University of Zurich Audience in United States

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University of Zurich has an estimated audience of 532,710 people in United States. 75.5% are female, 24.5% are male, average age 44.3. Top regions: California, Texas, New York. Top brand affinities: Home equity, Ira Glass, Nationality, Elsword, Israel.

The average University of Zurich fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home equity, Ira Glass, Nationality, with strongest over-indexing on Home equity (9.2× the country average). Demographically, the University of Zurich audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Zurich fans

Demographic split for University of Zurich audience in United States
MetricValue
Female75.5%
Male24.5%
Average age44.3
Estimated audience size532,710

Audience persona

The typical University of Zurich fan in United States is more female, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for University of Zurich in United States
RegionReachAffinity
California82,6011.41×
Texas44,8480.98×
New York42,5351.43×
Florida32,1270.89×
Massachusetts22,9132.18×
Illinois18,8791.06×
Pennsylvania17,5170.98×
New Jersey17,4991.29×
Virginia16,6591.28×
North Carolina16,1211.01×
Georgia14,9300.91×
Maryland13,6791.49×
Washington13,4201.26×
Michigan12,9810.93×
Ohio12,3300.75×
Arizona9,8970.91×
Colorado9,4511.13×
Connecticut8,6861.63×
Indiana8,2380.85×
Tennessee7,5250.7×
Oregon6,9601.14×
Missouri6,9580.81×
Minnesota6,2780.82×
Wisconsin6,1490.77×
South Carolina5,6040.7×
Washington, District of Columbia5,2273.26×
Utah4,3950.92×
Louisiana4,3550.63×
Kentucky3,8660.58×
Nevada3,6500.71×
Alabama3,6380.49×
Oklahoma3,1640.53×
Iowa3,0910.7×
Kansas2,9690.71×
Mississippi2,6370.6×
Hawaii2,3781.04×
Arkansas2,1200.48×
Idaho2,0110.75×
Maine1,9791.04×
West Virginia1,9700.79×
New Hampshire1,9650.94×
New Mexico1,7470.65×
Rhode Island1,7321.02×
Nebraska1,6730.63×
Vermont1,2981.39×
Montana1,2630.85×
Alaska1,2421.09×
North Dakota1,1271.03×
South Dakota1,0680.87×
Delaware1,0340.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Zurich audience
BrandAffinityCategory
Home equity9.2×Home & Garden
Ira Glass33.95×Music & Radio
Nationality3.31×Politics & Society
Elsword15.48×Games
Israel1.93×Travel & Leisure
Jingoism1.61×Politics & Society
Litter box1.53×Pets & Animals
Home staging3.33×Home & Garden
Jeep Wagoneer3.31×Cars & Mobility
Canon (music)9.79×Music & Radio
Nebraska Cornhuskers football1.89×Sports
Carnival of Souls10.29×Movies & TV
Hocus Pocus2.34×Movies & TV
Strategic human resource planning4.42×Business & Career
Iron Man (film)2.09×Movies & TV
John Havlicek6.82×Sports
Captain Fantastic (film)4.24×Movies & TV
REC TEC Grills8.07×Sports
Scunthorpe14.73×Travel & Leisure
Corona (band)2.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Zurich audience
TraitClusterScore
Luxury OrientationPREMIUM2.4
PatriotismCONSERVATISM2.06
SpiritualityBALANCE2.01
Risk AppetiteTHRILL1.92
ExtroversionTHRILL1.76
IndividualismJOY1.61

Worldwide distribution

Worldwide audience distribution share by country for University of Zurich
CountryShare
United States27.6%
Germany12.8%
Switzerland12.2%

See University of Zurich audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Zurich have in United States?

University of Zurich has an estimated audience of 532,710 people in United States, concentrated in California and Texas.

What is the gender split and age of University of Zurich fans?

75.5% of University of Zurich fans are female, 24.5% are male, with an average age of 44.3 years.

Which brands do University of Zurich fans like most?

University of Zurich fans show strongest brand affinity for Home equity (9.2×), Ira Glass (33.95×), and Nationality (3.31×) over the country average.

Where do University of Zurich fans live in United States?

University of Zurich fans in United States are most concentrated in California (reach 82,601), Texas (reach 44,848), and New York (reach 42,535). These three regions account for the largest share of the active audience.

What other brands do University of Zurich fans also like?

Beyond University of Zurich itself, the audience over-indexes on Ira Glass (33.95×), Nationality (3.31×), Elsword (15.48×), and Israel (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.