Rascasse Audience Intelligence

Appaloosa Audience in United States

A data profile of the people who buy, follow and care about Appaloosa in United States — modelled from more than twelve digital signal sources. Appaloosa has an estimated audience of 893,322 people in United States.

#9098among Topic in United States#393in Pets & Animals

The average Appaloosa fan in United States is 45.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include IndyCar, American Paint Horse, Cognitive, with strongest over-indexing on IndyCar (54.55× the country average).

Demographically, the Appaloosa audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Spirituality, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Appaloosa fan in United States is more female, around 45.2 years old, with strong Spirituality tendencies and a notable affinity for IndyCar.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Appaloosa profile in United States.

Audience size
893K
in United States
Gender
60.6%♀
39.4% male
Age
45.2
average years
Country rank
#25521
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Appaloosa fans

60.6% are female, 39.4% are male, average age 45.2.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Appaloosa audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.2
Estimated audience size893,322
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Appaloosa audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3915%
40-4922%
50+38%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Appaloosa audience comes from United States.

Worldwide audience distribution share by country for Appaloosa
CountryShare
United States25.3%
Brazil8.1%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Appaloosa audience in United States is strongest.

Fig. 05

Top regions by affinity

Appaloosa fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K2.55×
02Montana~5K1.92×
03Wyoming~2K1.73×
04Oklahoma~10K1.47×
05Utah~10K1.39×
06Arkansas~10K1.31×
07South Dakota~3K1.29×
08North Dakota~2K1.27×
09Oregon~10K1.22×
10Kentucky~10K1.20×
11Kansas~8K1.19×
12Washington~20K1.17×
13New Mexico~5K1.17×
14West Virginia~5K1.16×
15Colorado~20K1.14×
16Missouri~20K1.12×
17Nebraska~5K1.09×
18Alaska~2K1.09×
19Iowa~8K1.04×
20Mississippi~8K1.03×
21Tennessee~20K1.01×
22Indiana~20K0.99×
23Texas~70K0.96×
24Arizona~20K0.96×
25Maine~3K0.96×
26Alabama~10K0.95×
27Louisiana~10K0.95×
28North Carolina~20K0.92×
29Wisconsin~10K0.92×
30New Hampshire~3K0.92×
31South Carolina~10K0.87×
32Minnesota~10K0.86×
33Michigan~20K0.83×
34Ohio~20K0.82×
35Virginia~20K0.81×
36Georgia~20K0.77×
37Pennsylvania~20K0.72×
38Nevada~6K0.71×
39Hawaii~3K0.70×
40Rhode Island~2K0.69×
41Delaware~2K0.69×
42Florida~40K0.68×
43California~60K0.66×
44Illinois~20K0.66×
45Connecticut~6K0.65×
46Maryland~10K0.63×
47Washington, District of Columbia~2K0.62×
48Massachusetts~10K0.59×
49New York~30K0.53×
50New Jersey~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Appaloosa, United States
0.47×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Appaloosa audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Appaloosa audience
#·InterestCategoryAffinity×
01OneTwoTripBusiness & Career401.47×
02Blenheim Horse TrialsPets & Animals171.33×
03John Whitaker (equestrian)Sports92.74×
04Irish Sport HorsePets & Animals92.37×
05Halter (horse show)Topic90.25×
06Friesian horsePets & Animals81.15×
07Team penningSports75.11×
08American Paint HorsePets & Animals72.20×
09Calgary StampedeSports68.83×
108 SecondsMovies & TV67.72×
11IndyCarSports54.55×
12Western saddleTopic53.84×
13CognitiveMusic & Radio47.10×
14Miniature horsePets & Animals43.66×
15Horse breedPets & Animals38.16×
16Equestrian vaultingSports31.73×
17Natural horsemanshipSports23.85×
18Wild horsePets & Animals18.39×
19Western ridingSports15.62×
20MongoliaTravel & Leisure14.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Appaloosa audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Appaloosa audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
DIY MentalityTHRILL1.73×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Appaloosa audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Design AffinityPREMIUM1.07×
SustainabilityBALANCE1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Appaloosa have in United States?

Appaloosa has an estimated audience of 893,322 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Appaloosa fans?

60.6% of Appaloosa fans are female, 39.4% are male, with an average age of 45.2 years.

03

Which brands do Appaloosa fans like most?

Appaloosa fans show strongest brand affinity for IndyCar (54.55×), American Paint Horse (72.2×), and Cognitive (47.1×) over the country average.

04

Where do Appaloosa fans live in United States?

Appaloosa fans in United States are most concentrated in Texas (reach ~70K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Appaloosa fans also like?

Beyond Appaloosa itself, the audience over-indexes on American Paint Horse (72.2×), Cognitive (47.1×), Friesian horse (81.15×), and Wild horse (18.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Appaloosa audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Appaloosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →