A data profile of the people who buy, follow and care about Shopping and fashion in United Kingdom — modelled from more than twelve digital signal sources. Shopping and fashion has an estimated audience of 35,911,719 people in United Kingdom.
The average Shopping and fashion fan in United Kingdom is 40.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Shopaholic, Tiffany jewelry, Life With Cats, with strongest over-indexing on Shopaholic (2.27× the country average).
Demographically, the Shopping and fashion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
The typical Shopping and fashion fan in United Kingdom is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Shopaholic.
The key figures that characterise the Shopping and fashion profile in United Kingdom.
57.0% are female, 43.0% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.3 |
| Estimated audience size | 35,911,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Shopping and fashion audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
Where the Shopping and fashion audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1M | 1.04× | |
| 02 | Wales | ~2M | 1.02× | |
| 03 | North West | ~4M | 1.00× | |
| 04 | East of England | ~3.5M | 1.00× | |
| 05 | South West | ~3M | 1.00× | |
| 06 | East Midlands | ~2.5M | 1.00× | |
| 07 | West Midlands | ~1.5M | 1.00× | |
| 08 | South East | ~5M | 0.99× | |
| 09 | Greater London | ~4.5M | 0.99× | |
| 10 | Scotland | ~3M | 0.99× | |
| 11 | Yorkshire and the Humber | ~3M | 0.99× | |
| 12 | England | ~27M | 0.80× | |
| 13 | North East | 0.00× |
The strongest cross-interests of the Shopping and fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopaholic | Movies & TV | 2.27× | ||
| 02 | Life With Cats | Pets & Animals | 1.78× | ||
| 03 | Tiffany jewelry | Brand | 1.77× | ||
| 04 | Shireen Sungkar | Movies & TV | 1.74× | ||
| 05 | CorePower Yoga | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Design Affinity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.60× | |
| Community Orientation | OPEN | 0.62× | |
| Risk Appetite | THRILL | 0.66× |
Shopping and fashion has an estimated audience of 35,911,719 people in United Kingdom, concentrated in England and South East.
57.0% of Shopping and fashion fans are female, 43.0% are male, with an average age of 40.3 years.
Shopping and fashion fans show strongest brand affinity for Shopaholic (2.27×), Tiffany jewelry (1.77×), and Life With Cats (1.78×) over the country average.
Shopping and fashion fans in United Kingdom are most concentrated in England (reach ~27M), South East (reach ~5M), and Greater London (reach ~4.5M). These three regions account for the largest share of the active audience.
Beyond Shopping and fashion itself, the audience over-indexes on Tiffany jewelry (1.77×), Life With Cats (1.78×), Shireen Sungkar (1.74×), and CorePower Yoga (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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