Arabian horse Audience in United States

Arabian horse logo

Arabian horse has an estimated audience of 3,868,477 people in United States. 56.3% are female, 43.7% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!ショッピング, Saddle, Equine nutrition, Horse breeding, Horse & Rider.

The average Arabian horse fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!ショッピング, Saddle, Equine nutrition, with strongest over-indexing on Yahoo!ショッピング (5.28× the country average). Demographically, the Arabian horse audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Arabian horse fans

Demographic split for Arabian horse audience in United States
MetricValue
Female56.3%
Male43.7%
Average age42.9
Estimated audience size3,868,477

Audience persona

The typical Arabian horse fan in United States is more female, around 42.9 years old, with strong Pet Ownership tendencies and a notable affinity for Yahoo!ショッピング.

Top regions in United States

Top regions ranked by reach for Arabian horse in United States
RegionReachAffinity
California416,8280.98×
Texas393,1401.18×
Florida223,9660.86×
New York146,7650.68×
North Carolina113,6230.98×
Ohio107,9100.91×
Illinois105,4450.82×
Georgia104,6180.88×
Arizona101,0791.28×
Michigan100,7691×
Washington96,3171.24×
Pennsylvania96,1030.74×
Tennessee87,9441.13×
Virginia80,9650.86×
Colorado68,3741.12×
Indiana68,0580.96×
Missouri66,2121.06×
Oklahoma62,3711.45×
Kentucky58,7241.21×
New Jersey56,2550.57×
Alabama55,9471.04×
Louisiana54,9341.1×
Massachusetts54,1840.71×
Minnesota52,4650.95×
Oregon51,5691.16×
Wisconsin50,9670.88×
South Carolina49,9010.86×
Utah48,8071.41×
Maryland44,6100.67×
Arkansas39,9951.25×
Kansas34,9991.15×
Mississippi34,0691.07×
Iowa33,2261.04×
Nevada32,0110.86×
Connecticut28,7730.74×
Idaho28,2401.46×
New Mexico23,4701.21×
West Virginia20,4811.14×
Nebraska18,1000.93×
Montana15,6811.46×
New Hampshire13,5650.89×
Maine12,6470.91×
Hawaii11,7660.71×
South Dakota10,8771.22×
Alaska9,3001.12×
North Dakota8,8181.11×
Wyoming7,9451.39×
Washington, District of Columbia7,1490.61×
Rhode Island6,8380.56×
Delaware6,7990.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arabian horse audience
BrandAffinityCategory
Yahoo!ショッピング5.28×
Saddle15.92×Sports
Equine nutrition13.62×Pets & Animals
Horse breeding9.24×Pets & Animals
Horse & Rider10.22×Pets & Animals
Classical dressage21.61×Sports
Pony9.56×Pets & Animals
Horse tack14.4×Sports
Equine therapy11.72×Health
Barrel racing9.26×Cars & Mobility
Horse breed15.38×Pets & Animals
Thoroughbred14.86×Movies & TV
Boot Barn6.9×Fashion & Accessoires
Wild horse6.74×Pets & Animals
Show jumping12.32×Sports
Horses2.53×Pets & Animals
Reining13.28×Sports
Natural horsemanship9.86×Sports
Rodeo4.01×Sports
Pferd23.07×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arabian horse audience
TraitClusterScore
Pet OwnershipJOY1.26
PatriotismCONSERVATISM1.24
DIY MentalityTHRILL1.19
CreativityOPEN1.14
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Arabian horse
CountryShare
United States21.5%
Germany17.4%
Sweden6.1%

See Arabian horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Arabian horse have in United States?

Arabian horse has an estimated audience of 3,868,477 people in United States, concentrated in California and Texas.

What is the gender split and age of Arabian horse fans?

56.3% of Arabian horse fans are female, 43.7% are male, with an average age of 42.9 years.

Which brands do Arabian horse fans like most?

Arabian horse fans show strongest brand affinity for Yahoo!ショッピング (5.28×), Saddle (15.92×), and Equine nutrition (13.62×) over the country average.

Where do Arabian horse fans live in United States?

Arabian horse fans in United States are most concentrated in California (reach 416,828), Texas (reach 393,140), and Florida (reach 223,966). These three regions account for the largest share of the active audience.

What other brands do Arabian horse fans also like?

Beyond Arabian horse itself, the audience over-indexes on Saddle (15.92×), Equine nutrition (13.62×), Horse breeding (9.24×), and Horse & Rider (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arabian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.