Rascasse Audience Intelligence

Equine nutrition Audience in United States

A data profile of the people who buy, follow and care about Equine nutrition in United States — modelled from more than twelve digital signal sources. Equine nutrition has an estimated audience of 5,822,655 people in United States.

#3414among Topic in United States#138in Pets & Animals

The average Equine nutrition fan in United States is 40.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arabian horse, Veterinary medicine, Wrangler (jeans), with strongest over-indexing on Arabian horse (13.62× the country average).

Demographically, the Equine nutrition audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equine nutrition fan in United States is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Arabian horse.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equine nutrition profile in United States.

Audience size
5.8M
in United States
Gender
57.8%♀
42.2% male
Age
40.2
average years
Country rank
#5844
Topic in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equine nutrition fans

57.8% are female, 42.2% are male, average age 40.2.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Equine nutrition audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.2
Estimated audience size5,822,655
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Equine nutrition audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Equine nutrition audience comes from United States.

Worldwide audience distribution share by country for Equine nutrition
CountryShare
United States22.0%
Germany20.0%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equine nutrition audience in United States is strongest.

Fig. 05

Top regions by affinity

Equine nutrition fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K1.38×
02South Dakota~20K1.29×
03Vermont~10K1.28×
04Alaska~20K1.21×
05North Dakota~10K1.21×
06Washington, District of Columbia~20K1.17×
07Idaho~30K1.12×
08New Hampshire~30K1.12×
09Delaware~20K1.12×
10Maine~20K1.10×
11Rhode Island~20K1.08×
12West Virginia~30K1.06×
13Nebraska~30K1.04×
14Hawaii~30K1.04×
15Kentucky~80K1.03×
16New Mexico~30K1.02×
17Arkansas~50K1.01×
18Mississippi~50K0.99×
19Oklahoma~60K0.98×
20Kansas~40K0.97×
21Iowa~50K0.96×
22Utah~50K0.95×
23Louisiana~70K0.94×
24Wisconsin~80K0.93×
25South Carolina~80K0.92×
26Oregon~60K0.92×
27Connecticut~50K0.91×
28Nevada~50K0.91×
29Missouri~80K0.90×
30Colorado~80K0.90×
31Alabama~70K0.90×
32Tennessee~100K0.89×
33Minnesota~70K0.89×
34Washington~100K0.88×
35Indiana~90K0.86×
36Maryland~80K0.85×
37Virginia~100K0.84×
38Arizona~100K0.84×
39Massachusetts~100K0.83×
40Ohio~100K0.82×
41North Carolina~100K0.82×
42Michigan~100K0.81×
43New Jersey~100K0.81×
44Georgia~100K0.80×
45Pennsylvania~200K0.78×
46Illinois~100K0.77×
47Texas~400K0.70×
48Florida~300K0.68×
49New York~200K0.67×
50California~400K0.58×
Fig. 06

Affinity by region

Affinity by region — Equine nutrition, United States
0.58×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equine nutrition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equine nutrition audience
#·InterestCategoryAffinity×
01Arabian horsePets & Animals13.62×
02HusqvarnaHome & Garden11.43×
03Show jumpingSports9.00×
04Horse showPets & Animals8.41×
05Wrangler (jeans)Fashion & Accessoires8.38×
06Horse racingSports5.89×
07Horseback ridingSports5.05×
08MongoliaTravel & Leisure4.87×
09Boot BarnFashion & Accessoires4.86×
10Largemouth bassFood & Beverages4.09×
11Veterinary medicineBusiness & Career3.56×
12KayakTravel & Leisure3.30×
13Diaper bagKids & Family3.27×
14Hardware storeHome & Garden3.26×
15Fly fishingSports3.06×
16Charitable organizationPolitics & Society2.40×
17Planet FitnessSports2.38×
18MenardsHome & Garden2.15×
19Nonprofit organizationPolitics & Society2.01×
20LivestockPets & Animals1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equine nutrition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equine nutrition audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.18×
PatriotismCONSERVATISM2.13×
Community OrientationOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equine nutrition audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
Early Adopter MentalityPOWER0.69×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equine nutrition have in United States?

Equine nutrition has an estimated audience of 5,822,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equine nutrition fans?

57.8% of Equine nutrition fans are female, 42.2% are male, with an average age of 40.2 years.

03

Which brands do Equine nutrition fans like most?

Equine nutrition fans show strongest brand affinity for Arabian horse (13.62×), Veterinary medicine (3.56×), and Wrangler (jeans) (8.38×) over the country average.

04

Where do Equine nutrition fans live in United States?

Equine nutrition fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Equine nutrition fans also like?

Beyond Equine nutrition itself, the audience over-indexes on Veterinary medicine (3.56×), Wrangler (jeans) (8.38×), Planet Fitness (2.38×), and Hardware store (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Equine nutrition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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