Steve Irwin Audience in United States

Steve Irwin logo

Steve Irwin has an estimated audience of 3,921,283 people in United States. 58.7% are female, 41.3% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Jane Goodall, Wildlife trade, Iguana, Rick Steves, Turtle.

The average Steve Irwin fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jane Goodall, Wildlife trade, Iguana, with strongest over-indexing on Jane Goodall (28.12× the country average). Demographically, the Steve Irwin audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Steve Irwin fans

Demographic split for Steve Irwin audience in United States
MetricValue
Female58.7%
Male41.3%
Average age40.8
Estimated audience size3,921,283

Audience persona

The typical Steve Irwin fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Jane Goodall.

Top regions in United States

Top regions ranked by reach for Steve Irwin in United States
RegionReachAffinity
California441,7721.02×
Texas351,8511.04×
Florida303,7861.14×
New York214,7820.98×
Pennsylvania134,5551.02×
Illinois128,4090.98×
North Carolina127,3901.08×
Georgia122,8641.02×
Ohio121,5091.01×
Michigan98,7820.96×
Virginia91,9680.96×
New Jersey91,4710.92×
Arizona88,5251.11×
Tennessee87,7381.12×
Washington82,1711.04×
Massachusetts76,0490.98×
Indiana75,2951.05×
Missouri68,0661.08×
Alabama65,9901.2×
South Carolina62,7601.06×
Maryland61,4720.91×
Colorado60,3140.98×
Louisiana53,7541.06×
Wisconsin53,5200.91×
Kentucky52,6921.07×
Minnesota51,9240.92×
Oregon51,6081.15×
Oklahoma48,3391.11×
Utah40,4151.15×
Connecticut37,4890.95×
Nevada35,0110.92×
Arkansas34,2491.06×
Mississippi32,7701.01×
Kansas32,0701.04×
Iowa31,3970.97×
Idaho20,5291.04×
West Virginia19,6271.07×
Nebraska18,5200.94×
Hawaii18,1221.08×
New Mexico16,9330.86×
New Hampshire14,8210.96×
Maine14,1781.01×
Rhode Island11,1170.89×
Montana10,3510.95×
Washington, District of Columbia9,4890.81×
Delaware8,8390.82×
Alaska8,2530.98×
South Dakota7,9190.87×
North Dakota7,2370.9×
Vermont6,0660.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Irwin audience
BrandAffinityCategory
Jane Goodall28.12×Pets & Animals
Wildlife trade23.06×Politics & Society
Iguana59.13×Pets & Animals
Rick Steves37.28×Travel & Leisure
Turtle9.43×Pets & Animals
Scorpion28.95×Pets & Animals
International Civil Aviation Organization55.39×Travel & Leisure
Zoology15.9×Pets & Animals
Salamander64.36×Pets & Animals
500px24.78×Internet & Social Media
Michael Kenna (photographer)134.64×Arts & Culture
True Detective6.59×Movies & TV
Tortoise23.26×Pets & Animals
Lizard16.41×Pets & Animals
Nancy Grace25.5×Movies & TV
Dexter (TV series)8.12×Movies & TV
National Zoological Park (United States)30.02×Travel & Leisure
Frog12.09×Pets & Animals
Chris Packham175.72×Movies & TV
Wildlife refuge14.96×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Irwin audience
TraitClusterScore
PatriotismCONSERVATISM2.18
Community OrientationOPEN1.58
Risk AppetiteTHRILL1.51
TraditionCONSERVATISM1.45
Pet OwnershipJOY1.3
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Steve Irwin
CountryShare
United States45.3%
Australia8.9%
United Kingdom8.1%

See Steve Irwin audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Steve Irwin have in United States?

Steve Irwin has an estimated audience of 3,921,283 people in United States, concentrated in California and Texas.

What is the gender split and age of Steve Irwin fans?

58.7% of Steve Irwin fans are female, 41.3% are male, with an average age of 40.8 years.

Which brands do Steve Irwin fans like most?

Steve Irwin fans show strongest brand affinity for Jane Goodall (28.12×), Wildlife trade (23.06×), and Iguana (59.13×) over the country average.

Where do Steve Irwin fans live in United States?

Steve Irwin fans in United States are most concentrated in California (reach 441,772), Texas (reach 351,851), and Florida (reach 303,786). These three regions account for the largest share of the active audience.

What other brands do Steve Irwin fans also like?

Beyond Steve Irwin itself, the audience over-indexes on Wildlife trade (23.06×), Iguana (59.13×), Rick Steves (37.28×), and Turtle (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Irwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.