Rascasse Audience Intelligence

Steve Irwin Audience in United States

A data profile of the people who buy, follow and care about Steve Irwin in United States — modelled from more than twelve digital signal sources. Steve Irwin has an estimated audience of 3,671,983 people in United States.

#19among TV personality in United States#1161among Person in United States#1014in Movies & TV

The average Steve Irwin fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jane Goodall, Wildlife trade, Iguana, with strongest over-indexing on Jane Goodall (28.12× the country average).

Demographically, the Steve Irwin audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Irwin fan in United States is more female, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Jane Goodall.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Irwin profile in United States.

Audience size
3.7M
in United States
Gender
58.7%♀
41.3% male
Age
40.8
average years
Country rank
#8651
Person in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Irwin fans

58.7% are female, 41.3% are male, average age 40.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Steve Irwin audience in United States
MetricValue
Female58.7%
Male41.3%
Average age40.8
Estimated audience size3,671,983
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Steve Irwin audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

43.4%

of the worldwide Steve Irwin audience comes from United States.

Worldwide audience distribution share by country for Steve Irwin
CountryShare
United States43.4%
Australia9.1%
United Kingdom7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Irwin audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Irwin fans by region: top regions in United States
#RegionReachAffinity×
01Utah~50K1.28×
02Alabama~60K1.13×
03Idaho~20K1.12×
04West Virginia~20K1.12×
05Tennessee~90K1.11×
06Oklahoma~50K1.10×
07Arkansas~40K1.10×
08Missouri~70K1.08×
09Kentucky~50K1.08×
10Oregon~50K1.07×
11Kansas~30K1.06×
12Nebraska~20K1.06×
13Indiana~80K1.05×
14Iowa~30K1.05×
15Florida~300K1.04×
16North Carolina~100K1.04×
17Arizona~80K1.04×
18South Carolina~60K1.04×
19Louisiana~50K1.04×
20Pennsylvania~100K1.02×
21Hawaii~20K1.02×
22North Dakota~8K1.02×
23Ohio~100K1.01×
24Mississippi~30K1.01×
25New Hampshire~20K1.01×
26Maine~10K1.01×
27Massachusetts~80K1.00×
28Wisconsin~60K1.00×
29Montana~10K1.00×
30South Dakota~9K1.00×
31Texas~300K0.98×
32Georgia~100K0.98×
33Washington~80K0.97×
34Connecticut~40K0.97×
35Alaska~8K0.97×
36Illinois~100K0.96×
37Michigan~100K0.96×
38Minnesota~50K0.96×
39California~400K0.95×
40Rhode Island~10K0.95×
41Virginia~90K0.94×
42Colorado~60K0.94×
43New York~200K0.91×
44New Jersey~90K0.91×
45Vermont~6K0.89×
46Nevada~30K0.87×
47Maryland~60K0.86×
48New Mexico~20K0.86×
49Delaware~9K0.86×
50Washington, District of Columbia~9K0.79×
Fig. 06

Affinity by region

Affinity by region — Steve Irwin, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Irwin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Irwin audience
#·InterestCategoryAffinity×
01Chris PackhamMovies & TV175.72×
02Michael Kenna (photographer)Arts & Culture134.64×
03SalamanderPets & Animals64.36×
04IguanaPets & Animals59.13×
05International Civil Aviation OrganizationTravel & Leisure55.39×
06David BaileyFashion & Accessoires31.68×
07National Zoological Park (United States)Travel & Leisure30.02×
08ScorpionPets & Animals28.95×
09Jane GoodallPets & Animals28.12×
10Nancy GraceMovies & TV25.50×
11500pxInternet & Social Media24.78×
12TortoisePets & Animals23.26×
13Wildlife tradePolitics & Society23.06×
14LizardPets & Animals16.41×
15ZoologyPets & Animals15.90×
16Wildlife refugeTravel & Leisure14.96×
17FrogPets & Animals12.09×
18TurtlePets & Animals9.43×
19Dexter (TV series)Movies & TV8.12×
20True DetectiveMovies & TV6.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Irwin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Irwin audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.93×
Community OrientationOPEN1.67×
ExtroversionTHRILL1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Irwin audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Sports ActivityPOWER1.10×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Irwin have in United States?

Steve Irwin has an estimated audience of 3,671,983 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steve Irwin fans?

58.7% of Steve Irwin fans are female, 41.3% are male, with an average age of 40.8 years.

03

Which brands do Steve Irwin fans like most?

Steve Irwin fans show strongest brand affinity for Jane Goodall (28.12×), Wildlife trade (23.06×), and Iguana (59.13×) over the country average.

04

Where do Steve Irwin fans live in United States?

Steve Irwin fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Irwin fans also like?

Beyond Steve Irwin itself, the audience over-indexes on Wildlife trade (23.06×), Iguana (59.13×), Turtle (9.43×), and Scorpion (28.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Irwin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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