Horseback riding Audience in United States

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Horseback riding has an estimated audience of 12,943,003 people in United States. 50.0% are female, 50.0% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Horse & Rider, Horse training, Duck hunting, Turkey hunting, Western riding.

The average Horseback riding fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horse & Rider, Horse training, Duck hunting, with strongest over-indexing on Horse & Rider (11.13× the country average). Demographically, the Horseback riding audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Horseback riding fans

Demographic split for Horseback riding audience in United States
MetricValue
Female50.0%
Male50.0%
Average age41.1
Estimated audience size12,943,003

Audience persona

The typical Horseback riding fan in United States is balanced, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Horse & Rider.

Top regions in United States

Top regions ranked by reach for Horseback riding in United States
RegionReachAffinity
California1,704,9671.2×
Texas1,197,1941.08×
Florida1,063,9871.21×
New York747,6061.03×
Pennsylvania419,5230.96×
North Carolina416,1361.07×
Illinois412,7760.96×
Georgia389,7500.98×
Michigan376,6391.11×
Tennessee359,4671.38×
Arizona358,7171.36×
Virginia342,9471.09×
Ohio340,8000.85×
Washington326,4771.26×
Colorado304,0261.49×
New Jersey295,3180.9×
Massachusetts221,9110.87×
Indiana214,4100.91×
Maryland206,9620.93×
Minnesota197,3831.06×
Wisconsin191,6060.98×
South Carolina176,0470.9×
Missouri169,1390.81×
Utah153,0441.32×
Oregon149,2981.01×
Kentucky146,4860.9×
Hawaii132,5082.38×
Oklahoma118,2950.82×
Louisiana111,9730.67×
Alabama107,1060.59×
Connecticut100,3440.77×
Nevada96,4080.77×
Arkansas89,8130.84×
Kansas71,0870.7×
Montana71,0621.98×
Idaho70,2131.08×
Iowa65,7100.62×
New Mexico62,7200.97×
Mississippi60,6170.57×
Nebraska43,1670.67×
West Virginia43,0380.71×
New Hampshire41,4410.81×
Wyoming38,3652×
Maine38,0460.82×
Washington, District of Columbia36,2940.93×
Rhode Island29,9450.73×
Vermont25,6891.13×
Delaware24,9530.7×
Alaska22,6530.82×
South Dakota22,5350.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horseback riding audience
BrandAffinityCategory
Horse & Rider11.13×Pets & Animals
Horse training7.59×Pets & Animals
Duck hunting5.09×Sports
Turkey hunting3.94×Sports
Western riding6.27×Sports
Hair Extensions3.57×Beauty & Wellness
Waterfowl5.01×Pets & Animals
Horse care9.92×Pets & Animals
Sabrina Carpenter3.72×Music & Radio
Trophy hunting3.32×Sports
Love Island5.48×Movies & TV
Equine therapy7.48×Health
Golf equipment3.09×Sports
Golf ball3.22×Sports
Yahoo!ショッピング2.32×
Bass fishing3.48×Sports
Gothic fashion4.62×Fashion & Accessoires
Show jumping9.17×Sports
Pomeranian (dog)3.26×Pets & Animals
MLB.com3.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horseback riding audience
TraitClusterScore
SustainabilityBALANCE1.36
Sports ActivityPOWER1.34
ExtroversionTHRILL1.21
DIY MentalityTHRILL1.2
Pet OwnershipJOY1.14
Healthy LifestyleBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Horseback riding
CountryShare
United States21.7%
Japan6.8%
United Kingdom5.3%

See Horseback riding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Horseback riding have in United States?

Horseback riding has an estimated audience of 12,943,003 people in United States, concentrated in California and Texas.

What is the gender split and age of Horseback riding fans?

50.0% of Horseback riding fans are female, 50.0% are male, with an average age of 41.1 years.

Which brands do Horseback riding fans like most?

Horseback riding fans show strongest brand affinity for Horse & Rider (11.13×), Horse training (7.59×), and Duck hunting (5.09×) over the country average.

Where do Horseback riding fans live in United States?

Horseback riding fans in United States are most concentrated in California (reach 1,704,967), Texas (reach 1,197,194), and Florida (reach 1,063,987). These three regions account for the largest share of the active audience.

What other brands do Horseback riding fans also like?

Beyond Horseback riding itself, the audience over-indexes on Horse training (7.59×), Duck hunting (5.09×), Turkey hunting (3.94×), and Western riding (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horseback riding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.