University of Oxford Audience in Germany

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University of Oxford has an estimated audience of 848,839 people in Germany. 51.2% are female, 48.8% are male, average age 27.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Into the Wild (film), Nottingham Trent University, Newcastle University, University of Exeter, University of Birmingham.

The average University of Oxford fan in Germany is 27.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Into the Wild (film), Nottingham Trent University, Newcastle University, with strongest over-indexing on Into the Wild (film) (105.06× the country average). Demographically, the University of Oxford audience skews balanced with an average age of 27.9, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Oxford fans

Demographic split for University of Oxford audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age27.9
Estimated audience size848,839

Audience persona

The typical University of Oxford fan in Germany is balanced, around 27.9 years old, with strong Career Orientation tendencies and a notable affinity for Into the Wild (film).

Top regions in Germany

Top regions ranked by reach for University of Oxford in Germany
RegionReachAffinity
Nordrhein-Westfalen202,5981.09×
Bayern163,9771.2×
Baden-Württemberg131,3231.13×
Hessen81,3061.26×
Niedersachsen80,1680.97×
Berlin54,6981.44×
Rheinland-Pfalz42,0210.99×
Sachsen37,5660.9×
Schleswig-Holstein28,7590.94×
Brandenburg23,2360.88×
Hamburg20,4381.07×
Thüringen18,5850.86×
Sachsen-Anhalt14,4400.66×
Mecklenburg-Vorpommern10,5830.65×
Bremen8,4321.16×
Saarland8,2410.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Oxford audience
BrandAffinityCategory
Into the Wild (film)105.06×Movies & TV
Nottingham Trent University91.65×Business & Career
Newcastle University75.53×Business & Career
University of Exeter102.41×Business & Career
University of Birmingham130.32×Business & Career
Leiden University56.31×Business & Career
University of Cambridge43.38×Business & Career
London School of Economics38.88×Business & Career
University of Bristol67.49×Business & Career
University of Southampton139.63×Business & Career
Paris Dauphine University54.85×Business & Career
Institute for Advanced Study75.41×Business & Career
University of Leeds57.03×Business & Career
Durham University88.45×Business & Career
Albert Einstein21.1×Technology & Electronics
University of Amsterdam31.96×Business & Career
University of Warwick71.12×Business & Career
University of Zurich47.67×Business & Career
Postgraduate education13.35×Business & Career
University College London44.79×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Oxford audience
TraitClusterScore
Career OrientationPOWER2.57
Early Adopter MentalityPOWER1.9
IndividualismJOY1.76
Risk AppetiteTHRILL1.75
Convenience OrientationPREMIUM1.7
SpiritualityBALANCE1.66

Worldwide distribution

Worldwide audience distribution share by country for University of Oxford
CountryShare
United States14.3%
Japan8.0%
Mexico5.3%

See University of Oxford audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does University of Oxford have in Germany?

University of Oxford has an estimated audience of 848,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of University of Oxford fans?

51.2% of University of Oxford fans are female, 48.8% are male, with an average age of 27.9 years.

Which brands do University of Oxford fans like most?

University of Oxford fans show strongest brand affinity for Into the Wild (film) (105.06×), Nottingham Trent University (91.65×), and Newcastle University (75.53×) over the country average.

Where do University of Oxford fans live in Germany?

University of Oxford fans in Germany are most concentrated in Nordrhein-Westfalen (reach 202,598), Bayern (reach 163,977), and Baden-Württemberg (reach 131,323). These three regions account for the largest share of the active audience.

What other brands do University of Oxford fans also like?

Beyond University of Oxford itself, the audience over-indexes on Nottingham Trent University (91.65×), Newcastle University (75.53×), University of Exeter (102.41×), and University of Birmingham (130.32×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Oxford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.