Ant Audience in United States

Ant has an estimated audience of 5,099,604 people in United States. 55.2% are female, 44.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Humboldt University of Berlin.

The average Ant fan in United States is 44.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Ant audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Country

Demographics of Ant fans

Demographic split for Ant audience in United States
MetricValue
Female55.2%
Male44.8%
Average age44.3
Estimated audience size5,099,604

Audience persona

The typical Ant fan in United States is more female, around 44.3 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ant in United States
RegionReachAffinity
California687,7551.23×
Texas541,3881.23×
Florida419,8341.22×
New York326,4941.15×
Georgia190,4701.21×
Illinois189,1341.11×
North Carolina174,1791.14×
Pennsylvania171,6771×
Ohio160,6001.02×
New Jersey148,6531.15×
Virginia134,9561.09×
Michigan128,4490.96×
Washington121,2931.19×
Massachusetts105,4681.05×
Arizona103,4600.99×
Tennessee101,6100.99×
Indiana100,9411.08×
Maryland94,5231.08×
Minnesota82,1581.12×
Alabama80,8011.13×
Missouri77,2450.94×
South Carolina75,4070.98×
Louisiana75,2301.14×
Colorado71,0570.88×
Wisconsin65,5520.85×
Oregon61,3941.05×
Kentucky61,2160.96×
Oklahoma57,6781.02×
Connecticut51,6551.01×
Nevada46,4260.94×
Utah46,4031.02×
Mississippi45,3001.08×
Arkansas43,5591.04×
Kansas37,8510.94×
Iowa37,3160.89×
New Mexico26,4221.03×
Nebraska23,7570.93×
West Virginia22,6390.95×
Idaho22,1630.87×
Hawaii21,1080.96×
New Hampshire17,2660.86×
Maine16,4920.9×
Washington, District of Columbia16,0141.04×
Rhode Island15,6750.97×
Delaware11,7150.83×
Montana10,4390.74×
North Dakota9,5830.91×
South Dakota9,3810.8×
Alaska8,1140.74×
Vermont7,8770.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ant audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Humboldt University of Berlin41.08×Business & Career
Income tax13.19×Business & Career
Cockroach18.69×Pets & Animals
Propolis27.91×Health
Mosquito9.42×Pets & Animals
Charles, Prince of Wales18.87×Politics & Society
Pesticide7.56×Home & Garden
Planet Fitness2.63×Sports
Snake7.17×Pets & Animals
Diaper bag3.94×Kids & Family
Hobby Lobby2.24×Home & Garden
University of Oxford7.8×Business & Career
Bed bug13.63×Home & Garden
Nature1.77×Home & Garden
Livestock2.23×Pets & Animals
Lumber3.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ant audience
TraitClusterScore
Family OrientationCONSERVATISM1.43
ExtroversionTHRILL1.36
TraditionCONSERVATISM1.34
Community OrientationOPEN1.3
PatriotismCONSERVATISM1.26
Need for SecurityCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Ant
CountryShare
United States28.0%
United Kingdom7.5%
India3.7%

See Ant audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Ant have in United States?

Ant has an estimated audience of 5,099,604 people in United States, concentrated in California and Texas.

What is the gender split and age of Ant fans?

55.2% of Ant fans are female, 44.8% are male, with an average age of 44.3 years.

Which brands do Ant fans like most?

Ant fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Ant fans live in United States?

Ant fans in United States are most concentrated in California (reach 687,755), Texas (reach 541,388), and Florida (reach 419,834). These three regions account for the largest share of the active audience.

What other brands do Ant fans also like?

Beyond Ant itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Humboldt University of Berlin (41.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.