A data profile of the people who buy, follow and care about University of Zurich in United States — modelled from more than twelve digital signal sources. University of Zurich has an estimated audience of 532,710 people in United States.
The average University of Zurich fan in United States is 44.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Humboldt University of Berlin, University of Oxford, Albert Einstein, with strongest over-indexing on Humboldt University of Berlin (242.21× the country average).
Demographically, the University of Zurich audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical University of Zurich fan in United States is more female, around 44.3 years old, with strong Spirituality tendencies and a notable affinity for Humboldt University of Berlin.
The key figures that characterise the University of Zurich profile in United States.
75.5% are female, 24.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 44.3 |
| Estimated audience size | 532,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 10% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide University of Zurich audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.6% |
| Germany | 12.8% |
| Switzerland | 12.2% |
Where the University of Zurich audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 2.30× | |
| 02 | Massachusetts | ~20K | 1.97× | |
| 03 | Connecticut | ~8K | 1.43× | |
| 04 | Maryland | ~10K | 1.36× | |
| 05 | California | ~80K | 1.31× | |
| 06 | New York | ~40K | 1.26× | |
| 07 | Virginia | ~20K | 1.22× | |
| 08 | Washington | ~10K | 1.21× | |
| 09 | New Jersey | ~20K | 1.18× | |
| 10 | Vermont | ~1K | 1.10× | |
| 11 | Oregon | ~7K | 1.07× | |
| 12 | Colorado | ~9K | 1.04× | |
| 13 | Rhode Island | ~2K | 1.04× | |
| 14 | Hawaii | ~2K | 1.03× | |
| 15 | Alaska | ~1K | 1.03× | |
| 16 | Illinois | ~20K | 1.02× | |
| 17 | Maine | ~2K | 1.02× | |
| 18 | Pennsylvania | ~20K | 1.01× | |
| 19 | North Dakota | ~1K | 1.01× | |
| 20 | New Hampshire | ~2K | 1.00× | |
| 21 | Texas | ~50K | 0.99× | |
| 22 | North Carolina | ~20K | 0.98× | |
| 23 | South Dakota | ~1K | 0.98× | |
| 24 | Montana | ~1K | 0.96× | |
| 25 | Kansas | ~4K | 0.95× | |
| 26 | Delaware | ~1K | 0.95× | |
| 27 | Utah | ~4K | 0.94× | |
| 28 | West Virginia | ~2K | 0.94× | |
| 29 | Idaho | ~2K | 0.93× | |
| 30 | Arizona | ~10K | 0.92× | |
| 31 | Missouri | ~8K | 0.92× | |
| 32 | New Mexico | ~2K | 0.91× | |
| 33 | Florida | ~30K | 0.90× | |
| 34 | Georgia | ~10K | 0.90× | |
| 35 | Iowa | ~4K | 0.90× | |
| 36 | Nebraska | ~2K | 0.90× | |
| 37 | Michigan | ~10K | 0.89× | |
| 38 | Indiana | ~9K | 0.89× | |
| 39 | Minnesota | ~7K | 0.89× | |
| 40 | Mississippi | ~4K | 0.88× | |
| 41 | Arkansas | ~4K | 0.87× | |
| 42 | Wisconsin | ~7K | 0.85× | |
| 43 | Oklahoma | ~5K | 0.85× | |
| 44 | Nevada | ~4K | 0.85× | |
| 45 | South Carolina | ~7K | 0.84× | |
| 46 | Louisiana | ~6K | 0.83× | |
| 47 | Kentucky | ~5K | 0.82× | |
| 48 | Ohio | ~10K | 0.81× | |
| 49 | Tennessee | ~9K | 0.81× | |
| 50 | Alabama | ~6K | 0.81× |
The strongest cross-interests of the University of Zurich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Humboldt University of Berlin | Business & Career | 242.21× | ||
| 02 | Propolis | Health | 87.76× | ||
| 03 | University of Oxford | Business & Career | 50.33× | ||
| 04 | Albert Einstein | Technology & Electronics | 47.87× | ||
| 05 | Michael Fassbender | Movies & TV | 9.74× | ||
| 06 | Judaism | Politics & Society | 6.52× | ||
| 07 | Buddhism | Health | 5.61× | ||
| 08 | Hinduism | Politics & Society | 5.53× | ||
| 09 | BBC | Movies & TV | 5.31× | ||
| 10 | Tony Award | Arts & Culture | 4.60× | ||
| 11 | Robert Redford | Movies & TV | 4.08× | ||
| 12 | Catherine O'Hara | Movies & TV | 3.80× | ||
| 13 | Innovation | Business & Career | 3.69× | ||
| 14 | Radio | Technology & Electronics | 3.39× | ||
| 15 | Activism | Politics & Society | 2.89× | ||
| 16 | FedEx | Business & Career | 2.88× | ||
| 17 | Digital photography | Business & Career | 2.66× | ||
| 18 | Livestock | Pets & Animals | 2.47× | ||
| 19 | Internet & Social Media | 2.12× | |||
| 20 | Nature | Home & Garden | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 3.37× | |
| Patriotism | CONSERVATISM | 3.00× | |
| Tradition | CONSERVATISM | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.76× | |
| Pet Ownership | JOY | 0.84× | |
| Quality Awareness | PREMIUM | 0.85× |
University of Zurich has an estimated audience of 532,710 people in United States, concentrated in California and Texas.
75.5% of University of Zurich fans are female, 24.5% are male, with an average age of 44.3 years.
University of Zurich fans show strongest brand affinity for Humboldt University of Berlin (242.21×), University of Oxford (50.33×), and Albert Einstein (47.87×) over the country average.
University of Zurich fans in United States are most concentrated in California (reach ~80K), Texas (reach ~50K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond University of Zurich itself, the audience over-indexes on University of Oxford (50.33×), Albert Einstein (47.87×), Propolis (87.76×), and Judaism (6.52×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for University of Zurich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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