Lizard Audience in United States

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Lizard has an estimated audience of 2,573,958 people in United States. 47.2% are female, 52.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Staycation, Penetrating head injury, Israel, Collectable.

The average Lizard fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Staycation, Penetrating head injury, with strongest over-indexing on Hibachi (20.32× the country average). Demographically, the Lizard audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Lizard fans

Demographic split for Lizard audience in United States
MetricValue
Female47.2%
Male52.8%
Average age39.8
Estimated audience size2,573,958

Audience persona

The typical Lizard fan in United States is balanced, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Lizard in United States
RegionReachAffinity
California349,3121.23×
Texas300,7621.36×
Florida281,3321.61×
New York135,3490.94×
Georgia101,5521.28×
North Carolina92,1581.19×
Pennsylvania81,2390.94×
Illinois80,0800.93×
Arizona76,8561.46×
Ohio76,3160.96×
Michigan63,8200.95×
Virginia63,2751.01×
Tennessee57,0101.1×
New Jersey56,7390.87×
Alabama51,6431.44×
Washington51,5551×
South Carolina50,2501.3×
Indiana47,4881.01×
Louisiana43,5251.31×
Missouri42,9741.04×
Maryland42,6680.96×
Massachusetts41,2000.81×
Colorado35,0030.86×
Kentucky33,5811.04×
Oklahoma33,3631.17×
Wisconsin30,0610.78×
Minnesota29,1800.79×
Nevada28,5121.15×
Oregon27,6900.94×
Utah26,8141.16×
Mississippi26,3501.24×
Arkansas24,2861.15×
Connecticut21,1530.82×
Kansas19,8580.98×
Iowa17,3150.82×
New Mexico14,5011.12×
Idaho12,7760.99×
West Virginia12,0111×
Hawaii11,6201.05×
Nebraska11,2830.87×
Maine6,9780.76×
New Hampshire6,7870.67×
Rhode Island6,0000.73×
Delaware5,9290.83×
Washington, District of Columbia5,6610.73×
Montana5,3290.75×
South Dakota4,9350.83×
Alaska4,8100.87×
North Dakota4,2320.8×
Wyoming3,1860.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lizard audience
BrandAffinityCategory
Hibachi20.32×Food & Beverages
Staycation6.59×Home & Garden
Penetrating head injury45.67×Health
Israel3.06×Travel & Leisure
Collectable2.11×Kids & Family
Combat sport2.07×Sports
Elsword20.77×Games
Natural rubber2.3×Cars & Mobility
Bank account2.5×Business & Career
Nebraska Cornhuskers football3.51×Sports
Home staging4.81×Home & Garden
Voter registration3.21×Politics & Society
Hog Hunting1.58×Sports
Jeep Wagoneer2.51×Cars & Mobility
Glossier2.3×Beauty & Wellness
Acoustic music1.91×Music & Radio
Jeep Grand Cherokee (WJ)2.52×Cars & Mobility
Hypertext2.45×Technology & Electronics
Halsey, Oregon3.3×Travel & Leisure
Nasal cavity3.21×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lizard audience
TraitClusterScore
SustainabilityBALANCE1.53
ExtroversionTHRILL1.52
LGBTQ+ IdentityOPEN1.48
Early Adopter MentalityPOWER1.48
DIY MentalityTHRILL1.46
Pet OwnershipJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Lizard
CountryShare
United States37.1%
Mexico5.3%
United Kingdom4.8%

See Lizard audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Lizard have in United States?

Lizard has an estimated audience of 2,573,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Lizard fans?

47.2% of Lizard fans are female, 52.8% are male, with an average age of 39.8 years.

Which brands do Lizard fans like most?

Lizard fans show strongest brand affinity for Hibachi (20.32×), Staycation (6.59×), and Penetrating head injury (45.67×) over the country average.

Where do Lizard fans live in United States?

Lizard fans in United States are most concentrated in California (reach 349,312), Texas (reach 300,762), and Florida (reach 281,332). These three regions account for the largest share of the active audience.

What other brands do Lizard fans also like?

Beyond Lizard itself, the audience over-indexes on Staycation (6.59×), Penetrating head injury (45.67×), Israel (3.06×), and Collectable (2.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lizard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.