Rascasse Audience Intelligence

Ant Audience in United States

A data profile of the people who buy, follow and care about Ant in United States — modelled from more than twelve digital signal sources. Ant has an estimated audience of 5,099,604 people in United States.

#3746among Topic in United States#153in Pets & Animals

The average Ant fan in United States is 44.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Humboldt University of Berlin, Cockroach, Propolis, with strongest over-indexing on Humboldt University of Berlin (38× the country average).

Demographically, the Ant audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ant fan in United States is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Humboldt University of Berlin.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ant profile in United States.

Audience size
5.1M
in United States
Gender
55.2%♀
44.8% male
Age
44.3
average years
Country rank
#6578
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ant fans

55.2% are female, 44.8% are male, average age 44.3.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ant audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.3
Estimated audience size5,099,604
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Ant audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4922%
50+33%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Ant audience comes from United States.

Worldwide audience distribution share by country for Ant
CountryShare
United States28.0%
United Kingdom7.4%
India3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ant audience in United States is strongest.

Fig. 05

Top regions by affinity

Ant fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.22×
02Georgia~200K1.20×
03California~600K1.15×
04Louisiana~70K1.12×
05Mississippi~50K1.12×
06North Carolina~200K1.11×
07Washington~100K1.10×
08Indiana~100K1.10×
09Alabama~80K1.09×
10Virginia~100K1.08×
11Florida~400K1.07×
12New Jersey~100K1.07×
13New York~300K1.06×
14Minnesota~80K1.06×
15Utah~50K1.06×
16New Mexico~30K1.06×
17Oregon~60K1.05×
18Illinois~200K1.04×
19Ohio~200K1.04×
20Arkansas~40K1.04×
21Massachusetts~100K1.03×
22Oklahoma~60K1.03×
23Pennsylvania~200K1.02×
24Arizona~100K1.02×
25Maryland~90K1.01×
26South Carolina~80K1.01×
27Kentucky~60K1.01×
28Hawaii~20K1.00×
29West Virginia~20K0.99×
30Missouri~80K0.98×
31Rhode Island~20K0.98×
32North Dakota~10K0.98×
33Michigan~100K0.96×
34Nevada~50K0.96×
35Kansas~40K0.96×
36Nebraska~20K0.96×
37Connecticut~50K0.95×
38Maine~20K0.95×
39South Dakota~10K0.95×
40Tennessee~100K0.94×
41Washington, District of Columbia~10K0.92×
42Vermont~8K0.92×
43Delaware~10K0.91×
44Idaho~20K0.90×
45New Hampshire~20K0.90×
46Alaska~10K0.89×
47Wisconsin~70K0.88×
48Iowa~40K0.88×
49Colorado~70K0.86×
50Montana~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Ant, United States
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ant audience
#·InterestCategoryAffinity×
01Humboldt University of BerlinBusiness & Career38.00×
02PropolisHealth24.93×
03CockroachPets & Animals17.46×
04Bed bugHome & Garden10.16×
05MosquitoPets & Animals8.31×
06University of OxfordBusiness & Career7.99×
07PesticideHome & Garden6.43×
08SnakePets & Animals6.20×
09Traditional medicineHealth3.20×
10Non-alcoholic beverageFood & Beverages3.14×
11Microwave ovenHome & Garden2.88×
12Sustainable energyHome & Garden2.75×
13Drudge ReportSports2.63×
14Renewable energyBusiness & Career2.51×
15Real propertyHome & Garden2.39×
16Hardware storeHome & Garden2.02×
17PharmacyBusiness & Career1.95×
18GeneticsKids & Family1.85×
19LivestockPets & Animals1.82×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ant audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Convenience OrientationPREMIUM1.47×
IndividualismJOY1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Pet OwnershipJOY0.76×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ant have in United States?

Ant has an estimated audience of 5,099,604 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ant fans?

55.2% of Ant fans are female, 44.8% are male, with an average age of 44.3 years.

03

Which brands do Ant fans like most?

Ant fans show strongest brand affinity for Humboldt University of Berlin (38×), Cockroach (17.46×), and Propolis (24.93×) over the country average.

04

Where do Ant fans live in United States?

Ant fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ant fans also like?

Beyond Ant itself, the audience over-indexes on Cockroach (17.46×), Propolis (24.93×), Mosquito (8.31×), and Pesticide (6.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Ant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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