Rascasse Audience Intelligence

Family and relationships Audience in Mexico

A data profile of the people who buy, follow and care about Family and relationships in Mexico — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 13,391,556 people in Mexico.

#27among Topic in Mexico#1in Kids & Family

The average Family and relationships fan in Mexico is 30.4 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Mexico.

Audience size
13.4M
in Mexico
Gender
53.1%♀
46.9% male
Age
30.4
average years
Country rank
#49
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

53.1% are female, 46.9% are male, average age 30.4.

Fig. 02

Gender split

53.1%
Female
46.9%
Male
Demographic split for Family and relationships audience in Mexico
MetricValue
Female53.1%
Male46.9%
Average age30.4
Estimated audience size13,391,556
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Family and relationships audience in Mexico
Age bracketShare%
16-1946%
20-2919%
30-3915%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Family and relationships audience comes from Mexico.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Mexico
#RegionReachAffinity×
01Colima~100K1.14×
02Baja California Sur~100K1.10×
03Nayarit~100K1.09×
04Tlaxcala~200K1.07×
05Durango~200K1.05×
06Chiapas~400K1.03×
07Aguascalientes~200K1.03×
08Guerrero~300K1.02×
09Morelos~200K1.02×
10Michoacan de Ocampo~500K1.01×
11Yucatan~300K1.00×
12Hidalgo~300K0.98×
13Coahuila de Zaragoza~400K0.97×
14Chihuahua~400K0.96×
15Veracruz (state)~700K0.94×
16Puebla~700K0.94×
17Guanajuato~600K0.94×
18Baja California~500K0.94×
19Nuevo Leon~700K0.91×
20Jalisco~900K0.90×
21Distrito Federal~1.5M0.86×
22State of Mexico~1.5M0.85×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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