A data profile of the people who buy, follow and care about Shopping and fashion in Mexico — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 15,196,306 people in Mexico.
Shopping and fashion has an estimated audience of 15,196,306 people in Mexico. 51.7% are female, 48.3% are male, average age 30.5. Top brand affinities: Music, Sports, Sports and outdoors, Shopping, Business and industry.
Top brand affinities include Music, Sports, Sports and outdoors, with strongest over-indexing on Music (427.44× the country average).
Demographically, the Shopping and fashion audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Spirituality, Pet Ownership.
The typical Shopping and fashion fan in Mexico is balanced, around 30.5 years old, with strong Spirituality tendencies and a notable affinity for Music.
The key figures that characterise the Shopping and fashion profile in Mexico.
51.7% are female, 48.3% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 30.5 |
| Estimated audience size | 15,196,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 47% | |
| 20-29 | 19% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide Shopping and fashion audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Entertainment | Movies & TV | 448.82× | ||
| 02 | Hobbies and activities | Sports | 446.01× | ||
| 03 | Sports and outdoors | Sports | 435.25× | ||
| 04 | Business and industry | Business & Career | 433.44× | ||
| 05 | Sports | Sports | 433.12× | ||
| 06 | Shopping | Shopping | 431.70× | ||
| 07 | Music | Business & Career | 427.44× | ||
| 08 | Online shopping | Shopping | 426.88× | ||
| 09 | Arts and music | Arts & Culture | 426.58× | ||
| 10 | Movies | Movies & TV | 425.51× | ||
| 11 | Food and drink | Food & Beverages | 420.19× | ||
| 12 | Fitness and wellness | Sports | 405.11× | ||
| 13 | Food | Food & Beverages | 402.44× | ||
| 14 | Family and relationships | Kids & Family | 397.70× | ||
| 15 | Consumer electronics | Technology & Electronics | 394.66× | ||
| 16 | Guatemala | Travel & Leisure | 393.25× | ||
| 17 | Games | Games | 390.82× | ||
| 18 | North America | Travel & Leisure | 386.07× | ||
| 19 | Clothing | Fashion & Accessoires | 382.49× | ||
| 20 | Reading | Literature | 376.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 200.45× | |
| Pet Ownership | JOY | 178.52× | |
| Social Media Usage | JOY | 177.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 43.00× | |
| Risk Appetite | THRILL | 62.88× | |
| Sustainability | BALANCE | 66.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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