Family and relationships Audience in Mexico
Family and relationships has an estimated audience of 13,391,556 people in Mexico. 53.1% are female, 46.9% are male, average age 30.4. Top regions: Jalisco, State of Mexico, Veracruz (state).
The average Family and relationships fan in Mexico is 30.4 years old, balanced, and lives primarily in Jalisco. The audience is concentrated in Jalisco, State of Mexico, Veracruz (state). Demographically, the Family and relationships audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 30.4 |
| Estimated audience size | 13,391,556 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Jalisco | 540,383 | 0.55× |
| State of Mexico | 528,132 | 0.29× |
| Veracruz (state) | 510,803 | 0.65× |
| Distrito Federal | 505,702 | 0.29× |
| Michoacan de Ocampo | 499,984 | 1.08× |
| Chiapas | 485,859 | 1.21× |
| Guerrero | 398,245 | 1.17× |
| Puebla | 394,466 | 0.55× |
| Guanajuato | 326,496 | 0.52× |
| Coahuila de Zaragoza | 311,806 | 0.78× |
| Baja California | 295,490 | 0.53× |
| Nuevo Leon | 280,662 | 0.35× |
| Yucatan | 280,426 | 1.01× |
| Morelos | 274,191 | 1.18× |
| Durango | 272,291 | 1.47× |
| Chihuahua | 268,972 | 0.58× |
| Tlaxcala | 256,708 | 1.67× |
| Hidalgo | 251,325 | 0.77× |
| Nayarit | 236,855 | 1.83× |
| Aguascalientes | 213,327 | 1.26× |
| Baja California Sur | 207,092 | 1.94× |
| Colima | 200,892 | 2.34× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — Germany
- Family and relationships — United States
- Family and relationships — United Kingdom
- Family and relationships — France
- Family and relationships — Italy
- Family and relationships — Spain
- Family and relationships — Brazil
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
- Family and relationships — Canada
More Lifestyle cluster audiences in Mexico
- Fitness and wellness (17,183,611)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
- Shopping (15,659,206)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.