A data profile of the people who buy, follow and care about Family and relationships in United Kingdom — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 31,845,562 people in United Kingdom.
The average Family and relationships fan in United Kingdom is 40.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Handmade Crafts, Beauty tips, Bad Bunny, with strongest over-indexing on Handmade Crafts (1.57× the country average).
Demographically, the Family and relationships audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Family and relationships fan in United Kingdom is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Handmade Crafts.
The key figures that characterise the Family and relationships profile in United Kingdom.
59.4% are female, 40.6% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 40.6 |
| Estimated audience size | 31,845,562 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Family and relationships audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
Where the Family and relationships audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~1M | 1.25× | |
| 02 | West Midlands | ~1.5M | 1.13× | |
| 03 | North East | ~1.5M | 1.07× | |
| 04 | South West | ~3M | 1.06× | |
| 05 | South East | ~4M | 0.99× | |
| 06 | East of England | ~3M | 0.98× | |
| 07 | East Midlands | ~2M | 0.98× | |
| 08 | Wales | ~2M | 0.97× | |
| 09 | Yorkshire and the Humber | ~2.5M | 0.96× | |
| 10 | North West | ~3M | 0.90× | |
| 11 | Scotland | ~2.5M | 0.86× | |
| 12 | England | ~24M | 0.80× |
The strongest cross-interests of the Family and relationships audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maquillaje Profesional | Beauty & Wellness | 2.29× | ||
| 02 | Angela Bassett | Movies & TV | 2.07× | ||
| 03 | Astro (Malaysian satellite television) | Movies & TV | 1.94× | ||
| 04 | MK | Music & Radio | 1.92× | ||
| 05 | Beauty tips | Beauty & Wellness | 1.78× | ||
| 06 | Chennai Super Kings | Sports | 1.76× | ||
| 07 | Kebaya | Fashion & Accessoires | 1.74× | ||
| 08 | Kolkata Knight Riders | Sports | 1.73× | ||
| 09 | Bawal | Fashion & Accessoires | 1.73× | ||
| 10 | Gold Jewelry | Fashion & Accessoires | 1.71× | ||
| 11 | BTS | Music & Radio | 1.67× | ||
| 12 | Bad Bunny | Music & Radio | 1.66× | ||
| 13 | Abuja | Travel & Leisure | 1.65× | ||
| 14 | Rosalía | Music & Radio | 1.65× | ||
| 15 | Enrique Iglesias | Music & Radio | 1.64× | ||
| 16 | Moda Feminina | Fashion & Accessoires | 1.58× | ||
| 17 | Handmade Crafts | Kids & Family | 1.57× | ||
| 18 | Beauty & Style | Beauty & Wellness | 1.54× | ||
| 19 | Huda Beauty | Beauty & Wellness | 1.53× | ||
| 20 | Sari-sari store | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Individualism | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Spirituality | BALANCE | 0.65× |
Family and relationships has an estimated audience of 31,845,562 people in United Kingdom, concentrated in England and South East.
59.4% of Family and relationships fans are female, 40.6% are male, with an average age of 40.6 years.
Family and relationships fans show strongest brand affinity for Handmade Crafts (1.57×), Beauty tips (1.78×), and Bad Bunny (1.66×) over the country average.
Family and relationships fans in United Kingdom are most concentrated in England (reach ~24M), South East (reach ~4M), and North West (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Family and relationships itself, the audience over-indexes on Beauty tips (1.78×), Bad Bunny (1.66×), Abuja (1.65×), and Moda Feminina (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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