Institute of Business Management Audience in Germany
Institute of Business Management has an estimated audience of 421,904 people in Germany. 52.3% are female, 47.7% are male, average age 32.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Headhunters (film), Business English, Elīna Garanča, Haarlem, Call option.
The average Institute of Business Management fan in Germany is 32.9 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Headhunters (film), Business English, Elīna Garanča, with strongest over-indexing on Headhunters (film) (20× the country average). Demographically, the Institute of Business Management audience skews balanced with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 5 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Institute of Business Management fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 32.9 |
| Estimated audience size | 421,904 |
Audience persona
The typical Institute of Business Management fan in Germany is balanced, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Headhunters (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 52,221 | 0.91× |
| Nordrhein-Westfalen | 47,420 | 0.51× |
| Bayern | 46,531 | 0.69× |
| Hessen | 35,860 | 1.12× |
| Berlin | 33,535 | 1.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Headhunters (film) | 20× | Movies & TV |
| Business English | 11.01× | Business & Career |
| Elīna Garanča | 20× | Music & Radio |
| Haarlem | 31.14× | Travel & Leisure |
| Call option | 20× | Business & Career |
| Gotan Project | 35.31× | Music & Radio |
| Hayden Paddon | 185.44× | Sports |
| Société Nautique de Genève | 19.69× | Travel & Leisure |
| Jette | 11.39× | Fashion & Accessoires |
| Buddy – The Buddy Holly Story | 4.63× | Music & Radio |
| Handmade Gifts | 1.95× | Kids & Family |
| Stradivarius | 1.51× | Shopping |
| Hypertext | 2.65× | Technology & Electronics |
| Building insulation | 3.87× | Home & Garden |
| Jaguar F-Pace | 5.73× | Cars & Mobility |
| Mechanic | 1.77× | Cars & Mobility |
| Fantasy Earth: Zero | 5.16× | Games |
| Liberace | 4.77× | Music & Radio |
| Necktie | 3.73× | Fashion & Accessoires |
| Hipster | 4.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.04 |
| Career Orientation | POWER | 1.86 |
| Risk Appetite | THRILL | 1.84 |
| Price Sensitivity | PREMIUM | 1.75 |
| Sustainability | BALANCE | 1.53 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 28.4% |
| Pakistan | 14.9% |
| United States | 9.7% |
See Institute of Business Management audiences in other countries
- Institute of Business Management — United States
- Institute of Business Management — United Kingdom
- Institute of Business Management — France
- Institute of Business Management — Italy
- Institute of Business Management — Spain
- Institute of Business Management — Brazil
- Institute of Business Management — Japan
- Institute of Business Management — South Korea
- Institute of Business Management — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Institute of Business Management have in Germany?
Institute of Business Management has an estimated audience of 421,904 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Institute of Business Management fans?
52.3% of Institute of Business Management fans are female, 47.7% are male, with an average age of 32.9 years.
Which brands do Institute of Business Management fans like most?
Institute of Business Management fans show strongest brand affinity for Headhunters (film) (20×), Business English (11.01×), and Elīna Garanča (20×) over the country average.
Where do Institute of Business Management fans live in Germany?
Institute of Business Management fans in Germany are most concentrated in Baden-Württemberg (reach 52,221), Nordrhein-Westfalen (reach 47,420), and Bayern (reach 46,531). These three regions account for the largest share of the active audience.
What other brands do Institute of Business Management fans also like?
Beyond Institute of Business Management itself, the audience over-indexes on Business English (11.01×), Elīna Garanča (20×), Haarlem (31.14×), and Call option (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Institute of Business Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.