Frog Audience in United States

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Frog has an estimated audience of 4,114,627 people in United States. 60.1% are female, 39.9% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Staycation, Vocal harmony, Grinch, Goop.

The average Frog fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Staycation, Vocal harmony, with strongest over-indexing on Hibachi (228.67× the country average). Demographically, the Frog audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Frog fans

Demographic split for Frog audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.9
Estimated audience size4,114,627

Audience persona

The typical Frog fan in United States is more female, around 38.9 years old, with strong Extroversion tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Frog in United States
RegionReachAffinity
California471,9901.04×
Texas384,1981.09×
Florida296,5131.06×
New York269,0411.17×
Pennsylvania142,5981.03×
Georgia136,0371.07×
North Carolina129,9981.05×
Illinois127,0280.93×
Ohio123,3050.97×
Michigan108,8871.01×
Virginia104,6601.04×
Washington101,7611.23×
New Jersey89,4540.85×
Arizona86,3611.03×
Indiana85,7431.14×
Tennessee84,2461.02×
Massachusetts76,7880.95×
Missouri74,9241.13×
Maryland65,9520.93×
South Carolina64,3231.04×
Colorado64,1480.99×
Wisconsin59,9950.97×
Oregon58,8741.25×
Louisiana57,9371.09×
Minnesota56,2360.95×
Alabama53,9300.94×
Kentucky52,1131.01×
Utah49,3541.34×
Oklahoma47,8531.05×
Connecticut37,8320.92×
Nevada36,1790.91×
Arkansas35,1611.04×
Kansas33,6221.04×
Mississippi33,2580.98×
Iowa31,3750.93×
Idaho23,4041.13×
West Virginia21,2441.11×
New Mexico20,6411×
Nebraska19,5460.95×
Hawaii14,7950.84×
Maine14,5220.99×
New Hampshire14,3110.88×
Montana12,5151.1×
Rhode Island10,8730.83×
Alaska9,0501.03×
Delaware8,7100.77×
South Dakota8,2670.87×
Washington, District of Columbia8,0530.65×
North Dakota7,8320.93×
Vermont6,6400.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frog audience
BrandAffinityCategory
Hibachi228.67×Food & Beverages
Staycation7.12×Home & Garden
Vocal harmony8.61×Music & Radio
Grinch5.9×Movies & TV
Goop7.67×Internet & Social Media
Google Home8.63×Technology & Electronics
Elsword20.88×Games
Nebraska Cornhuskers football4.27×Sports
Wok7.29×Food & Beverages
Urban Outfitters2.06×Shopping
Home staging5.72×Home & Garden
Grace Slick7.92×Music & Radio
Ira Glass14.49×Music & Radio
Governor of Michigan6.16×Politics & Society
Israel1.75×Travel & Leisure
No Escape (1994 film)9.25×Movies & TV
headspace6.84×Health
Progressive rock1.54×Music & Radio
Nationality1.53×Politics & Society
Gift registry8.46×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frog audience
TraitClusterScore
ExtroversionTHRILL1.59
PatriotismCONSERVATISM1.54
IndividualismJOY1.23
IndulgenceJOY1.2
Convenience OrientationPREMIUM1.18
TraditionCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Frog
CountryShare
United States32.4%
Thailand6.4%
United Kingdom4.9%

See Frog audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Frog have in United States?

Frog has an estimated audience of 4,114,627 people in United States, concentrated in California and Texas.

What is the gender split and age of Frog fans?

60.1% of Frog fans are female, 39.9% are male, with an average age of 38.9 years.

Which brands do Frog fans like most?

Frog fans show strongest brand affinity for Hibachi (228.67×), Staycation (7.12×), and Vocal harmony (8.61×) over the country average.

Where do Frog fans live in United States?

Frog fans in United States are most concentrated in California (reach 471,990), Texas (reach 384,198), and Florida (reach 296,513). These three regions account for the largest share of the active audience.

What other brands do Frog fans also like?

Beyond Frog itself, the audience over-indexes on Staycation (7.12×), Vocal harmony (8.61×), Grinch (5.9×), and Goop (7.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.