Snake Audience in Germany
A data profile of the people who buy, follow and care about Snake in Germany — modelled from more than twelve digital signal sources. Snake has an estimated audience of 885,925 people in Germany.
The average Snake fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Dick Van Dyke, Frog, Spider, with strongest over-indexing on Dick Van Dyke (25.34× the country average).
Demographically, the Snake audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Snake fan in Germany is balanced, around 39.5 years old, with strong Extroversion tendencies and a notable affinity for Dick Van Dyke.
At a glance
The key figures that characterise the Snake profile in Germany.
Search interest · 12-month trend
Demographics of Snake fans
48.6% are female, 51.4% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.5 |
| Estimated audience size | 885,925 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Snake audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 6.6% |
| Brazil | 4.7% |
Geography
Where the Snake audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 2.06× | |
| 02 | Saarland | ~20K | 1.87× | |
| 03 | Brandenburg | ~30K | 1.11× | |
| 04 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 0.99× | |
| 06 | Bayern | ~100K | 0.96× | |
| 07 | Baden-Württemberg | ~100K | 0.93× | |
| 08 | Thüringen | ~20K | 0.92× | |
| 09 | Sachsen | ~40K | 0.89× | |
| 10 | Niedersachsen | ~80K | 0.87× | |
| 11 | Hessen | ~60K | 0.84× | |
| 12 | Schleswig-Holstein | ~20K | 0.76× | |
| 13 | Sachsen-Anhalt | ~20K | 0.76× | |
| 14 | Rheinland-Pfalz | ~30K | 0.74× | |
| 15 | Berlin | ~30K | 0.70× | |
| 16 | Hamburg | ~10K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Snake audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dick Van Dyke | Movies & TV | 25.34× | ||
| 02 | Frog | Pets & Animals | 24.81× | ||
| 03 | Jewlr | Fashion & Accessoires | 22.66× | ||
| 04 | Spider | Pets & Animals | 21.40× | ||
| 05 | Brands Hatch | Sports | 20.46× | ||
| 06 | Steve Irwin | Movies & TV | 20.27× | ||
| 07 | Tarantula | Pets & Animals | 19.54× | ||
| 08 | Cockroach | Pets & Animals | 17.24× | ||
| 09 | Battles | Music & Radio | 16.85× | ||
| 10 | Tortoise | Pets & Animals | 16.85× | ||
| 11 | Naomie Harris | Movies & TV | 12.42× | ||
| 12 | Amphibian | Pets & Animals | 12.32× | ||
| 13 | Turtle | Pets & Animals | 8.56× | ||
| 14 | Dylan O'Brien | Movies & TV | 5.86× | ||
| 15 | Insect | Pets & Animals | 4.74× | ||
| 16 | Hamster | Pets & Animals | 4.37× | ||
| 17 | Reptiles | Pets & Animals | 4.14× | ||
| 18 | Wildlife | Travel & Leisure | 1.87× | ||
| 19 | Movies | Movies & TV | 1.52× | ||
| 20 | Google Maps | Internet & Social Media | 1.52× |
Personality of the Snake audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.41× | |
| Pet Ownership | JOY | 1.38× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.83× | |
| Spirituality | BALANCE | 0.88× | |
| Convenience Orientation | PREMIUM | 0.92× |
Frequently asked questions
How many fans does Snake have in Germany?
Snake has an estimated audience of 885,925 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Snake fans?
48.6% of Snake fans are female, 51.4% are male, with an average age of 39.5 years.
Which brands do Snake fans like most?
Snake fans show strongest brand affinity for Dick Van Dyke (25.34×), Frog (24.81×), and Spider (21.4×) over the country average.
Where do Snake fans live in Germany?
Snake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Snake fans also like?
Beyond Snake itself, the audience over-indexes on Frog (24.81×), Spider (21.4×), Steve Irwin (20.27×), and Brands Hatch (20.46×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Snake audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Snake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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