Family and relationships Audience in United Kingdom
Family and relationships has an estimated audience of 31,845,562 people in United Kingdom. 59.4% are female, 40.6% are male, average age 40.6. Top regions: England, South East, South West. Top brand affinities: Handmade Crafts, Beauty tips, Perfume (Japanese band), Bad Bunny, Abuja.
The average Family and relationships fan in United Kingdom is 40.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, South West. Top brand affinities include Handmade Crafts, Beauty tips, Perfume (Japanese band), with strongest over-indexing on Handmade Crafts (1.57× the country average). Demographically, the Family and relationships audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.6 |
| Estimated audience size | 31,845,562 |
Audience persona
The typical Family and relationships fan in United Kingdom is more female, around 40.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Handmade Crafts.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 22,836,271 | 0.77× |
| South East | 4,186,200 | 0.98× |
| South West | 3,098,305 | 1.18× |
| East of England | 2,766,957 | 0.95× |
| Yorkshire and the Humber | 2,228,813 | 0.87× |
| East Midlands | 2,011,648 | 0.9× |
| North West | 1,831,460 | 0.54× |
| West Midlands | 1,739,034 | 1.27× |
| North East | 1,618,440 | 1.31× |
| Wales | 1,585,238 | 0.87× |
| Northern Ireland | 1,575,000 | 1.82× |
| Scotland | 1,538,179 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handmade Crafts | 1.57× | Kids & Family |
| Beauty tips | 1.78× | Beauty & Wellness |
| Perfume (Japanese band) | 1.67× | Music & Radio |
| Bad Bunny | 1.66× | Music & Radio |
| Abuja | 1.65× | Travel & Leisure |
| Moda Feminina | 1.58× | Fashion & Accessoires |
| Maquillaje Profesional | 2.29× | Beauty & Wellness |
| Huda Beauty | 1.53× | Beauty & Wellness |
| BTS | 1.67× | Music & Radio |
| MK | 1.92× | Music & Radio |
| Beauty & Style | 1.54× | Beauty & Wellness |
| Sari-sari store | 1.5× | Shopping |
| Angela Bassett | 2.07× | Movies & TV |
| Kebaya | 1.74× | Fashion & Accessoires |
| Chennai Super Kings | 1.76× | Sports |
| Astro (Malaysian satellite television) | 1.94× | Movies & TV |
| Gold Jewelry | 1.71× | Fashion & Accessoires |
| Bawal | 1.73× | Fashion & Accessoires |
| Enrique Iglesias | 1.64× | Music & Radio |
| Kolkata Knight Riders | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.32 |
| Luxury Orientation | PREMIUM | 1.24 |
| Indulgence | JOY | 1.2 |
| Convenience Orientation | PREMIUM | 1.15 |
| Creativity | OPEN | 1.12 |
| Design Affinity | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — Germany
- Family and relationships — United States
- Family and relationships — France
- Family and relationships — Italy
- Family and relationships — Spain
- Family and relationships — Brazil
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Family and relationships have in United Kingdom?
Family and relationships has an estimated audience of 31,845,562 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Family and relationships fans?
59.4% of Family and relationships fans are female, 40.6% are male, with an average age of 40.6 years.
Which brands do Family and relationships fans like most?
Family and relationships fans show strongest brand affinity for Handmade Crafts (1.57×), Beauty tips (1.78×), and Perfume (Japanese band) (1.67×) over the country average.
Where do Family and relationships fans live in United Kingdom?
Family and relationships fans in United Kingdom are most concentrated in England (reach 22,836,271), South East (reach 4,186,200), and South West (reach 3,098,305). These three regions account for the largest share of the active audience.
What other brands do Family and relationships fans also like?
Beyond Family and relationships itself, the audience over-indexes on Beauty tips (1.78×), Perfume (Japanese band) (1.67×), Bad Bunny (1.66×), and Abuja (1.65×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.