Frog Audience in Germany
Frog has an estimated audience of 383,337 people in Germany. 59.6% are female, 40.4% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mechanic, Ho, Ghana, Knauf Insulation, Hibachi, Dog breed.
The average Frog fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mechanic, Ho, Ghana, Knauf Insulation, with strongest over-indexing on Mechanic (9.04× the country average). Demographically, the Frog audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Frog fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.0 |
| Estimated audience size | 383,337 |
Audience persona
The typical Frog fan in Germany is more female, around 40.0 years old, with strong Pet Ownership tendencies and a notable affinity for Mechanic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,874 | 1× |
| Bayern | 62,458 | 1.01× |
| Baden-Württemberg | 58,246 | 1.11× |
| Hessen | 40,810 | 1.4× |
| Niedersachsen | 35,017 | 0.94× |
| Berlin | 28,022 | 1.63× |
| Rheinland-Pfalz | 21,306 | 1.11× |
| Sachsen | 15,821 | 0.84× |
| Schleswig-Holstein | 12,941 | 0.94× |
| Hamburg | 10,161 | 1.17× |
| Brandenburg | 9,865 | 0.83× |
| Thüringen | 7,762 | 0.79× |
| Sachsen-Anhalt | 6,848 | 0.69× |
| Mecklenburg-Vorpommern | 5,743 | 0.78× |
| Saarland | 3,504 | 0.74× |
| Bremen | 3,257 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mechanic | 9.04× | Cars & Mobility |
| Ho, Ghana | 13.2× | Travel & Leisure |
| Knauf Insulation | 26.1× | Business & Career |
| Hibachi | 20.57× | Food & Beverages |
| Dog breed | 1.73× | Pets & Animals |
| Google Home | 9.84× | Technology & Electronics |
| Jeremy Meeks | 12.29× | Fashion & Accessoires |
| Esra Erol | 6.76× | Movies & TV |
| Haberler | 1.57× | News |
| Este, Veneto | 2.21× | Travel & Leisure |
| Personalised Gifts | 1.62× | Home & Garden |
| Snow White (Fables) | 1.85× | Literature |
| Hoogeveen | 10.08× | Travel & Leisure |
| Mothercare | 1.54× | Kids & Family |
| Figure painting (hobby) | 3.11× | Arts & Culture |
| Ireen Sheer | 1.83× | Music & Radio |
| Information sensitivity | 3.37× | Technology & Electronics |
| Video izle | 2.03× | |
| Efficiency | 6.25× | Business & Career |
| The Nice Guys | 3.1× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| Sustainability | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.25 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Sports Activity | POWER | 1.19 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.4% |
| Thailand | 6.4% |
| United Kingdom | 4.9% |
See Frog audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Frog have in Germany?
Frog has an estimated audience of 383,337 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Frog fans?
59.6% of Frog fans are female, 40.4% are male, with an average age of 40.0 years.
Which brands do Frog fans like most?
Frog fans show strongest brand affinity for Mechanic (9.04×), Ho, Ghana (13.2×), and Knauf Insulation (26.1×) over the country average.
Where do Frog fans live in Germany?
Frog fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,874), Bayern (reach 62,458), and Baden-Württemberg (reach 58,246). These three regions account for the largest share of the active audience.
What other brands do Frog fans also like?
Beyond Frog itself, the audience over-indexes on Ho, Ghana (13.2×), Knauf Insulation (26.1×), Hibachi (20.57×), and Dog breed (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Frog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.