A data profile of the people who buy, follow and care about Shopping and fashion in Spain — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 25,105,563 people in Spain.
The average Shopping and fashion fan in Spain is 41.5 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid.
Top brand affinities include GeForce, Brogue shoe, Shopaholic, with strongest over-indexing on GeForce (1.68× the country average).
Demographically, the Shopping and fashion audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 1 regions tracked by Rascasse.
The typical Shopping and fashion fan in Spain is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for GeForce.
The key figures that characterise the Shopping and fashion profile in Spain.
55.7% are female, 44.3% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 41.5 |
| Estimated audience size | 25,105,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Shopping and fashion audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~4M | 1.00× |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jabong.com | Fashion & Accessoires | 4.71× | ||
| 02 | Vogue Bambini | Fashion & Accessoires | 2.86× | ||
| 03 | CorePower Yoga | Sports | 2.75× | ||
| 04 | Shopaholic | Movies & TV | 2.67× | ||
| 05 | Shireen Sungkar | Movies & TV | 1.88× | ||
| 06 | Brogue shoe | Fashion & Accessoires | 1.75× | ||
| 07 | GeForce | Technology & Electronics | 1.68× | ||
| 08 | Johnson's Baby | Kids & Family | 1.51× | ||
| 09 | Baju Murah | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.91× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Early Adopter Mentality | POWER | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.66× | |
| Risk Appetite | THRILL | 0.68× | |
| Spirituality | BALANCE | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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