Lala Berlin Audience in Germany
Lala Berlin has an estimated audience of 439,901 people in Germany. 82.5% are female, 17.5% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Horse & Rider, Horse training, Pony, Equine nutrition, Gina Tricot.
The average Lala Berlin fan in Germany is 34.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Horse & Rider, Horse training, Pony, with strongest over-indexing on Horse & Rider (5.72× the country average). Demographically, the Lala Berlin audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Lala Berlin fans
| Metric | Value |
|---|---|
| Female | 82.5% |
| Male | 17.5% |
| Average age | 34.4 |
| Estimated audience size | 439,901 |
Audience persona
The typical Lala Berlin fan in Germany is more female, around 34.4 years old, with strong Design Affinity tendencies and a notable affinity for Horse & Rider.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,471 | 1× |
| Bayern | 64,594 | 0.91× |
| Berlin | 60,958 | 3.1× |
| Baden-Württemberg | 42,159 | 0.7× |
| Niedersachsen | 34,293 | 0.8× |
| Hessen | 30,315 | 0.9× |
| Hamburg | 26,213 | 2.64× |
| Schleswig-Holstein | 17,172 | 1.09× |
| Brandenburg | 13,122 | 0.96× |
| Rheinland-Pfalz | 13,057 | 0.59× |
| Sachsen | 10,371 | 0.48× |
| Mecklenburg-Vorpommern | 4,570 | 0.54× |
| Sachsen-Anhalt | 4,541 | 0.4× |
| Thüringen | 4,426 | 0.39× |
| Bremen | 3,688 | 0.98× |
| Saarland | 2,696 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Horse & Rider | 5.72× | Pets & Animals |
| Horse training | 5.34× | Pets & Animals |
| Pony | 6.1× | Pets & Animals |
| Equine nutrition | 5.46× | Pets & Animals |
| Gina Tricot | 7.74× | Fashion & Accessoires |
| Horse breeding | 4.29× | Pets & Animals |
| Florian Silbereisen | 3.93× | Music & Radio |
| Borussia Dortmund | 1.54× | Sports |
| Helene Fischer | 2.98× | Music & Radio |
| Tom Tailor | 5.73× | Fashion & Accessoires |
| Horse tack | 6.43× | Sports |
| Tyrol (state) | 3.33× | Travel & Leisure |
| Babywalz | 6.03× | Kids & Family |
| Advent calendar | 5.86× | Kids & Family |
| S.Oliver | 4.91× | Fashion & Accessoires |
| Immobilien | 3.53× | Business & Career |
| Saddle | 4.97× | Sports |
| Home Interiors | 3.56× | Home & Garden |
| Harry Potter | 1.54× | Movies & TV |
| Spiegel Online | 1.85× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.16 |
| Sustainability | BALANCE | 3.15 |
| Quality Awareness | PREMIUM | 3 |
| Creativity | OPEN | 2.67 |
| DIY Mentality | THRILL | 1.82 |
| Healthy Lifestyle | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.0% |
| Chile | 6.2% |
| Austria | 5.6% |
See Lala Berlin audiences in other countries
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Lala Berlin have in Germany?
Lala Berlin has an estimated audience of 439,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lala Berlin fans?
82.5% of Lala Berlin fans are female, 17.5% are male, with an average age of 34.4 years.
Which brands do Lala Berlin fans like most?
Lala Berlin fans show strongest brand affinity for Horse & Rider (5.72×), Horse training (5.34×), and Pony (6.1×) over the country average.
Where do Lala Berlin fans live in Germany?
Lala Berlin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,471), Bayern (reach 64,594), and Berlin (reach 60,958). These three regions account for the largest share of the active audience.
What other brands do Lala Berlin fans also like?
Beyond Lala Berlin itself, the audience over-indexes on Horse training (5.34×), Pony (6.1×), Equine nutrition (5.46×), and Gina Tricot (7.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lala Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.