Rascasse Audience Intelligence

Institute of Business Management Audience in Germany

A data profile of the people who buy, follow and care about Institute of Business Management in Germany — modelled from more than twelve digital signal sources. Institute of Business Management has an estimated audience of 421,904 people in Germany.

#5127among Topic in Germany#959in Business & Career

The average Institute of Business Management fan in Germany is 32.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include INSEAD, SEMrush, Google Earth, with strongest over-indexing on INSEAD (432.19× the country average).

Demographically, the Institute of Business Management audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.

The typical Institute of Business Management fan in Germany is balanced, around 32.9 years old, with strong Career Orientation tendencies and a notable affinity for INSEAD.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Institute of Business Management profile in Germany.

Audience size
422K
in Germany
Gender
52.3%♀
47.7% male
Age
32.9
average years
Country rank
#13423
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Institute of Business Management fans

52.3% are female, 47.7% are male, average age 32.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Institute of Business Management audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age32.9
Estimated audience size421,904
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Institute of Business Management audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3918%
40-4917%
50+8%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Institute of Business Management audience comes from Germany.

Worldwide audience distribution share by country for Institute of Business Management
CountryShare
Germany28.4%
Pakistan14.9%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Institute of Business Management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Institute of Business Management fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.13×
02Hessen~30K1.02×
03Baden-Württemberg~60K0.98×
04Bayern~60K0.95×
05Nordrhein-Westfalen~80K0.91×
Fig. 06

Affinity by region

Affinity by region — Institute of Business Management, Germany
0.91×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Institute of Business Management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Institute of Business Management audience
#·InterestCategoryAffinity×
01INSEADBusiness & Career432.19×
02SEMrushInternet & Social Media413.27×
03Leg pressSports121.41×
04PTV SportsSports55.03×
05AnfieldSports41.13×
06Khan AcademyBusiness & Career32.80×
07Google EarthInternet & Social Media25.40×
08Business Model CanvasBusiness & Career24.87×
09University of CambridgeBusiness & Career20.00×
10Harvard Business SchoolBusiness & Career19.65×
11McKinsey & CompanyBusiness & Career19.54×
12London Business SchoolBusiness & Career18.58×
13ForeignerMusic & Radio15.98×
14University of OxfordBusiness & Career15.18×
15Everton F.C.Sports13.26×
16Richard GereMovies & TV12.60×
17Bollywood moviesMovies & TV11.22×
18Business schoolBusiness & Career10.07×
19Master of Business AdministrationBusiness & Career6.22×
20Drama moviesMovies & TV3.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Institute of Business Management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Institute of Business Management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.82×
Risk AppetiteTHRILL2.51×
Early Adopter MentalityPOWER2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Institute of Business Management audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.63×
DIY MentalityTHRILL0.69×
IndulgenceJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Institute of Business Management have in Germany?

Institute of Business Management has an estimated audience of 421,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Institute of Business Management fans?

52.3% of Institute of Business Management fans are female, 47.7% are male, with an average age of 32.9 years.

03

Which brands do Institute of Business Management fans like most?

Institute of Business Management fans show strongest brand affinity for INSEAD (432.19×), SEMrush (413.27×), and Google Earth (25.4×) over the country average.

04

Where do Institute of Business Management fans live in Germany?

Institute of Business Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Institute of Business Management fans also like?

Beyond Institute of Business Management itself, the audience over-indexes on SEMrush (413.27×), Google Earth (25.4×), Leg press (121.41×), and Khan Academy (32.8×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Institute of Business Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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