Mouse Audience in United States

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Mouse has an estimated audience of 6,547,496 people in United States. 69.9% are female, 30.1% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Goop, Governor of Michigan, Grinch, Vocal harmony.

The average Mouse fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Goop, Governor of Michigan, with strongest over-indexing on Hibachi (42.56× the country average). Demographically, the Mouse audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mouse fans

Demographic split for Mouse audience in United States
MetricValue
Female69.9%
Male30.1%
Average age40.1
Estimated audience size6,547,496

Audience persona

The typical Mouse fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Mouse in United States
RegionReachAffinity
California859,9431.19×
Texas653,4381.16×
Florida446,1761.01×
New York422,1761.15×
Pennsylvania248,5161.13×
Illinois238,6001.09×
Georgia216,8011.07×
Ohio213,1711.06×
North Carolina206,8991.05×
New Jersey183,8981.1×
Michigan179,9421.05×
Virginia173,8191.09×
Massachusetts150,8111.17×
Washington141,0541.07×
Arizona138,6541.04×
Maryland132,2601.17×
Tennessee131,2481×
Indiana129,0431.08×
Missouri105,5691×
Colorado97,8790.95×
Minnesota96,1061.02×
Wisconsin94,0120.95×
Kentucky90,7821.11×
Alabama90,7580.99×
South Carolina87,6920.89×
Louisiana80,9350.96×
Oklahoma78,0261.07×
Oregon74,0910.99×
Utah72,4271.24×
Connecticut71,8061.09×
Nevada58,5120.92×
Arkansas53,2620.99×
Iowa51,6940.96×
Mississippi50,4570.94×
Kansas50,3650.98×
Nebraska32,0980.98×
Idaho29,7270.91×
West Virginia29,2350.96×
New Mexico28,6930.87×
Hawaii23,8540.85×
New Hampshire23,1500.9×
Maine22,5630.96×
Rhode Island20,5700.99×
Washington, District of Columbia16,6620.85×
Delaware16,2810.9×
Montana14,8990.82×
Alaska13,9360.99×
South Dakota12,5210.83×
North Dakota11,9980.89×
Vermont9,5020.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mouse audience
BrandAffinityCategory
Hibachi42.56×Food & Beverages
Goop13.15×Internet & Social Media
Governor of Michigan14.48×Politics & Society
Grinch6.75×Movies & TV
Vocal harmony7.44×Music & Radio
Google Home10.29×Technology & Electronics
Wok10.28×Food & Beverages
Grace Slick12.82×Music & Radio
headspace13.24×Health
No Escape (1994 film)15.28×Movies & TV
Bank account3.15×Business & Career
Fairy godmother9.32×Literature
TV Fanatic12.18×Movies & TV
El Paso County, Colorado14.69×Travel & Leisure
Cherish (group)12.4×Music & Radio
Hardik Pandya15.98×Sports
Staycation3.42×Home & Garden
Harlow11.79×Travel & Leisure
Hipster9.23×Politics & Society
Nebraska Cornhuskers football3.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mouse audience
TraitClusterScore
ExtroversionTHRILL1.66
DIY MentalityTHRILL1.48
Early Adopter MentalityPOWER1.33
Design AffinityPREMIUM1.32
Healthy LifestyleBALANCE1.3
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Mouse
CountryShare
United States27.8%
Japan7.9%
United Kingdom6.0%

See Mouse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mouse have in United States?

Mouse has an estimated audience of 6,547,496 people in United States, concentrated in California and Texas.

What is the gender split and age of Mouse fans?

69.9% of Mouse fans are female, 30.1% are male, with an average age of 40.1 years.

Which brands do Mouse fans like most?

Mouse fans show strongest brand affinity for Hibachi (42.56×), Goop (13.15×), and Governor of Michigan (14.48×) over the country average.

Where do Mouse fans live in United States?

Mouse fans in United States are most concentrated in California (reach 859,943), Texas (reach 653,438), and Florida (reach 446,176). These three regions account for the largest share of the active audience.

What other brands do Mouse fans also like?

Beyond Mouse itself, the audience over-indexes on Goop (13.15×), Governor of Michigan (14.48×), Grinch (6.75×), and Vocal harmony (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.