Rascasse Audience Intelligence

Mouse Audience in United States

A data profile of the people who buy, follow and care about Mouse in United States — modelled from more than twelve digital signal sources. Mouse has an estimated audience of 6,547,496 people in United States.

#3167among Topic in United States#125in Pets & Animals

The average Mouse fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cockroach, Mosquito, Minnie Mouse, with strongest over-indexing on Cockroach (19.36× the country average).

Demographically, the Mouse audience skews more female with an average age of 40.1, and over-indexes on personality traits such as DIY Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mouse fan in United States is more female, around 40.1 years old, with strong DIY Mentality tendencies and a notable affinity for Cockroach.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mouse profile in United States.

Audience size
6.5M
in United States
Gender
69.9%♀
30.1% male
Age
40.1
average years
Country rank
#5314
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mouse fans

69.9% are female, 30.1% are male, average age 40.1.

Fig. 02

Gender split

69.9%
Female
30.1%
Male
Demographic split for Mouse audience in United States
MetricValue
Female69.9%
Male30.1%
Average age40.1
Estimated audience size6,547,496
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Mouse audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Mouse audience comes from United States.

Worldwide audience distribution share by country for Mouse
CountryShare
United States27.7%
Japan7.9%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Mouse fans by region: top regions in United States
#RegionReachAffinity×
01Utah~70K1.23×
02Texas~600K1.14×
03Pennsylvania~200K1.12×
04Massachusetts~100K1.12×
05California~800K1.11×
06New Jersey~200K1.11×
07Maryland~100K1.11×
08Kentucky~90K1.11×
09Alaska~20K1.09×
10Indiana~100K1.08×
11Oklahoma~80K1.08×
12New York~400K1.06×
13Georgia~200K1.06×
14Virginia~200K1.06×
15Connecticut~70K1.06×
16Illinois~200K1.04×
17Ohio~200K1.04×
18North Carolina~200K1.04×
19Arkansas~60K1.03×
20Kansas~50K1.03×
21Nebraska~30K1.03×
22Michigan~200K1.02×
23Washington~100K1.02×
24Minnesota~100K1.02×
25Arizona~100K1.01×
26Alabama~90K1.01×
27Louisiana~80K1.00×
28West Virginia~30K1.00×
29North Dakota~10K1.00×
30Rhode Island~20K0.99×
31Missouri~100K0.97×
32Mississippi~50K0.97×
33Iowa~50K0.97×
34Maine~20K0.97×
35South Dakota~10K0.97×
36Wisconsin~90K0.96×
37Tennessee~100K0.95×
38Florida~400K0.94×
39Oregon~70K0.94×
40Idaho~30K0.94×
41South Carolina~90K0.92×
42Nevada~60K0.92×
43Delaware~20K0.92×
44Colorado~90K0.91×
45New Mexico~30K0.91×
46New Hampshire~20K0.91×
47Vermont~10K0.89×
48Montana~20K0.87×
49Hawaii~20K0.85×
50Washington, District of Columbia~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Mouse, United States
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mouse audience
#·InterestCategoryAffinity×
01CockroachPets & Animals19.36×
02Minnie MouseMovies & TV11.76×
03Bed bugHome & Garden10.02×
04MosquitoPets & Animals9.03×
05SnakePets & Animals6.73×
06PesticideHome & Garden6.32×
07ZootopiaMovies & TV4.56×
08Mickey MouseMovies & TV4.48×
09Disneyland ParisTravel & Leisure4.08×
10Disney PrincessKids & Family3.14×
11Diaper bagKids & Family3.10×
12Planet FitnessSports2.26×
13Hardware storeHome & Garden2.21×
14Natural skin careBeauty & Wellness2.08×
15MetaphysicsBusiness & Career2.06×
16DisneylandTravel & Leisure1.71×
17SupermanMovies & TV1.62×
18GeneticsKids & Family1.60×
19Do it yourself (DIY)Home & Garden1.58×
20HairstyleBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mouse audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.58×
ExtroversionTHRILL1.46×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mouse audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.86×
Social Media UsageJOY0.93×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mouse have in United States?

Mouse has an estimated audience of 6,547,496 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mouse fans?

69.9% of Mouse fans are female, 30.1% are male, with an average age of 40.1 years.

03

Which brands do Mouse fans like most?

Mouse fans show strongest brand affinity for Cockroach (19.36×), Mosquito (9.03×), and Minnie Mouse (11.76×) over the country average.

04

Where do Mouse fans live in United States?

Mouse fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Mouse fans also like?

Beyond Mouse itself, the audience over-indexes on Mosquito (9.03×), Minnie Mouse (11.76×), Snake (6.73×), and Pesticide (6.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Mouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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