Propolis Audience in United States

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Propolis has an estimated audience of 899,550 people in United States. 69.4% are female, 30.6% are male, average age 42.3. Top regions: California, Florida, Texas. Top brand affinities: Xoom, Nobel Prize, Humboldt University of Berlin, Albert Einstein, ETH Zurich.

The average Propolis fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Xoom, Nobel Prize, Humboldt University of Berlin, with strongest over-indexing on Xoom (101.74× the country average). Demographically, the Propolis audience skews more female with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Propolis fans

Demographic split for Propolis audience in United States
MetricValue
Female69.4%
Male30.6%
Average age42.3
Estimated audience size899,550

Audience persona

The typical Propolis fan in United States is more female, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Xoom.

Top regions in United States

Top regions ranked by reach for Propolis in United States
RegionReachAffinity
California113,5141.15×
Florida72,0611.18×
Texas70,5980.91×
New York60,0901.2×
Illinois32,8581.1×
Pennsylvania31,1701.03×
Georgia27,0550.98×
New Jersey26,9481.18×
Ohio26,2940.95×
North Carolina26,1100.96×
Michigan24,7291.05×
Massachusetts23,5321.33×
Virginia22,6471.03×
Washington22,3511.24×
Tennessee17,5780.97×
Arizona17,4550.95×
Colorado16,3451.15×
Indiana15,5610.95×
Missouri14,5691×
Maryland14,2840.92×
Wisconsin13,4210.99×
South Carolina12,8960.95×
Minnesota12,2990.95×
Oregon12,1231.18×
Kentucky11,2020.99×
Alabama11,1490.89×
Connecticut10,4091.15×
Louisiana10,2040.88×
Oklahoma9,9531×
Utah8,3311.03×
Nevada8,2860.95×
Arkansas7,0160.95×
Kansas6,8220.96×
Iowa6,5210.88×
Mississippi6,1080.82×
Idaho5,0961.13×
Hawaii4,8081.24×
New Mexico4,0470.9×
Nebraska4,0280.89×
New Hampshire3,8751.09×
West Virginia3,7180.89×
Maine3,5371.1×
Montana2,6881.08×
Rhode Island2,4590.86×
Washington, District of Columbia2,2270.82×
Delaware2,0200.81×
South Dakota1,8810.9×
Alaska1,7280.9×
Vermont1,5150.96×
North Dakota1,3630.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Propolis audience
BrandAffinityCategory
Xoom101.74×Technology & Electronics
Nobel Prize46.85×Politics & Society
Humboldt University of Berlin87.89×Business & Career
Albert Einstein30.86×Technology & Electronics
ETH Zurich89.22×Business & Career
University of Zurich87.76×Business & Career
Beekeeper45.52×Food & Beverages
Sweet 15202.77×Movies & TV
Theoretical physics58.98×Business & Career
University of Bern87.49×Business & Career
Institute for Advanced Study77.59×Business & Career
Beekeeping25.34×Home & Garden
Ant24.93×Pets & Animals
Leiden University75.42×Business & Career
Nobel Prize in Physics61.69×Business & Career
Princeton, New Jersey48.15×Travel & Leisure
Bee12.52×Pets & Animals
Honey bee17.37×Pets & Animals
University of Oxford19.53×Business & Career
Physicist40.85×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Propolis audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
SustainabilityBALANCE1.36
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.33
PatriotismCONSERVATISM1.3
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Propolis
CountryShare
United States11.5%
Indonesia7.3%
Brazil5.3%

See Propolis audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Propolis have in United States?

Propolis has an estimated audience of 899,550 people in United States, concentrated in California and Florida.

What is the gender split and age of Propolis fans?

69.4% of Propolis fans are female, 30.6% are male, with an average age of 42.3 years.

Which brands do Propolis fans like most?

Propolis fans show strongest brand affinity for Xoom (101.74×), Nobel Prize (46.85×), and Humboldt University of Berlin (87.89×) over the country average.

Where do Propolis fans live in United States?

Propolis fans in United States are most concentrated in California (reach 113,514), Florida (reach 72,061), and Texas (reach 70,598). These three regions account for the largest share of the active audience.

What other brands do Propolis fans also like?

Beyond Propolis itself, the audience over-indexes on Nobel Prize (46.85×), Humboldt University of Berlin (87.89×), Albert Einstein (30.86×), and ETH Zurich (89.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Propolis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.