Shopping and fashion Audience in Brazil
Shopping and fashion has an estimated audience of 34,967,066 people in Brazil. 59.0% are female, 41.0% are male, average age 36.9. Top regions: São Paulo, Minas Gerais, Rio de Janeiro.
The average Shopping and fashion fan in Brazil is 36.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.9 |
| Estimated audience size | 34,967,066 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~9M | 0.97× |
| Minas Gerais | ~3.5M | 1.03× |
| Rio de Janeiro | ~3.5M | 0.99× |
| Bahia | ~2.5M | 0.99× |
| Rio Grande do Sul | ~2M | 1× |
| Santa Catarina | ~1.5M | 1.02× |
| Pernambuco | ~1.5M | 1× |
| Ceará | ~1.5M | 1× |
| Goiás | ~1.5M | 1.01× |
| Maranhão | ~900K | 1× |
| Espírito Santo | ~700K | 1× |
| Mato Grosso | ~700K | 1.04× |
| Amazonas | ~600K | 1.01× |
| Federal District | ~600K | 1× |
| Alagoas | ~500K | 1.01× |
| Mato Grosso do Sul | ~500K | 1.01× |
| Sergipe | None× | |
| Tocantins | None× | |
| Pará | None× | |
| Paraná | None× | |
| Paraíba | None× | |
| Piauí | None× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
- Shopping and fashion — Germany
- Shopping and fashion — United States
- Shopping and fashion — United Kingdom
- Shopping and fashion — France
- Shopping and fashion — Italy
- Shopping and fashion — Spain
- Shopping and fashion — Japan
- Shopping and fashion — South Korea
- Shopping and fashion — India
- Shopping and fashion — Canada
- Shopping and fashion — Mexico
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.