Shopping and fashion Audience in Spain
Shopping and fashion has an estimated audience of 25,105,563 people in Spain. 55.7% are female, 44.3% are male, average age 41.5. Top regions: Community of Madrid. Top brand affinities: GeForce, Brogue shoe, Shopaholic, Johnson's Baby, Baju Murah.
The average Shopping and fashion fan in Spain is 41.5 years old, more female, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid. Top brand affinities include GeForce, Brogue shoe, Shopaholic, with strongest over-indexing on GeForce (1.68× the country average). Demographically, the Shopping and fashion audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 1 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.5 |
| Estimated audience size | 25,105,563 |
Audience persona
The typical Shopping and fashion fan in Spain is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for GeForce.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | ~4M | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GeForce | 1.68× | Technology & Electronics |
| Brogue shoe | 1.75× | Fashion & Accessoires |
| Shopaholic | 2.67× | Movies & TV |
| Johnson's Baby | 1.51× | Kids & Family |
| Baju Murah | 1.5× | Fashion & Accessoires |
| Vogue Bambini | 2.86× | Fashion & Accessoires |
| Jabong.com | 4.71× | Fashion & Accessoires |
| CorePower Yoga | 2.75× | Sports |
| Shireen Sungkar | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 0.91 |
| Luxury Orientation | PREMIUM | 0.87 |
| Early Adopter Mentality | POWER | 0.85 |
| Family Orientation | CONSERVATISM | 0.84 |
| Design Affinity | PREMIUM | 0.84 |
| Sustainability | BALANCE | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
- Shopping and fashion — Germany
- Shopping and fashion — United States
- Shopping and fashion — United Kingdom
- Shopping and fashion — France
- Shopping and fashion — Italy
- Shopping and fashion — Brazil
- Shopping and fashion — Japan
- Shopping and fashion — South Korea
- Shopping and fashion — India
- Shopping and fashion — Canada
- Shopping and fashion — Mexico
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.