Rascasse Audience Intelligence

Equine nutrition Audience in Germany

A data profile of the people who buy, follow and care about Equine nutrition in Germany — modelled from more than twelve digital signal sources. Equine nutrition has an estimated audience of 5,288,812 people in Germany.

#606among Topic in Germany#40in Pets & Animals

The average Equine nutrition fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Borg, Maite Kelly, Isabel Marant, with strongest over-indexing on Andy Borg (8.34× the country average).

Demographically, the Equine nutrition audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Equine nutrition fan in Germany is more female, around 36.5 years old, with strong Pet Ownership tendencies and a notable affinity for Andy Borg.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equine nutrition profile in Germany.

Audience size
5.3M
in Germany
Gender
68.5%♀
31.5% male
Age
36.5
average years
Country rank
#971
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equine nutrition fans

68.5% are female, 31.5% are male, average age 36.5.

Fig. 02

Gender split

68.5%
Female
31.5%
Male
Demographic split for Equine nutrition audience in Germany
MetricValue
Female68.5%
Male31.5%
Average age36.5
Estimated audience size5,288,812
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Equine nutrition audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Equine nutrition audience comes from Germany.

Worldwide audience distribution share by country for Equine nutrition
CountryShare
United States22.0%
Germany20.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equine nutrition audience in Germany is strongest.

Fig. 05

Top regions by affinity

Equine nutrition fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~300K1.52×
02Brandenburg~200K1.31×
03Niedersachsen~600K1.25×
04Saarland~80K1.20×
05Mecklenburg-Vorpommern~100K1.16×
06Bayern~1M1.12×
07Rheinland-Pfalz~300K1.04×
08Sachsen-Anhalt~100K0.96×
09Thüringen~100K0.94×
10Sachsen~200K0.93×
11Baden-Württemberg~600K0.89×
12Hessen~300K0.86×
13Nordrhein-Westfalen~1M0.83×
14Hamburg~100K0.83×
15Bremen~40K0.79×
16Berlin~100K0.57×
Fig. 06

Affinity by region

Affinity by region — Equine nutrition, Germany
0.57×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equine nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equine nutrition audience
#·InterestCategoryAffinity×
01Krämer PferdesportSports11.07×
02OsteopathyHealth11.06×
03Maite KellyMusic & Radio8.56×
04Andy BorgMusic & Radio8.34×
05Isabel MarantFashion & Accessoires7.79×
06FendtCars & Mobility7.13×
07Arabian horsePets & Animals6.46×
08Horseback ridingSports6.34×
09Olympic GamesSports5.79×
10Hape KerkelingMovies & TV4.97×
11FressnapfShopping4.40×
12Pet sittingPets & Animals4.08×
13Veterinary medicineBusiness & Career3.48×
14CHIO AachenSports3.23×
15ZaraShopping3.02×
16HugendubelShopping2.80×
17Pet foodPets & Animals2.43×
18Lieferando.deFood & Beverages1.96×
19DogsPets & Animals1.95×
20Harry PotterMovies & TV1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equine nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equine nutrition audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.37×
Career OrientationPOWER1.77×
MindfulnessBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equine nutrition audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.83×
Early Adopter MentalityPOWER0.84×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equine nutrition have in Germany?

Equine nutrition has an estimated audience of 5,288,812 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Equine nutrition fans?

68.5% of Equine nutrition fans are female, 31.5% are male, with an average age of 36.5 years.

03

Which brands do Equine nutrition fans like most?

Equine nutrition fans show strongest brand affinity for Andy Borg (8.34×), Maite Kelly (8.56×), and Isabel Marant (7.79×) over the country average.

04

Where do Equine nutrition fans live in Germany?

Equine nutrition fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Equine nutrition fans also like?

Beyond Equine nutrition itself, the audience over-indexes on Maite Kelly (8.56×), Isabel Marant (7.79×), Arabian horse (6.46×), and Fressnapf (4.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Equine nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Equine nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →