Equine nutrition Audience in Germany
Equine nutrition has an estimated audience of 5,288,812 people in Germany. 68.5% are female, 31.5% are male, average age 36.5. Top regions: Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities: Progressive rock, Goes, Artistic inspiration, Collectable, Combat sport.
The average Equine nutrition fan in Germany is 36.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen. Top brand affinities include Progressive rock, Goes, Artistic inspiration, with strongest over-indexing on Progressive rock (4.33× the country average). Demographically, the Equine nutrition audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Equine nutrition fans
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 36.5 |
| Estimated audience size | 5,288,812 |
Audience persona
The typical Equine nutrition fan in Germany is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 992,589 | 1.17× |
| Nordrhein-Westfalen | 986,355 | 0.85× |
| Niedersachsen | 654,039 | 1.27× |
| Baden-Württemberg | 648,714 | 0.9× |
| Hessen | 341,903 | 0.85× |
| Schleswig-Holstein | 296,792 | 1.56× |
| Rheinland-Pfalz | 283,853 | 1.07× |
| Sachsen | 241,434 | 0.93× |
| Brandenburg | 219,681 | 1.34× |
| Berlin | 127,268 | 0.54× |
| Sachsen-Anhalt | 126,439 | 0.92× |
| Thüringen | 117,729 | 0.87× |
| Mecklenburg-Vorpommern | 111,204 | 1.1× |
| Hamburg | 99,450 | 0.83× |
| Saarland | 80,630 | 1.24× |
| Bremen | 24,704 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.33× | Music & Radio |
| Goes | 1.57× | Travel & Leisure |
| Artistic inspiration | 1.64× | Arts & Culture |
| Collectable | 1.78× | Kids & Family |
| Combat sport | 1.53× | Sports |
| Kingdom of Judah | 7.63× | Politics & Society |
| Figure painting (hobby) | 3.24× | Arts & Culture |
| Icon (magazine) | 1.81× | Arts & Culture |
| Hatten | 3.76× | Travel & Leisure |
| Information sensitivity | 3.36× | Technology & Electronics |
| Ireen Sheer | 1.72× | Music & Radio |
| Ipekyol | 2.29× | Shopping |
| Headhunters (film) | 2.52× | Movies & TV |
| Mount Kilimanjaro | 5.11× | Travel & Leisure |
| Homesteading | 3.14× | Home & Garden |
| Tigran Hamasyan | 8.4× | Music & Radio |
| Janitor | 2.76× | Home & Garden |
| Google Home | 2.44× | Technology & Electronics |
| Henley shirt | 2.06× | Fashion & Accessoires |
| Rhodiola | 3.7× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.4 |
| Career Orientation | POWER | 1.38 |
| Sports Activity | POWER | 1.3 |
| Sustainability | BALANCE | 1.07 |
| Individualism | JOY | 1.05 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Germany | 20.0% |
| United Kingdom | 7.0% |
See Equine nutrition audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Equine nutrition have in Germany?
Equine nutrition has an estimated audience of 5,288,812 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Equine nutrition fans?
68.5% of Equine nutrition fans are female, 31.5% are male, with an average age of 36.5 years.
Which brands do Equine nutrition fans like most?
Equine nutrition fans show strongest brand affinity for Progressive rock (4.33×), Goes (1.57×), and Artistic inspiration (1.64×) over the country average.
Where do Equine nutrition fans live in Germany?
Equine nutrition fans in Germany are most concentrated in Bayern (reach 992,589), Nordrhein-Westfalen (reach 986,355), and Niedersachsen (reach 654,039). These three regions account for the largest share of the active audience.
What other brands do Equine nutrition fans also like?
Beyond Equine nutrition itself, the audience over-indexes on Goes (1.57×), Artistic inspiration (1.64×), Collectable (1.78×), and Combat sport (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equine nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.