Frog Audience in Germany
Frog has an estimated audience of 383,337 people in Germany. 59.6% are female, 40.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Laura Dern, Helen Mirren, Tortoise, Bank for International Settlements, Satire.
The average Frog fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Laura Dern, Helen Mirren, Tortoise, with strongest over-indexing on Laura Dern (45.56× the country average). Demographically, the Frog audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Frog fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.0 |
| Estimated audience size | 383,337 |
Audience persona
The typical Frog fan in Germany is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Laura Dern.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,874 | 1× |
| Bayern | 62,458 | 1.01× |
| Baden-Württemberg | 58,246 | 1.11× |
| Hessen | 40,810 | 1.4× |
| Niedersachsen | 35,017 | 0.94× |
| Berlin | 28,022 | 1.63× |
| Rheinland-Pfalz | 21,306 | 1.11× |
| Sachsen | 15,821 | 0.84× |
| Schleswig-Holstein | 12,941 | 0.94× |
| Hamburg | 10,161 | 1.17× |
| Brandenburg | 9,865 | 0.83× |
| Thüringen | 7,762 | 0.79× |
| Sachsen-Anhalt | 6,848 | 0.69× |
| Mecklenburg-Vorpommern | 5,743 | 0.78× |
| Saarland | 3,504 | 0.74× |
| Bremen | 3,257 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Dern | 45.56× | Movies & TV |
| Helen Mirren | 20× | Movies & TV |
| Tortoise | 57.83× | Pets & Animals |
| Bank for International Settlements | 40.79× | Politics & Society |
| Satire | 8.43× | Literature |
| Clash Royale | 26.21× | Games |
| Western Union | 7.51× | Business & Career |
| Limerick | 64.34× | Literature |
| German television comedy | 8.05× | Movies & TV |
| Sausage Party | 26.1× | Movies & TV |
| Haruki Murakami | 31.58× | Literature |
| Bryce Dallas Howard | 10.49× | Movies & TV |
| Snake | 9.44× | Pets & Animals |
| Tarantula | 21.41× | Pets & Animals |
| Phineas and Ferb | 10.87× | Movies & TV |
| Blackjack | 10.08× | Games |
| Country rap | 5.27× | Music & Radio |
| Rachel McAdams | 10.85× | Movies & TV |
| Roulette | 9.37× | Games |
| Mission: Impossible | 4.59× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Sustainability | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Thailand | 6.4% |
| United Kingdom | 4.9% |
See Frog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frog have in Germany?
Frog has an estimated audience of 383,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frog fans?
59.6% of Frog fans are female, 40.4% are male, with an average age of 40.0 years.
Which brands do Frog fans like most?
Frog fans show strongest brand affinity for Laura Dern (45.56×), Helen Mirren (20×), and Tortoise (57.83×) over the country average.
Where do Frog fans live in Germany?
Frog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,874), Bayern (reach 62,458), and Baden-Württemberg (reach 58,246). These three regions account for the largest share of the active audience.
What other brands do Frog fans also like?
Beyond Frog itself, the audience over-indexes on Helen Mirren (20×), Tortoise (57.83×), Bank for International Settlements (40.79×), and Satire (8.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.