Snake Audience in Germany
Snake has an estimated audience of 885,925 people in Germany. 48.6% are female, 51.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Frog, Spider, Steve Irwin, Natural World, Brands Hatch.
The average Snake fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Frog, Spider, Steve Irwin, with strongest over-indexing on Frog (24.81× the country average). Demographically, the Snake audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Snake fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.5 |
| Estimated audience size | 885,925 |
Audience persona
The typical Snake fan in Germany is balanced, around 39.5 years old, with strong Pet Ownership tendencies and a notable affinity for Frog.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,620 | 1.06× |
| Bayern | 139,429 | 0.98× |
| Baden-Württemberg | 114,394 | 0.95× |
| Niedersachsen | 78,766 | 0.92× |
| Hessen | 57,225 | 0.85× |
| Sachsen | 38,614 | 0.89× |
| Rheinland-Pfalz | 32,385 | 0.73× |
| Brandenburg | 30,462 | 1.11× |
| Berlin | 28,813 | 0.73× |
| Schleswig-Holstein | 25,336 | 0.8× |
| Thüringen | 20,640 | 0.91× |
| Saarland | 19,767 | 1.82× |
| Sachsen-Anhalt | 16,787 | 0.73× |
| Mecklenburg-Vorpommern | 16,303 | 0.96× |
| Bremen | 15,189 | 2× |
| Hamburg | 13,497 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frog | 24.81× | Pets & Animals |
| Spider | 21.4× | Pets & Animals |
| Steve Irwin | 20.27× | Movies & TV |
| Natural World | 2.81× | Fashion & Accessoires |
| Brands Hatch | 20.46× | Sports |
| Insect | 4.74× | Pets & Animals |
| Turtle | 8.56× | Pets & Animals |
| Movies | 1.52× | Movies & TV |
| Amphibian | 12.32× | Pets & Animals |
| Jewlr | 22.66× | Fashion & Accessoires |
| Tarantula | 19.54× | Pets & Animals |
| Reptiles | 4.14× | Pets & Animals |
| Cockroach | 17.24× | Pets & Animals |
| Naomie Harris | 12.42× | Movies & TV |
| Tortoise | 16.85× | Pets & Animals |
| Wildlife | 1.87× | Travel & Leisure |
| Google Maps | 1.52× | Internet & Social Media |
| Scott Foley | 11.16× | Music & Radio |
| Hamster | 4.37× | Pets & Animals |
| Battles | 16.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.78 |
| Extroversion | THRILL | 1.71 |
| Sustainability | BALANCE | 1.35 |
| Sports Activity | POWER | 1.33 |
| Mindfulness | BALANCE | 1.29 |
| LGBTQ+ Identity | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| India | 6.7% |
| Brazil | 4.7% |
See Snake audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Snake have in Germany?
Snake has an estimated audience of 885,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snake fans?
48.6% of Snake fans are female, 51.4% are male, with an average age of 39.5 years.
Which brands do Snake fans like most?
Snake fans show strongest brand affinity for Frog (24.81×), Spider (21.4×), and Steve Irwin (20.27×) over the country average.
Where do Snake fans live in Germany?
Snake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,620), Bayern (reach 139,429), and Baden-Württemberg (reach 114,394). These three regions account for the largest share of the active audience.
What other brands do Snake fans also like?
Beyond Snake itself, the audience over-indexes on Spider (21.4×), Steve Irwin (20.27×), Natural World (2.81×), and Brands Hatch (20.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.