg-Vorpommern | 1,449 | 0.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Institute of Business Management | 432.19× | Business & Career |
| MIT Sloan Executive Education | 463.05× | Business & Career |
| London School of Business and Finance | 197.15× | Business & Career |
| Master of Engineering | 125.62× | Business & Career |
| Newcastle University | 64.51× | Business & Career |
| BNI (organization) | 155.12× | Business & Career |
| Google Earth | 23.97× | Internet & Social Media |
| Freeware | 8.8× | Technology & Electronics |
| University of Chicago Booth School of Business | 192.55× | Business & Career |
| International business development | 113.79× | Business & Career |
| Oscar Isaac | 35.16× | Movies & TV |
| University of Southampton | 126.76× | Business & Career |
| WHU-Otto Beisheim School of Management | 129.35× | Business & Career |
| Nus | 234.7× | Business & Career |
| Adam Driver | 31.82× | Movies & TV |
| Imperial College Business School | 105.15× | Business & Career |
| Solvay Brussels School of Economics and Management | 194.68× | Business & Career |
| Carmen Electra | 33.32× | Movies & TV |
| University of Sydney Business School | 131.66× | Business & Career |
| Futures contract | 7.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 4.28 |
| Early Adopter Mentality | POWER | 2.76 |
| Risk Appetite | THRILL | 1.79 |
| Sustainability | BALANCE | 1.69 |
| Convenience Orientation | PREMIUM | 1.63 |
| Social Media Usage | JOY | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.4% |
| Germany | 15.2% |
| China | 9.5% |
See INSEAD audiences in other countries
More University audiences in Germany
- University of Aleppo (2,062,633)
- Humboldt University of Berlin (1,531,994)
- Goethe University Frankfurt (1,376,736)
- University of Milan (1,052,892)
- University of Dental Medicine, Mandalay (1,010,896)
Frequently asked questions
How many fans does INSEAD have in Germany?
INSEAD has an estimated audience of 249,080 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of INSEAD fans?
50.9% of INSEAD fans are female, 49.1% are male, with an average age of 37.4 years.
Which brands do INSEAD fans like most?
INSEAD fans show strongest brand affinity for Institute of Business Management (432.19×), MIT Sloan Executive Education (463.05×), and London School of Business and Finance (197.15×) over the country average.
Where do INSEAD fans live in Germany?
INSEAD fans in Germany are most concentrated in Bayern (reach 71,958), Nordrhein-Westfalen (reach 58,054), and Hessen (reach 45,538). These three regions account for the largest share of the active audience.
What other brands do INSEAD fans also like?
Beyond INSEAD itself, the audience over-indexes on MIT Sloan Executive Education (463.05×), London School of Business and Finance (197.15×), Master of Engineering (125.62×), and Newcastle University (64.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for INSEAD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.