Pesticide Audience in United States

Pesticide logo

Pesticide has an estimated audience of 8,382,107 people in United States. 53.0% are female, 47.0% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Herbicide, Insecticide, Antz, Littlest Pet Shop (2012 TV series), Pest (organism).

The average Pesticide fan in United States is 45.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Herbicide, Insecticide, Antz, with strongest over-indexing on Herbicide (12.75× the country average). Demographically, the Pesticide audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Pesticide fans

Demographic split for Pesticide audience in United States
MetricValue
Female53.0%
Male47.0%
Average age45.7
Estimated audience size8,382,107

Audience persona

The typical Pesticide fan in United States is balanced, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Herbicide.

Top regions in United States

Top regions ranked by reach for Pesticide in United States
RegionReachAffinity
California1,330,3551.44×
Texas961,3781.33×
Florida609,8041.07×
New York466,1661×
Wisconsin395,7283.14×
Illinois304,9971.09×
Georgia299,0831.16×
North Carolina277,0801.1×
Pennsylvania229,3200.81×
Missouri219,8371.63×
Michigan210,3970.96×
Ohio200,3120.78×
Arizona198,7531.16×
New Jersey197,4170.93×
Virginia194,4550.95×
Washington172,8821.03×
Massachusetts148,3900.9×
Minnesota148,0621.23×
Indiana143,2080.94×
Maryland142,5320.99×
Tennessee139,1620.83×
South Carolina112,2600.89×
Alabama106,3220.91×
Colorado103,4950.78×
Louisiana100,1230.93×
Kentucky95,4980.91×
Oklahoma90,0470.97×
Oregon87,0600.91×
Nevada84,6941.04×
Iowa77,5241.12×
Connecticut71,0710.85×
Kansas68,3431.03×
Utah64,0480.85×
Arkansas61,8610.9×
Mississippi58,3720.85×
New Mexico43,7031.04×
Nebraska39,3400.94×
Hawaii37,9911.05×
Idaho34,1630.81×
West Virginia30,5450.78×
Washington, District of Columbia24,0100.95×
New Hampshire23,2920.71×
Maine22,1760.74×
South Dakota21,0151.08×
Rhode Island20,8310.78×
North Dakota20,3031.18×
Delaware18,7900.81×
Montana16,6690.72×
Alaska13,4420.75×
Vermont8,7600.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pesticide audience
BrandAffinityCategory
Herbicide12.75×Home & Garden
Insecticide11.44×Home & Garden
Antz33.84×Movies & TV
Littlest Pet Shop (2012 TV series)16.34×
Pest (organism)7.9×Pets & Animals
Fertilizer6.24×Home & Garden
Vincent Cassel23.12×Movies & TV
Insect3.61×Pets & Animals
Mosquito6.29×Pets & Animals
Mouse6.32×Pets & Animals
Cockroach10.86×Pets & Animals
Crop2.55×Home & Garden
Rodent7.67×Pets & Animals
Combine harvester4.69×Business & Career
Rat8.84×Pets & Animals
Livestock1.96×Pets & Animals
Insect repellent7.67×Health
Ant6.43×Pets & Animals
Spider7.16×Pets & Animals
Inspector Gadget15.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pesticide audience
TraitClusterScore
Healthy LifestyleBALANCE1.84
Price SensitivityPREMIUM1.42
Need for SecurityCONSERVATISM1.28
DIY MentalityTHRILL1.2
SpiritualityBALANCE1.17
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Pesticide
CountryShare
United States26.3%
India7.9%
Japan4.8%

See Pesticide audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Pesticide have in United States?

Pesticide has an estimated audience of 8,382,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Pesticide fans?

53.0% of Pesticide fans are female, 47.0% are male, with an average age of 45.7 years.

Which brands do Pesticide fans like most?

Pesticide fans show strongest brand affinity for Herbicide (12.75×), Insecticide (11.44×), and Antz (33.84×) over the country average.

Where do Pesticide fans live in United States?

Pesticide fans in United States are most concentrated in California (reach 1,330,355), Texas (reach 961,378), and Florida (reach 609,804). These three regions account for the largest share of the active audience.

What other brands do Pesticide fans also like?

Beyond Pesticide itself, the audience over-indexes on Insecticide (11.44×), Antz (33.84×), Littlest Pet Shop (2012 TV series) (16.34×), and Pest (organism) (7.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pesticide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.