A data profile of the people who buy, follow and care about Shopping and fashion in Italy — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 36,480,995 people in Italy.
The average Shopping and fashion fan in Italy is 39.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Veneto.
Top brand affinities include Eyelid, City of Brussels, Fish oil, with strongest over-indexing on Eyelid (2.35× the country average).
Demographically, the Shopping and fashion audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 12 regions tracked by Rascasse.
The typical Shopping and fashion fan in Italy is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
The key figures that characterise the Shopping and fashion profile in Italy.
52.0% are female, 48.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.8 |
| Estimated audience size | 36,480,995 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Shopping and fashion audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~6.5M | 1.04× | |
| 02 | Puglia | ~2.5M | 1.03× | |
| 03 | Sicilia | ~3M | 1.02× | |
| 04 | Veneto | ~3M | 1.02× | |
| 05 | Tuscany | 0.00× | ||
| 06 | Campania | 0.00× | ||
| 07 | Aosta Valley | 0.00× | ||
| 08 | Piedmont | 0.00× | ||
| 09 | Calabria | 0.00× | ||
| 10 | Lazio | 0.00× | ||
| 11 | Emilia-Romagna | 0.00× | ||
| 12 | Trentino-Alto Adige/Südtirol | 0.00× |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyelid | Beauty & Wellness | 2.35× | ||
| 02 | Contemporary Ceramics | Arts & Culture | 2.20× | ||
| 03 | City of Brussels | Travel & Leisure | 2.06× | ||
| 04 | Shireen Sungkar | Movies & TV | 1.97× | ||
| 05 | Shopaholic | Movies & TV | 1.90× | ||
| 06 | Baju Murah | Fashion & Accessoires | 1.73× | ||
| 07 | Tiffany jewelry | Brand | 1.66× | ||
| 08 | Vogue Bambini | Fashion & Accessoires | 1.60× | ||
| 09 | Eau de toilette | Beauty & Wellness | 1.58× | ||
| 10 | National Book Store | Technology & Electronics | 1.56× | ||
| 11 | Nomi Ansari | Fashion & Accessoires | 1.53× | ||
| 12 | Ritz-Carlton Hotel Company | Travel & Leisure | 1.53× | ||
| 13 | Fish oil | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.95× | |
| Quality Awareness | PREMIUM | 0.87× | |
| DIY Mentality | THRILL | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.51× | |
| Individualism | JOY | 0.51× | |
| Mindfulness | BALANCE | 0.58× |
Shopping and fashion has an estimated audience of 36,480,995 people in Italy, concentrated in Lombardy and Sicilia.
52.0% of Shopping and fashion fans are female, 48.0% are male, with an average age of 39.8 years.
Shopping and fashion fans show strongest brand affinity for Eyelid (2.35×), City of Brussels (2.06×), and Fish oil (1.52×) over the country average.
Shopping and fashion fans in Italy are most concentrated in Lombardy (reach ~6.5M), Sicilia (reach ~3M), and Veneto (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Shopping and fashion itself, the audience over-indexes on City of Brussels (2.06×), Fish oil (1.52×), Eau de toilette (1.58×), and Contemporary Ceramics (2.2×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.