Rascasse Audience Intelligence

Horse breed Audience in United States

A data profile of the people who buy, follow and care about Horse breed in United States — modelled from more than twelve digital signal sources. Horse breed has an estimated audience of 2,172,944 people in United States.

#6054among Topic in United States#248in Pets & Animals

The average Horse breed fan in United States is 43.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mongolia, Appaloosa, Arabian horse, with strongest over-indexing on Mongolia (14.56× the country average).

Demographically, the Horse breed audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horse breed fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Mongolia.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse breed profile in United States.

Audience size
2.2M
in United States
Gender
56.5%♀
43.5% male
Age
43.8
average years
Country rank
#13343
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse breed fans

56.5% are female, 43.5% are male, average age 43.8.

Fig. 02

Gender split

56.5%
Female
43.5%
Male
Demographic split for Horse breed audience in United States
MetricValue
Female56.5%
Male43.5%
Average age43.8
Estimated audience size2,172,944
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Horse breed audience in United States
Age bracketShare%
16-1916%
20-2913%
30-3915%
40-4921%
50+35%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Horse breed audience comes from United States.

Worldwide audience distribution share by country for Horse breed
CountryShare
United States31.8%
United Kingdom8.6%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse breed audience in United States is strongest.

Fig. 05

Top regions by affinity

Horse breed fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K1.69×
02Wyoming~5K1.59×
03Idaho~20K1.48×
04South Dakota~7K1.46×
05Arkansas~30K1.43×
06West Virginia~10K1.42×
07North Dakota~6K1.42×
08Oklahoma~30K1.41×
09Kentucky~40K1.34×
10Utah~20K1.28×
11Kansas~20K1.23×
12Iowa~20K1.22×
13Mississippi~20K1.21×
14Alaska~6K1.21×
15New Mexico~10K1.13×
16Missouri~40K1.11×
17Nebraska~10K1.11×
18Tennessee~50K1.08×
19Indiana~40K1.08×
20Louisiana~30K1.08×
21Vermont~4K1.08×
22Oregon~30K1.06×
23Ohio~70K1.04×
24Alabama~30K1.03×
25Texas~200K1.01×
26Wisconsin~30K0.99×
27Washington~40K0.98×
28Maine~8K0.97×
29Minnesota~30K0.96×
30Colorado~30K0.92×
31South Carolina~30K0.89×
32New Hampshire~8K0.89×
33Michigan~50K0.88×
34North Carolina~60K0.87×
35Georgia~60K0.86×
36Arizona~40K0.82×
37Pennsylvania~60K0.81×
38Virginia~40K0.76×
39Hawaii~7K0.76×
40Delaware~4K0.73×
41Nevada~10K0.71×
42Illinois~50K0.69×
43California~200K0.68×
44Florida~100K0.66×
45Rhode Island~4K0.64×
46Maryland~20K0.61×
47Connecticut~10K0.60×
48Massachusetts~20K0.55×
49New York~60K0.53×
50New Jersey~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Horse breed, United States
0.46×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse breed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse breed audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals38.16×
02Arabian horsePets & Animals15.38×
03MongoliaTravel & Leisure14.56×
04AriatFashion & Accessoires10.39×
05Horse showPets & Animals8.02×
06Wrangler (jeans)Fashion & Accessoires7.56×
07Kentucky DerbySports7.38×
08Horse racingSports5.64×
09Tractor Supply CompanyShopping4.53×
10Teyana TaylorMovies & TV4.36×
11Sam ElliottMovies & TV4.20×
12Horseback ridingSports3.51×
13Veterinary medicineBusiness & Career3.33×
14San Antonio SpursSports2.91×
15LivestockPets & Animals2.88×
16GeneticsKids & Family2.06×
17Nonprofit organizationPolitics & Society1.81×
18MeatFood & Beverages1.67×
19Planet FitnessSports1.61×
20Hobby LobbyHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse breed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse breed audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.45×
Community OrientationOPEN1.64×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse breed audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.77×
Early Adopter MentalityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse breed have in United States?

Horse breed has an estimated audience of 2,172,944 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Horse breed fans?

56.5% of Horse breed fans are female, 43.5% are male, with an average age of 43.8 years.

03

Which brands do Horse breed fans like most?

Horse breed fans show strongest brand affinity for Mongolia (14.56×), Appaloosa (38.16×), and Arabian horse (15.38×) over the country average.

04

Where do Horse breed fans live in United States?

Horse breed fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Horse breed fans also like?

Beyond Horse breed itself, the audience over-indexes on Appaloosa (38.16×), Arabian horse (15.38×), Ariat (10.39×), and Livestock (2.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horse breed audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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