Rascasse Audience Intelligence

Family and relationships Audience in Germany

A data profile of the people who buy, follow and care about Family and relationships in Germany — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 27,013,602 people in Germany.

#25among Topic in Germany#1in Kids & Family

The average Family and relationships fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Gina Tricot, Krämer Pferdesport, ONEUS, with strongest over-indexing on Gina Tricot (1.62× the country average).

Demographically, the Family and relationships audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Family and relationships fan in Germany is more female, around 36.8 years old, with strong Individualism tendencies and a notable affinity for Gina Tricot.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Germany.

Audience size
27M
in Germany
Gender
57.3%♀
42.7% male
Age
36.8
average years
Country rank
#37
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

57.3% are female, 42.7% are male, average age 36.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Family and relationships audience in Germany
MetricValue
Female57.3%
Male42.7%
Average age36.8
Estimated audience size27,013,602
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Family and relationships audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4921%
50+14%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Family and relationships audience comes from Germany.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Germany is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~300K1.44×
02Saarland~400K1.26×
03Mecklenburg-Vorpommern~600K1.07×
04Thüringen~700K1.05×
05Sachsen-Anhalt~700K1.04×
06Brandenburg~800K1.00×
07Schleswig-Holstein~900K0.95×
08Hamburg~600K0.95×
09Rheinland-Pfalz~1.5M0.93×
10Sachsen~1M0.92×
11Berlin~1M0.90×
12Hessen~2M0.89×
13Niedersachsen~2.5M0.86×
14Baden-Württemberg~3M0.83×
15Bayern~3.5M0.79×
16Nordrhein-Westfalen~4.5M0.75×
Fig. 06

Affinity by region

Affinity by region — Family and relationships, Germany
0.75×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family and relationships audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family and relationships audience
#·InterestCategoryAffinity×
01BoAMusic & Radio1.82×
02ikonMusic & Radio1.81×
03Miss AMusic & Radio1.73×
04Gong YooMovies & TV1.71×
05Liam PayneMusic & Radio1.67×
06ONEUSMusic & Radio1.65×
07K-DramasMovies & TV1.65×
08Gina TricotFashion & Accessoires1.62×
09Lala BerlinFashion & Accessoires1.60×
10PIKEURSports1.60×
11Krämer PferdesportSports1.58×
12Korean moviesMovies & TV1.54×
13Lee Jong-sukMovies & TV1.54×
14ColourPopBeauty & Wellness1.54×
15Reitsport SchockemöhleSports1.53×
16Super JuniorMusic & Radio1.53×
17Gerard DarelFashion & Accessoires1.53×
18Girl's DayMusic & Radio1.51×
19BabymetalMusic & Radio1.51×
20CONCACAF Gold CupSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family and relationships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family and relationships audience · What stands out
TraitClusterDeviationScore
IndividualismJOY0.96×
Pet OwnershipJOY0.90×
DIY MentalityTHRILL0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family and relationships audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.68×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family and relationships have in Germany?

Family and relationships has an estimated audience of 27,013,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Family and relationships fans?

57.3% of Family and relationships fans are female, 42.7% are male, with an average age of 36.8 years.

03

Which brands do Family and relationships fans like most?

Family and relationships fans show strongest brand affinity for Gina Tricot (1.62×), Krämer Pferdesport (1.58×), and ONEUS (1.65×) over the country average.

04

Where do Family and relationships fans live in Germany?

Family and relationships fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~3.5M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Family and relationships fans also like?

Beyond Family and relationships itself, the audience over-indexes on Krämer Pferdesport (1.58×), ONEUS (1.65×), Lala Berlin (1.6×), and Girl's Day (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →