Steve Irwin Audience in Germany

Steve Irwin has an estimated audience of 312,104 people in Germany. 58.3% are female, 41.7% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.

The average Steve Irwin fan in Germany is 32.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Steve Irwin audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Steve Irwin fans

Demographic split for Steve Irwin audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age32.5
Estimated audience size312,104

Top regions in Germany

Top regions ranked by reach for Steve Irwin in Germany
RegionReachAffinity
Nordrhein-Westfalen73,6031.08×
Bayern53,9291.07×
Baden-Württemberg45,0911.06×
Niedersachsen32,2861.07×
Hessen25,7561.08×
Rheinland-Pfalz16,2531.04×
Sachsen15,357
Berlin15,1331.08×
Schleswig-Holstein11,4851.02×
Brandenburg8,5550.88×
Hamburg7,8091.11×
Thüringen7,3090.92×
Sachsen-Anhalt7,1730.89×
Mecklenburg-Vorpommern5,6780.95×
Saarland3,2310.84×
Bremen2,3900.9×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Irwin audience
TraitClusterScore
Quality AwarenessPREMIUM1.89
Convenience OrientationPREMIUM1.75
Early Adopter MentalityPOWER1.71
Risk AppetiteTHRILL1.64
IndulgenceJOY1.42
IndividualismJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for Steve Irwin
CountryShare
United States45.3%
Australia8.9%
United Kingdom8.1%

See Steve Irwin audiences in other countries

More TV personality audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steve Irwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.