Horse breed Audience in United States

Horse breed has an estimated audience of 2,172,944 people in United States. 56.5% are female, 43.5% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, AccuWeather, PSV Eindhoven.

The average Horse breed fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (11.13× the country average). Demographically, the Horse breed audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Horse breed fans

Demographic split for Horse breed audience in United States
MetricValue
Female56.5%
Male43.5%
Average age43.8
Estimated audience size2,172,944

Audience persona

The typical Horse breed fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Horse breed in United States
RegionReachAffinity
Texas183,5460.98×
California164,5140.69×
Florida99,6400.68×
New York69,2890.57×
North Carolina60,2860.92×
Ohio60,0410.9×
Pennsylvania58,8870.8×
Georgia55,1020.82×
Illinois53,4650.74×
Michigan51,3730.9×
Tennessee48,7431.12×
Washington45,3821.04×
Indiana43,9371.11×
Virginia40,9400.77×
Missouri38,9191.11×
Oklahoma36,2541.5×
Arizona36,1980.82×
Kentucky35,4991.3×
Colorado34,0480.99×
Minnesota31,1251×
Alabama30,5821.01×
Wisconsin30,5120.93×
Louisiana30,2941.08×
South Carolina30,1360.92×
Oregon27,6201.11×
Utah25,6801.32×
Arkansas24,9951.4×
New Jersey24,9200.45×
Massachusetts24,5050.57×
Maryland22,9330.61×
Iowa22,5281.26×
Mississippi21,4611.2×
Kansas20,7571.21×
Idaho16,6561.53×
West Virginia15,1951.5×
Nevada14,8470.71×
New Mexico13,2891.22×
Connecticut12,6150.58×
Nebraska11,6041.06×
Montana10,7211.78×
Maine7,8631.01×
New Hampshire7,6460.89×
South Dakota7,4941.49×
Hawaii6,3690.68×
North Dakota5,7941.3×
Wyoming5,2541.63×
Alaska5,0061.08×
Vermont4,2891.12×
Delaware3,5540.59×
Rhode Island3,5300.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horse breed audience
BrandAffinityCategory
Capital One11.13×Business & Career
Google Maps8.77×Internet & Social Media
CarGurus12.44×Cars & Mobility
AccuWeather13.64×Home & Garden
PSV Eindhoven62.74×Sports
Diane Keaton10.04×Movies & TV
Circle K11.12×Shopping
Matthew McConaughey13.61×Movies & TV
Indeed.com5.94×Business & Career
Billy Bob Thornton12.41×Movies & TV
Clint Eastwood12.68×Movies & TV
Google News7.96×News
Bruce Willis9.53×Movies & TV
Kendra Scott13.19×Fashion & Accessoires
Catherine Zeta-Jones13.73×Movies & TV
Aaron Rodgers7.7×Sports
John Wayne18.6×Movies & TV
DeviantArt8.21×Internet & Social Media
Beetlejuice5.56×Movies & TV
Carousel21.65×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horse breed audience
TraitClusterScore
PatriotismCONSERVATISM1.4
ExtroversionTHRILL1.35
Community OrientationOPEN1.25
Pet OwnershipJOY1.19
Family OrientationCONSERVATISM1.1
TraditionCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Horse breed
CountryShare
United States31.8%
United Kingdom8.6%
Australia6.5%

See Horse breed audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Horse breed have in United States?

Horse breed has an estimated audience of 2,172,944 people in United States, concentrated in Texas and California.

What is the gender split and age of Horse breed fans?

56.5% of Horse breed fans are female, 43.5% are male, with an average age of 43.8 years.

Which brands do Horse breed fans like most?

Horse breed fans show strongest brand affinity for Capital One (11.13×), Google Maps (8.77×), and CarGurus (12.44×) over the country average.

Where do Horse breed fans live in United States?

Horse breed fans in United States are most concentrated in Texas (reach 183,546), California (reach 164,514), and Florida (reach 99,640). These three regions account for the largest share of the active audience.

What other brands do Horse breed fans also like?

Beyond Horse breed itself, the audience over-indexes on Google Maps (8.77×), CarGurus (12.44×), AccuWeather (13.64×), and PSV Eindhoven (62.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horse breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.