Shopping and fashion Audience in Mexico
Shopping and fashion has an estimated audience of 15,196,306 people in Mexico. 51.7% are female, 48.3% are male, average age 30.5. Top brand affinities: Music, Sports, Sports and outdoors, Shopping, Business and industry.
Top brand affinities include Music, Sports, Sports and outdoors, with strongest over-indexing on Music (427.44× the country average). Demographically, the Shopping and fashion audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 30.5 |
| Estimated audience size | 15,196,306 |
Audience persona
The typical Shopping and fashion fan in Mexico is balanced, around 30.5 years old, with strong Design Affinity tendencies and a notable affinity for Music.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 427.44× | Business & Career |
| Sports | 433.12× | Sports |
| Sports and outdoors | 435.25× | Sports |
| Shopping | 431.7× | Shopping |
| Business and industry | 433.44× | Business & Career |
| Fitness and wellness | 405.11× | Sports |
| Arts and music | 426.58× | Arts & Culture |
| Movies | 425.51× | Movies & TV |
| Online shopping | 426.88× | Shopping |
| Food and drink | 420.19× | Food & Beverages |
| Hobbies and activities | 446.01× | Sports |
| Food | 402.44× | Food & Beverages |
| Consumer electronics | 394.66× | Technology & Electronics |
| Entertainment | 448.82× | Movies & TV |
| Games | 390.82× | Games |
| Reading | 376.84× | Literature |
| Family and relationships | 397.7× | Kids & Family |
| Guatemala | 393.25× | Travel & Leisure |
| Clothing | 382.49× | Fashion & Accessoires |
| North America | 386.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
- Shopping and fashion — Germany
- Shopping and fashion — United States
- Shopping and fashion — United Kingdom
- Shopping and fashion — France
- Shopping and fashion — Italy
- Shopping and fashion — Spain
- Shopping and fashion — Brazil
- Shopping and fashion — Japan
- Shopping and fashion — South Korea
- Shopping and fashion — India
- Shopping and fashion — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.