Rascasse Audience Intelligence

University of Oxford Audience in Germany

A data profile of the people who buy, follow and care about University of Oxford in Germany — modelled from more than twelve digital signal sources. University of Oxford has an estimated audience of 848,839 people in Germany.

#8among University in Germany#574among POI in Germany#634in Business & Career

The average University of Oxford fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Into the Wild (film), Nottingham Trent University, Newcastle University, with strongest over-indexing on Into the Wild (film) (105.06× the country average).

Demographically, the University of Oxford audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Oxford fan in Germany is balanced, around 27.9 years old, with strong Spirituality tendencies and a notable affinity for Into the Wild (film).

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Oxford profile in Germany.

Audience size
849K
in Germany
Gender
51.2%♀
48.8% male
Age
27.9
average years
Country rank
#7495
POI in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Oxford fans

51.2% are female, 48.8% are male, average age 27.9.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for University of Oxford audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age27.9
Estimated audience size848,839
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the University of Oxford audience in Germany
Age bracketShare%
16-1955%
20-2919%
30-3912%
40-499%
50+5%
Fig. 04

Worldwide distribution

2.3%

of the worldwide University of Oxford audience comes from Germany.

Worldwide audience distribution share by country for University of Oxford
CountryShare
United States14.2%
Japan8.0%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Oxford audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Oxford fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.34×
02Bayern~200K1.20×
03Hessen~80K1.17×
04Baden-Württemberg~100K1.10×
05Bremen~8K1.05×
06Nordrhein-Westfalen~200K1.04×
07Hamburg~20K1.01×
08Rheinland-Pfalz~40K1.00×
09Schleswig-Holstein~30K0.97×
10Brandenburg~30K0.96×
11Niedersachsen~80K0.95×
12Thüringen~20K0.95×
13Saarland~10K0.94×
14Sachsen~40K0.91×
15Mecklenburg-Vorpommern~10K0.89×
16Sachsen-Anhalt~20K0.88×
Fig. 06

Affinity by region

Affinity by region — University of Oxford, Germany
0.88×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Oxford audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Oxford audience
#·InterestCategoryAffinity×
01University of SouthamptonBusiness & Career139.63×
02University of BirminghamBusiness & Career130.32×
03Into the Wild (film)Movies & TV105.06×
04University of ExeterBusiness & Career102.41×
05Nottingham Trent UniversityBusiness & Career91.65×
06Durham UniversityBusiness & Career88.45×
07Newcastle UniversityBusiness & Career75.53×
08Institute for Advanced StudyBusiness & Career75.41×
09University of WarwickBusiness & Career71.12×
10University of BristolBusiness & Career67.49×
11University of LeedsBusiness & Career57.03×
12Leiden UniversityBusiness & Career56.31×
13Paris Dauphine UniversityBusiness & Career54.85×
14University of ZurichBusiness & Career47.67×
15University College LondonBusiness & Career44.79×
16University of CambridgeBusiness & Career43.38×
17London School of EconomicsBusiness & Career38.88×
18University of AmsterdamBusiness & Career31.96×
19Albert EinsteinTechnology & Electronics21.10×
20Postgraduate educationBusiness & Career13.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Oxford audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Oxford audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.63×
Career OrientationPOWER2.13×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Oxford audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
Pet OwnershipJOY1.07×
Healthy LifestyleBALANCE1.19×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Oxford have in Germany?

University of Oxford has an estimated audience of 848,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of University of Oxford fans?

51.2% of University of Oxford fans are female, 48.8% are male, with an average age of 27.9 years.

03

Which brands do University of Oxford fans like most?

University of Oxford fans show strongest brand affinity for Into the Wild (film) (105.06×), Nottingham Trent University (91.65×), and Newcastle University (75.53×) over the country average.

04

Where do University of Oxford fans live in Germany?

University of Oxford fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of Oxford fans also like?

Beyond University of Oxford itself, the audience over-indexes on Nottingham Trent University (91.65×), Newcastle University (75.53×), University of Exeter (102.41×), and University of Birmingham (130.32×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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