Family and relationships Audience in Germany
Family and relationships has an estimated audience of 27,013,602 people in Germany. 57.3% are female, 42.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Gina Tricot, Lala Berlin, Krämer Pferdesport, Gong Yoo, BoA.
The average Family and relationships fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Gina Tricot, Lala Berlin, Krämer Pferdesport, with strongest over-indexing on Gina Tricot (1.62× the country average). Demographically, the Family and relationships audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 36.8 |
| Estimated audience size | 27,013,602 |
Audience persona
The typical Family and relationships fan in Germany is more female, around 36.8 years old, with strong Indulgence tendencies and a notable affinity for Gina Tricot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,385,700 | 0.4× |
| Bayern | 1,623,426 | 0.37× |
| Hessen | 1,410,852 | 0.69× |
| Baden-Württemberg | 1,178,250 | 0.32× |
| Niedersachsen | 958,890 | 0.37× |
| Thüringen | 876,033 | 1.27× |
| Brandenburg | 863,659 | 1.03× |
| Sachsen-Anhalt | 850,799 | 1.22× |
| Rheinland-Pfalz | 813,977 | 0.6× |
| Berlin | 784,152 | 0.65× |
| Saarland | 759,106 | 2.35× |
| Mecklenburg-Vorpommern | 726,904 | 1.41× |
| Sachsen | 708,274 | 0.53× |
| Schleswig-Holstein | 663,944 | 0.68× |
| Bremen | 528,661 | 3.35× |
| Hamburg | 458,746 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gina Tricot | 1.62× | Fashion & Accessoires |
| Lala Berlin | 1.6× | Fashion & Accessoires |
| Krämer Pferdesport | 1.58× | Sports |
| Gong Yoo | 1.71× | Movies & TV |
| BoA | 1.82× | Music & Radio |
| Babymetal | 1.51× | Music & Radio |
| Miss A | 1.73× | Music & Radio |
| Korean movies | 1.54× | Movies & TV |
| Reitsport Schockemöhle | 1.53× | Sports |
| PIKEUR | 1.6× | Sports |
| Liam Payne | 1.67× | Music & Radio |
| K-Dramas | 1.65× | Movies & TV |
| Lee Jong-suk | 1.54× | Movies & TV |
| Super Junior | 1.53× | Music & Radio |
| ColourPop | 1.54× | Beauty & Wellness |
| CONCACAF Gold Cup | 1.51× | Sports |
| ikon | 1.81× | Music & Radio |
| Exile (Japanese band) | 1.67× | Music & Radio |
| Universiti Malaysia Terengganu | 1.64× | Business & Career |
| Park Ji-min | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Sustainability | BALANCE | 1.14 |
| Sports Activity | POWER | 1.01 |
| Price Sensitivity | PREMIUM | 0.94 |
| Luxury Orientation | PREMIUM | 0.92 |
| Convenience Orientation | PREMIUM | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — United States
- Family and relationships — United Kingdom
- Family and relationships — France
- Family and relationships — Italy
- Family and relationships — Spain
- Family and relationships — Brazil
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Family and relationships have in Germany?
Family and relationships has an estimated audience of 27,013,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Family and relationships fans?
57.3% of Family and relationships fans are female, 42.7% are male, with an average age of 36.8 years.
Which brands do Family and relationships fans like most?
Family and relationships fans show strongest brand affinity for Gina Tricot (1.62×), Lala Berlin (1.6×), and Krämer Pferdesport (1.58×) over the country average.
Where do Family and relationships fans live in Germany?
Family and relationships fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,385,700), Bayern (reach 1,623,426), and Hessen (reach 1,410,852). These three regions account for the largest share of the active audience.
What other brands do Family and relationships fans also like?
Beyond Family and relationships itself, the audience over-indexes on Lala Berlin (1.6×), Krämer Pferdesport (1.58×), Gong Yoo (1.71×), and BoA (1.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.