Shopping and fashion Audience in Italy
Shopping and fashion has an estimated audience of 36,480,995 people in Italy. 52.0% are female, 48.0% are male, average age 39.8. Top regions: Lombardy, Sicilia, Veneto. Top brand affinities: Eyelid, City of Brussels, Fish oil, Eau de toilette, Contemporary Ceramics.
The average Shopping and fashion fan in Italy is 39.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Veneto. Top brand affinities include Eyelid, City of Brussels, Fish oil, with strongest over-indexing on Eyelid (2.35× the country average). Demographically, the Shopping and fashion audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 39.8 |
| Estimated audience size | 36,480,995 |
Audience persona
The typical Shopping and fashion fan in Italy is balanced, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Eyelid.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~6.5M | 1.04× |
| Sicilia | ~3M | 1.02× |
| Veneto | ~3M | 1.02× |
| Puglia | ~2.5M | 1.03× |
| Tuscany | None× | |
| Lazio | None× | |
| Trentino-Alto Adige/Südtirol | None× | |
| Aosta Valley | None× | |
| Calabria | None× | |
| Emilia-Romagna | None× | |
| Campania | None× | |
| Piedmont | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eyelid | 2.35× | Beauty & Wellness |
| City of Brussels | 2.06× | Travel & Leisure |
| Fish oil | 1.52× | Health |
| Eau de toilette | 1.58× | Beauty & Wellness |
| Contemporary Ceramics | 2.2× | Arts & Culture |
| Shopaholic | 1.9× | Movies & TV |
| Nomi Ansari | 1.53× | Fashion & Accessoires |
| Baju Murah | 1.73× | Fashion & Accessoires |
| Ritz-Carlton Hotel Company | 1.53× | Travel & Leisure |
| Vogue Bambini | 1.6× | Fashion & Accessoires |
| Shireen Sungkar | 1.97× | Movies & TV |
| Tiffany jewelry | 1.66× | |
| National Book Store | 1.56× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 0.95 |
| Quality Awareness | PREMIUM | 0.87 |
| DIY Mentality | THRILL | 0.82 |
| Creativity | OPEN | 0.81 |
| Early Adopter Mentality | POWER | 0.81 |
| Luxury Orientation | PREMIUM | 0.8 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
- Shopping and fashion — Germany
- Shopping and fashion — United States
- Shopping and fashion — United Kingdom
- Shopping and fashion — France
- Shopping and fashion — Spain
- Shopping and fashion — Brazil
- Shopping and fashion — Japan
- Shopping and fashion — South Korea
- Shopping and fashion — India
- Shopping and fashion — Canada
- Shopping and fashion — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Shopping and fashion have in Italy?
Shopping and fashion has an estimated audience of 36,480,995 people in Italy, concentrated in Lombardy and Sicilia.
What is the gender split and age of Shopping and fashion fans?
52.0% of Shopping and fashion fans are female, 48.0% are male, with an average age of 39.8 years.
Which brands do Shopping and fashion fans like most?
Shopping and fashion fans show strongest brand affinity for Eyelid (2.35×), City of Brussels (2.06×), and Fish oil (1.52×) over the country average.
Where do Shopping and fashion fans live in Italy?
Shopping and fashion fans in Italy are most concentrated in Lombardy (reach ~6.5M), Sicilia (reach ~3M), and Veneto (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Shopping and fashion fans also like?
Beyond Shopping and fashion itself, the audience over-indexes on City of Brussels (2.06×), Fish oil (1.52×), Eau de toilette (1.58×), and Contemporary Ceramics (2.2×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.