Rascasse Audience Intelligence

University of Zurich Audience in Germany

A data profile of the people who buy, follow and care about University of Zurich in Germany — modelled from more than twelve digital signal sources. University of Zurich has an estimated audience of 246,880 people in Germany.

#78among University in Germany#1927among POI in Germany#1317in Business & Career

The average University of Zurich fan in Germany is 26.0 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include University of Leeds, Humboldt University of Berlin, University of Oxford, with strongest over-indexing on University of Leeds (138.85× the country average).

Demographically, the University of Zurich audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical University of Zurich fan in Germany is balanced, around 26.0 years old, with strong Individualism tendencies and a notable affinity for University of Leeds.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Zurich profile in Germany.

Audience size
247K
in Germany
Gender
52.2%♀
47.8% male
Age
26.0
average years
Country rank
#19826
POI in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Zurich fans

52.2% are female, 47.8% are male, average age 26.0.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for University of Zurich audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age26.0
Estimated audience size246,880
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the University of Zurich audience in Germany
Age bracketShare%
16-1965%
20-2915%
30-398%
40-497%
50+4%
Fig. 04

Worldwide distribution

12.8%

of the worldwide University of Zurich audience comes from Germany.

Worldwide audience distribution share by country for University of Zurich
CountryShare
United States27.6%
Germany12.8%
Switzerland12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Zurich audience in Germany is strongest.

Fig. 05

Top regions by affinity

University of Zurich fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.93×
02Berlin~20K1.64×
03Hessen~30K1.42×
04Bayern~50K1.29×
05Hamburg~6K1.13×
06Bremen~2K1.02×
07Nordrhein-Westfalen~50K0.97×
08Rheinland-Pfalz~10K0.93×
09Saarland~3K0.93×
10Sachsen~10K0.90×
11Brandenburg~7K0.88×
12Thüringen~5K0.84×
13Schleswig-Holstein~7K0.83×
14Mecklenburg-Vorpommern~4K0.83×
15Sachsen-Anhalt~5K0.81×
16Niedersachsen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — University of Zurich, Germany
0.77×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Zurich audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Zurich audience
#·InterestCategoryAffinity×
01University of LeedsBusiness & Career138.85×
02Alfa Romeo 4CCars & Mobility132.19×
03Humboldt University of BerlinBusiness & Career59.25×
04University of OxfordBusiness & Career47.67×
05Pagani ZondaCars & Mobility44.16×
06University of BonnBusiness & Career36.27×
07Columbia UniversityBusiness & Career30.60×
08University of MannheimBusiness & Career29.23×
09Bundeswehr University MunichBusiness & Career27.20×
10ESCP EuropeBusiness & Career27.19×
11Yale UniversityBusiness & Career26.20×
12University of CambridgeBusiness & Career26.15×
13University of LondonBusiness & Career23.77×
14BeekeeperFood & Beverages22.30×
15Free University of BerlinBusiness & Career20.44×
16University of AugsburgBusiness & Career20.00×
17Albert EinsteinTechnology & Electronics18.04×
18Rose LeslieMovies & TV17.59×
19Non-alcoholic beverageFood & Beverages9.96×
20FamilyKids & Family2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Zurich audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Zurich audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.08×
SpiritualityBALANCE2.13×
Community OrientationOPEN2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Zurich audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Zurich have in Germany?

University of Zurich has an estimated audience of 246,880 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of University of Zurich fans?

52.2% of University of Zurich fans are female, 47.8% are male, with an average age of 26.0 years.

03

Which brands do University of Zurich fans like most?

University of Zurich fans show strongest brand affinity for University of Leeds (138.85×), Humboldt University of Berlin (59.25×), and University of Oxford (47.67×) over the country average.

04

Where do University of Zurich fans live in Germany?

University of Zurich fans in Germany are most concentrated in Baden-Württemberg (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do University of Zurich fans also like?

Beyond University of Zurich itself, the audience over-indexes on Humboldt University of Berlin (59.25×), University of Oxford (47.67×), University of Mannheim (29.23×), and Alfa Romeo 4C (132.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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