University of Zurich Audience in Germany

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University of Zurich has an estimated audience of 246,880 people in Germany. 52.2% are female, 47.8% are male, average age 26.0. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Progressive rock, Jain University, Kumanovo, Business English, Artistic inspiration.

The average University of Zurich fan in Germany is 26.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Progressive rock, Jain University, Kumanovo, with strongest over-indexing on Progressive rock (4.39× the country average). Demographically, the University of Zurich audience skews balanced with an average age of 26.0, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Zurich fans

Demographic split for University of Zurich audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age26.0
Estimated audience size246,880

Audience persona

The typical University of Zurich fan in Germany is balanced, around 26.0 years old, with strong Individualism tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for University of Zurich in Germany
RegionReachAffinity
Baden-Württemberg73,5452.18×
Nordrhein-Westfalen58,3831.08×
Bayern50,5041.27×
Hessen25,9101.38×
Berlin17,9551.63×
Niedersachsen17,8900.75×
Rheinland-Pfalz11,6660.94×
Sachsen10,4390.86×
Schleswig-Holstein7,1570.81×
Hamburg6,5751.18×
Brandenburg6,2520.82×
Thüringen3,5620.57×
Sachsen-Anhalt3,2860.51×
Mecklenburg-Vorpommern2,2820.48×
Saarland2,1170.7×
Bremen1,7810.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Zurich audience
BrandAffinityCategory
Progressive rock4.39×Music & Radio
Jain University39.48×Business & Career
Kumanovo20×Travel & Leisure
Business English4.02×Business & Career
Artistic inspiration1.69×Arts & Culture
Cocktail1.5×Food & Beverages
Stradivarius1.97×Shopping
Groningen7.46×Travel & Leisure
Škoda Kodiaq2.21×Cars & Mobility
Natural rubber2.41×Cars & Mobility
Antwone Fisher (film)20×Movies & TV
Collectable1.55×Kids & Family
Jabali24.02×Pets & Animals
Handmade Gifts1.87×Kids & Family
Headhunters (film)3.75×Movies & TV
Este, Veneto1.88×Travel & Leisure
Kodi (software)2.06×Technology & Electronics
Loincloth1.98×Fashion & Accessoires
Volvo V603.19×Cars & Mobility
Circular Quay14.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Zurich audience
TraitClusterScore
IndividualismJOY2.36
Community OrientationOPEN1.95
SpiritualityBALANCE1.81
Career OrientationPOWER1.7
Early Adopter MentalityPOWER1.54
SustainabilityBALANCE1.52

Worldwide distribution

Worldwide audience distribution share by country for University of Zurich
CountryShare
United States27.6%
Germany12.8%
Switzerland12.2%

See University of Zurich audiences in other countries

More University audiences in Germany

Frequently asked questions

How many fans does University of Zurich have in Germany?

University of Zurich has an estimated audience of 246,880 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

What is the gender split and age of University of Zurich fans?

52.2% of University of Zurich fans are female, 47.8% are male, with an average age of 26.0 years.

Which brands do University of Zurich fans like most?

University of Zurich fans show strongest brand affinity for Progressive rock (4.39×), Jain University (39.48×), and Kumanovo (20×) over the country average.

Where do University of Zurich fans live in Germany?

University of Zurich fans in Germany are most concentrated in Baden-Württemberg (reach 73,545), Nordrhein-Westfalen (reach 58,383), and Bayern (reach 50,504). These three regions account for the largest share of the active audience.

What other brands do University of Zurich fans also like?

Beyond University of Zurich itself, the audience over-indexes on Jain University (39.48×), Kumanovo (20×), Business English (4.02×), and Artistic inspiration (1.69×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for University of Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.