Shopping and fashion Audience in United Kingdom
Shopping and fashion has an estimated audience of 35,911,719 people in United Kingdom. 57.0% are female, 43.0% are male, average age 40.3. Top regions: England, South East, Scotland. Top brand affinities: Shopaholic, Tiffany jewelry, Life With Cats, Shireen Sungkar, CorePower Yoga.
The average Shopping and fashion fan in United Kingdom is 40.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Shopaholic, Tiffany jewelry, Life With Cats, with strongest over-indexing on Shopaholic (2.27× the country average). Demographically, the Shopping and fashion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 13 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: Lifestyle cluster
Demographics of Shopping and fashion fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 40.3 |
| Estimated audience size | 35,911,719 |
Audience persona
The typical Shopping and fashion fan in United Kingdom is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Shopaholic.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 18,183,568 | 0.55× |
| South East | 3,414,281 | 0.71× |
| Scotland | 2,997,578 | 0.93× |
| Wales | 2,721,880 | 1.33× |
| Greater London | 2,709,741 | 0.58× |
| East Midlands | 2,428,248 | 0.96× |
| South West | 2,174,386 | 0.74× |
| North West | 1,905,814 | 0.5× |
| East of England | 1,815,205 | 0.55× |
| Northern Ireland | 1,575,000 | 1.76× |
| Yorkshire and the Humber | 1,401,243 | 0.49× |
| West Midlands | 1,153,394 | 0.75× |
| North East | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopaholic | 2.27× | Movies & TV |
| Tiffany jewelry | 1.77× | |
| Life With Cats | 1.78× | Pets & Animals |
| Shireen Sungkar | 1.74× | Movies & TV |
| CorePower Yoga | 1.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.7 |
| Luxury Orientation | PREMIUM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.37 |
| Career Orientation | POWER | 1.33 |
| Sustainability | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 8.9% |
| India | 4.7% |
See Shopping and fashion audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Shopping and fashion have in United Kingdom?
Shopping and fashion has an estimated audience of 35,911,719 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Shopping and fashion fans?
57.0% of Shopping and fashion fans are female, 43.0% are male, with an average age of 40.3 years.
Which brands do Shopping and fashion fans like most?
Shopping and fashion fans show strongest brand affinity for Shopaholic (2.27×), Tiffany jewelry (1.77×), and Life With Cats (1.78×) over the country average.
Where do Shopping and fashion fans live in United Kingdom?
Shopping and fashion fans in United Kingdom are most concentrated in England (reach 18,183,568), South East (reach 3,414,281), and Scotland (reach 2,997,578). These three regions account for the largest share of the active audience.
What other brands do Shopping and fashion fans also like?
Beyond Shopping and fashion itself, the audience over-indexes on Tiffany jewelry (1.77×), Life With Cats (1.78×), Shireen Sungkar (1.74×), and CorePower Yoga (1.58×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Shopping and fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.