Rascasse Audience Intelligence

Snake Audience in United States

A data profile of the people who buy, follow and care about Snake in United States — modelled from more than twelve digital signal sources. Snake has an estimated audience of 7,632,580 people in United States.

#2838among Topic in United States#114in Pets & Animals

The average Snake fan in United States is 39.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Turtle, Lizard, JJ Watt, with strongest over-indexing on Turtle (10.62× the country average).

Demographically, the Snake audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snake fan in United States is more male, around 39.6 years old, with strong Pet Ownership tendencies and a notable affinity for Turtle.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snake profile in United States.

Audience size
7.6M
in United States
Gender
44.1%♀
55.9% male
Age
39.6
average years
Country rank
#4651
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snake fans

44.1% are female, 55.9% are male, average age 39.6.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Snake audience in United States
MetricValue
Female44.1%
Male55.9%
Average age39.6
Estimated audience size7,632,580
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Snake audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3917%
40-4919%
50+24%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Snake audience comes from United States.

Worldwide audience distribution share by country for Snake
CountryShare
United States22.4%
India6.6%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snake audience in United States is strongest.

Fig. 05

Top regions by affinity

Snake fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K2.02×
02Texas~1M1.77×
03Nebraska~60K1.49×
04Virginia~300K1.48×
05Oklahoma~100K1.47×
06Washington~200K1.44×
07Florida~700K1.38×
08Alaska~20K1.35×
09Arizona~200K1.25×
10Arkansas~80K1.23×
11Montana~30K1.23×
12Georgia~300K1.22×
13Kentucky~100K1.18×
14South Dakota~20K1.18×
15North Carolina~300K1.16×
16California~900K1.11×
17Louisiana~100K1.08×
18New Mexico~40K1.07×
19Idaho~40K1.07×
20South Carolina~100K1.02×
21Indiana~100K1.01×
22Oregon~90K1.00×
23Nevada~70K0.98×
24New Jersey~200K0.97×
25Missouri~100K0.97×
26Hawaii~30K0.97×
27North Dakota~20K0.97×
28Pennsylvania~200K0.95×
29Kansas~60K0.94×
30West Virginia~30K0.94×
31Alabama~100K0.91×
32Mississippi~60K0.91×
33New York~400K0.90×
34Colorado~100K0.90×
35Wisconsin~100K0.89×
36Iowa~60K0.88×
37Illinois~200K0.87×
38Ohio~200K0.84×
39Tennessee~100K0.84×
40Maryland~100K0.81×
41Massachusetts~100K0.80×
42Delaware~20K0.77×
43Michigan~200K0.76×
44Minnesota~80K0.76×
45Connecticut~60K0.76×
46New Hampshire~20K0.71×
47Rhode Island~20K0.64×
48Vermont~8K0.60×
49Washington, District of Columbia~10K0.55×
50Maine~10K0.48×
Fig. 06

Affinity by region

Affinity by region — Snake, United States
0.48×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snake audience
#·InterestCategoryAffinity×
01AntzMovies & TV46.31×
02Vincent CasselMovies & TV28.25×
03JJ WattSports28.15×
04IguanaPets & Animals23.72×
05LizardPets & Animals19.78×
06TortoisePets & Animals14.52×
07FrogPets & Animals13.86×
08SpiderPets & Animals12.32×
09RatPets & Animals10.63×
10TurtlePets & Animals10.62×
11AlligatorPets & Animals10.57×
12Steve IrwinMovies & TV9.84×
13Torchy's TacosFood & Beverages8.38×
14MousePets & Animals6.73×
15OpenAITechnology & Electronics6.07×
16Lindsey VonnSports5.73×
17ReptilesPets & Animals4.79×
18GeminiTechnology & Electronics4.39×
19InsectPets & Animals4.34×
20Chat GPTTechnology & Electronics3.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snake audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.55×
ExtroversionTHRILL1.35×
TraditionCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snake audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.99×
Quality AwarenessPREMIUM1.02×
Early Adopter MentalityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snake have in United States?

Snake has an estimated audience of 7,632,580 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Snake fans?

44.1% of Snake fans are female, 55.9% are male, with an average age of 39.6 years.

03

Which brands do Snake fans like most?

Snake fans show strongest brand affinity for Turtle (10.62×), Lizard (19.78×), and JJ Watt (28.15×) over the country average.

04

Where do Snake fans live in United States?

Snake fans in United States are most concentrated in Texas (reach ~1M), California (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Snake fans also like?

Beyond Snake itself, the audience over-indexes on Lizard (19.78×), JJ Watt (28.15×), Antz (46.31×), and Frog (13.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Snake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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