Rascasse Audience Intelligence

Propolis Audience in United States

A data profile of the people who buy, follow and care about Propolis in United States — modelled from more than twelve digital signal sources. Propolis has an estimated audience of 899,550 people in United States.

#9065among Topic in United States#746in Health

The average Propolis fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Xoom, Nobel Prize, Humboldt University of Berlin, with strongest over-indexing on Xoom (101.74× the country average).

Demographically, the Propolis audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Propolis fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Xoom.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Propolis profile in United States.

Audience size
900K
in United States
Gender
69.4%♀
30.6% male
Age
42.3
average years
Country rank
#25412
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Propolis fans

69.4% are female, 30.6% are male, average age 42.3.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Propolis audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.3
Estimated audience size899,550
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Propolis audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Propolis audience comes from United States.

Worldwide audience distribution share by country for Propolis
CountryShare
United States11.1%
Indonesia7.0%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Propolis audience in United States is strongest.

Fig. 05

Top regions by affinity

Propolis fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.22×
02Idaho~5K1.16×
03Oregon~10K1.15×
04Washington~20K1.13×
05Hawaii~4K1.12×
06Montana~3K1.12×
07Maine~4K1.11×
08Florida~70K1.10×
09Connecticut~10K1.10×
10Colorado~20K1.09×
11New York~50K1.08×
12New Hampshire~4K1.07×
13New Jersey~20K1.03×
14West Virginia~4K1.03×
15Illinois~30K1.02×
16Alaska~2K1.02×
17California~100K1.01×
18Michigan~20K1.01×
19Arkansas~7K1.01×
20Kansas~7K1.01×
21Vermont~2K1.01×
22Missouri~10K1.00×
23Oklahoma~10K1.00×
24Utah~8K1.00×
25South Dakota~2K1.00×
26Pennsylvania~30K0.99×
27Ohio~30K0.98×
28Wisconsin~10K0.98×
29Nebraska~4K0.98×
30Virginia~20K0.97×
31Tennessee~20K0.97×
32Kentucky~10K0.97×
33Georgia~30K0.96×
34Indiana~20K0.96×
35Iowa~7K0.96×
36South Carolina~10K0.95×
37Minnesota~10K0.95×
38Nevada~8K0.95×
39Arizona~20K0.94×
40New Mexico~4K0.94×
41North Dakota~2K0.94×
42Louisiana~10K0.93×
43Alabama~10K0.92×
44Mississippi~7K0.92×
45Rhode Island~3K0.92×
46North Carolina~20K0.91×
47Maryland~10K0.90×
48Delaware~2K0.90×
49Texas~70K0.85×
50Washington, District of Columbia~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Propolis, United States
0.82×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Propolis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Propolis audience
#·InterestCategoryAffinity×
01Sweet 15Movies & TV202.77×
02XoomTechnology & Electronics101.74×
03ETH ZurichBusiness & Career89.22×
04Humboldt University of BerlinBusiness & Career87.89×
05University of ZurichBusiness & Career87.76×
06University of BernBusiness & Career87.49×
07Institute for Advanced StudyBusiness & Career77.59×
08Leiden UniversityBusiness & Career75.42×
09Nobel Prize in PhysicsBusiness & Career61.69×
10Theoretical physicsBusiness & Career58.98×
11Harry'sBeauty & Wellness53.52×
12Princeton, New JerseyTravel & Leisure48.15×
13Nobel PrizePolitics & Society46.85×
14BeekeeperFood & Beverages45.52×
15Albert EinsteinTechnology & Electronics30.86×
16BeekeepingHome & Garden25.34×
17AntPets & Animals24.93×
18University of OxfordBusiness & Career19.53×
19Honey beePets & Animals17.37×
20BeePets & Animals12.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Propolis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Propolis audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.53×
ExtroversionTHRILL1.38×
Healthy LifestyleBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Propolis audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.01×
Early Adopter MentalityPOWER1.05×
Need for SecurityCONSERVATISM1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Propolis have in United States?

Propolis has an estimated audience of 899,550 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Propolis fans?

69.4% of Propolis fans are female, 30.6% are male, with an average age of 42.3 years.

03

Which brands do Propolis fans like most?

Propolis fans show strongest brand affinity for Xoom (101.74×), Nobel Prize (46.85×), and Humboldt University of Berlin (87.89×) over the country average.

04

Where do Propolis fans live in United States?

Propolis fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Propolis fans also like?

Beyond Propolis itself, the audience over-indexes on Nobel Prize (46.85×), Humboldt University of Berlin (87.89×), Albert Einstein (30.86×), and ETH Zurich (89.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Propolis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Propolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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