A data profile of the people who buy, follow and care about Lizard in Mexico — modelled from more than twelve digital signal sources. Lizard has an estimated audience of 369,364 people in Mexico.
Lizard has an estimated audience of 369,364 people in Mexico. 28.4% are female, 71.6% are male, average age 28.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (245.26× the country average).
Demographically, the Lizard audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Lizard fan in Mexico is more male, around 28.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Lizard profile in Mexico.
28.4% are female, 71.6% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 28.4% |
| Male | 71.6% |
| Average age | 28.7 |
| Estimated audience size | 369,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 19% | |
| 30-39 | 13% | |
| 40-49 | 10% | |
| 50+ | 5% |
of the worldwide Lizard audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 37.8% |
| Mexico | 5.4% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Lizard audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 341.14× | ||
| 02 | Shopping and fashion | Shopping | 245.26× | ||
| 03 | Game consoles | Technology & Electronics | 198.54× | ||
| 04 | Broadcasting of sports events | Movies & TV | 137.23× | ||
| 05 | Catholic Church | Politics & Society | 119.71× | ||
| 06 | Immigration | Politics & Society | 93.43× | ||
| 07 | Mobile game | Games | 85.57× | ||
| 08 | Orange (fruit) | Food & Beverages | 81.75× | ||
| 09 | Banana | Food & Beverages | 75.91× | ||
| 10 | Sarcasm | Politics & Society | 75.91× | ||
| 11 | Travel agency | Travel & Leisure | 72.99× | ||
| 12 | El País | News | 64.23× | ||
| 13 | Urology | Health | 64.23× | ||
| 14 | Exfoliation (cosmetology) | Beauty & Wellness | 63.86× | ||
| 15 | Valentine's Day | Kids & Family | 61.93× | ||
| 16 | Pilsner | Food & Beverages | 52.55× | ||
| 17 | Machu Picchu | Travel & Leisure | 46.72× | ||
| 18 | Dentistry | Business & Career | 43.80× | ||
| 19 | Papaya | Food & Beverages | 37.96× | ||
| 20 | Freeware | Technology & Electronics | 32.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.71× | |
| Travelling | THRILL | 19.03× | |
| Urban Lifestyle | OPEN | 4.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Lizard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.