Rascasse Audience Intelligence

Pesticide Audience in United States

A data profile of the people who buy, follow and care about Pesticide in United States — modelled from more than twelve digital signal sources. Pesticide has an estimated audience of 8,382,107 people in United States.

#2639among Topic in United States#305in Home & Garden

The average Pesticide fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Herbicide, Insecticide, Littlest Pet Shop (2012 TV series), with strongest over-indexing on Herbicide (12.75× the country average).

Demographically, the Pesticide audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as DIY Mentality, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pesticide fan in United States is balanced, around 45.7 years old, with strong DIY Mentality tendencies and a notable affinity for Herbicide.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pesticide profile in United States.

Audience size
8.4M
in United States
Gender
53.0%♀
47.0% male
Age
45.7
average years
Country rank
#4231
Topic in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pesticide fans

53.0% are female, 47.0% are male, average age 45.7.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Pesticide audience in United States
MetricValue
Female53.0%
Male47.0%
Average age45.7
Estimated audience size8,382,107
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Pesticide audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4922%
50+37%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Pesticide audience comes from United States.

Worldwide audience distribution share by country for Pesticide
CountryShare
United States26.3%
India7.9%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pesticide audience in United States is strongest.

Fig. 05

Top regions by affinity

Pesticide fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K2.53×
02California~1.5M1.36×
03Texas~1M1.36×
04Missouri~200K1.33×
05Georgia~300K1.22×
06North Carolina~300K1.22×
07Hawaii~40K1.12×
08Kansas~70K1.10×
09Arizona~200K1.09×
10Iowa~80K1.09×
11North Dakota~20K1.09×
12Minnesota~100K1.08×
13Kentucky~100K1.06×
14New Mexico~40K1.06×
15Illinois~300K1.05×
16Virginia~200K1.04×
17South Dakota~20K1.04×
18Washington~200K1.02×
19Louisiana~100K1.02×
20Nebraska~40K1.01×
21Oklahoma~90K1.00×
22Nevada~80K1.00×
23Arkansas~70K1.00×
24Florida~600K0.99×
25Maryland~100K0.99×
26South Carolina~100K0.99×
27Delaware~20K0.98×
28Alabama~100K0.97×
29Mississippi~70K0.97×
30New Jersey~200K0.96×
31Massachusetts~200K0.96×
32New York~400K0.95×
33Indiana~100K0.94×
34Connecticut~80K0.94×
35Michigan~200K0.93×
36Oregon~90K0.93×
37Washington, District of Columbia~20K0.93×
38Maine~30K0.91×
39Pennsylvania~300K0.90×
40Alaska~20K0.90×
41Idaho~40K0.89×
42Rhode Island~20K0.89×
43Utah~70K0.88×
44Montana~20K0.85×
45Vermont~10K0.85×
46West Virginia~30K0.84×
47Tennessee~100K0.83×
48New Hampshire~30K0.83×
49Colorado~100K0.82×
50Ohio~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Pesticide, United States
0.81×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pesticide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pesticide audience
#·InterestCategoryAffinity×
01AntzMovies & TV33.84×
02Vincent CasselMovies & TV23.12×
03Littlest Pet Shop (2012 TV series)Movie / TV Show / Series16.34×
04Inspector GadgetMovies & TV15.80×
05HerbicideHome & Garden12.75×
06InsecticideHome & Garden11.44×
07CockroachPets & Animals10.86×
08RatPets & Animals8.84×
09Pest (organism)Pets & Animals7.90×
10RodentPets & Animals7.67×
11Insect repellentHealth7.67×
12SpiderPets & Animals7.16×
13AntPets & Animals6.43×
14MousePets & Animals6.32×
15MosquitoPets & Animals6.29×
16FertilizerHome & Garden6.24×
17Combine harvesterBusiness & Career4.69×
18InsectPets & Animals3.61×
19CropHome & Garden2.55×
20LivestockPets & Animals1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pesticide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pesticide audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.39×
Healthy LifestyleBALANCE1.37×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pesticide audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.00×
Urban LifestyleOPEN1.05×
Luxury OrientationPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pesticide have in United States?

Pesticide has an estimated audience of 8,382,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pesticide fans?

53.0% of Pesticide fans are female, 47.0% are male, with an average age of 45.7 years.

03

Which brands do Pesticide fans like most?

Pesticide fans show strongest brand affinity for Herbicide (12.75×), Insecticide (11.44×), and Littlest Pet Shop (2012 TV series) (16.34×) over the country average.

04

Where do Pesticide fans live in United States?

Pesticide fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pesticide fans also like?

Beyond Pesticide itself, the audience over-indexes on Insecticide (11.44×), Littlest Pet Shop (2012 TV series) (16.34×), Antz (33.84×), and Pest (organism) (7.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Pesticide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pesticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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