Equine nutrition Audience in United States

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Equine nutrition has an estimated audience of 5,822,655 people in United States. 57.8% are female, 42.2% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Governor of Michigan, Hibachi, UK garage, Vocal harmony.

The average Equine nutrition fan in United States is 40.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Governor of Michigan, Hibachi, with strongest over-indexing on Historic site (10.77× the country average). Demographically, the Equine nutrition audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Equine nutrition fans

Demographic split for Equine nutrition audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.2
Estimated audience size5,822,655

Audience persona

The typical Equine nutrition fan in United States is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Equine nutrition in United States
RegionReachAffinity
Texas335,8350.67×
California261,5080.41×
Florida191,1090.48×
New York127,8800.39×
North Carolina126,8550.72×
Pennsylvania117,9140.6×
Ohio117,7750.66×
Georgia106,6330.59×
Virginia101,5140.72×
Washington97,0080.83×
Tennessee93,2230.8×
Kentucky88,1321.21×
Michigan87,4000.57×
Colorado74,8340.82×
Wisconsin74,2130.85×
Missouri73,9000.79×
South Carolina73,5700.84×
Oklahoma68,4811.06×
Illinois66,7390.34×
Indiana62,4320.59×
Louisiana61,9960.83×
Minnesota56,8340.68×
Oregon55,3480.83×
Massachusetts52,5010.46×
New Jersey52,3180.35×
Arkansas51,1721.07×
Maryland48,5600.49×
Mississippi48,5061.01×
Utah45,1930.87×
Idaho43,9121.5×
Montana41,3672.56×
Kansas39,2990.86×
Alabama37,6360.46×
West Virginia37,5411.38×
Iowa37,3080.78×
Arizona34,7130.29×
Nevada34,0380.6×
Nebraska32,3091.11×
Connecticut32,2600.55×
New Mexico32,1401.1×
New Hampshire30,9321.35×
Alaska29,9702.41×
Hawaii29,1431.16×
South Dakota27,9372.08×
Maine27,8611.34×
Wyoming26,3193.05×
North Dakota25,1092.1×
Rhode Island23,8951.29×
Vermont23,5022.3×
Delaware21,3991.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equine nutrition audience
BrandAffinityCategory
Historic site10.77×Arts & Culture
Governor of Michigan15.89×Politics & Society
Hibachi16.23×Food & Beverages
UK garage10.2×Music & Radio
Vocal harmony8.3×Music & Radio
Google Home10.22×Technology & Electronics
Goop8.44×Internet & Social Media
Fairy godmother11.29×Literature
Grinch5.17×Movies & TV
Cherish (group)13.74×Music & Radio
Product design2.37×Business & Career
headspace10.97×Health
Mathcore9.26×Music & Radio
Grace Slick10.05×Music & Radio
Wok7.51×Food & Beverages
JDSU3.5×Business & Career
Hipster10.85×Politics & Society
El Paso County, Colorado13.23×Travel & Leisure
TV Fanatic9.79×Movies & TV
Urban Outfitters1.69×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equine nutrition audience
TraitClusterScore
DIY MentalityTHRILL1.62
Pet OwnershipJOY1.53
PatriotismCONSERVATISM1.36
Community OrientationOPEN1.23
Urban LifestyleOPEN1.14
TraditionCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Equine nutrition
CountryShare
United States22.0%
Germany20.0%
United Kingdom7.0%

See Equine nutrition audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Equine nutrition have in United States?

Equine nutrition has an estimated audience of 5,822,655 people in United States, concentrated in Texas and California.

What is the gender split and age of Equine nutrition fans?

57.8% of Equine nutrition fans are female, 42.2% are male, with an average age of 40.2 years.

Which brands do Equine nutrition fans like most?

Equine nutrition fans show strongest brand affinity for Historic site (10.77×), Governor of Michigan (15.89×), and Hibachi (16.23×) over the country average.

Where do Equine nutrition fans live in United States?

Equine nutrition fans in United States are most concentrated in Texas (reach 335,835), California (reach 261,508), and Florida (reach 191,109). These three regions account for the largest share of the active audience.

What other brands do Equine nutrition fans also like?

Beyond Equine nutrition itself, the audience over-indexes on Governor of Michigan (15.89×), Hibachi (16.23×), UK garage (10.2×), and Vocal harmony (8.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equine nutrition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.