Appaloosa Audience in United States

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Appaloosa has an estimated audience of 893,322 people in United States. 60.6% are female, 39.4% are male, average age 45.2. Top regions: Texas, California, Florida. Top brand affinities: IndyCar, American Paint Horse, Friesian horse, Wild horse, Cognitive.

The average Appaloosa fan in United States is 45.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include IndyCar, American Paint Horse, Friesian horse, with strongest over-indexing on IndyCar (54.55× the country average). Demographically, the Appaloosa audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Appaloosa fans

Demographic split for Appaloosa audience in United States
MetricValue
Female60.6%
Male39.4%
Average age45.2
Estimated audience size893,322

Audience persona

The typical Appaloosa fan in United States is more female, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for IndyCar.

Top regions in United States

Top regions ranked by reach for Appaloosa in United States
RegionReachAffinity
Texas76,8211×
California70,5040.72×
Florida45,0420.74×
New York29,5170.59×
North Carolina26,3720.98×
Ohio23,5940.86×
Georgia22,6110.82×
Pennsylvania22,1880.74×
Illinois20,7120.7×
Washington20,5471.15×
Michigan18,8340.81×
Virginia18,7700.86×
Tennessee18,1871.01×
Arizona17,8290.98×
Colorado17,5491.25×
Missouri16,7131.16×
Indiana16,0790.99×
Oklahoma15,3041.54×
Kentucky13,4311.2×
Oregon13,2531.29×
Wisconsin12,4970.93×
South Carolina12,1490.9×
Utah11,8661.48×
Minnesota11,4610.9×
Alabama11,1230.89×
New Jersey11,1180.49×
Massachusetts11,0510.63×
Louisiana11,0250.96×
Maryland10,2360.67×
Idaho10,1622.27×
Arkansas9,1961.25×
Kansas7,9771.13×
Mississippi7,9091.07×
Iowa7,6871.04×
Connecticut6,0150.67×
Nevada5,9110.68×
West Virginia4,8911.18×
New Mexico4,7711.06×
Nebraska4,7331.06×
Montana4,6511.88×
New Hampshire3,4080.97×
Maine2,9370.92×
Hawaii2,4330.63×
South Dakota2,4241.17×
Wyoming2,4101.82×
North Dakota2,2401.22×
Alaska1,9211.01×
Rhode Island1,6560.58×
Washington, District of Columbia1,5930.59×
Vermont1,5881.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Appaloosa audience
BrandAffinityCategory
IndyCar54.55×Sports
American Paint Horse72.2×Pets & Animals
Friesian horse81.15×Pets & Animals
Wild horse18.39×Pets & Animals
Cognitive47.1×Music & Radio
Horse breed38.16×Pets & Animals
Miniature horse43.66×Pets & Animals
Calgary Stampede68.83×Sports
Equestrian vaulting31.73×Sports
Halter (horse show)90.25×
Blenheim Horse Trials171.33×Pets & Animals
8 Seconds67.72×Movies & TV
Western saddle53.84×
Western riding15.62×Sports
Mongolia14.96×Travel & Leisure
Natural horsemanship23.85×Sports
OneTwoTrip401.47×Business & Career
Team penning75.11×Sports
Yahoo!ショッピング6.23×
Irish Sport Horse92.37×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Appaloosa audience
TraitClusterScore
PatriotismCONSERVATISM1.85
Community OrientationOPEN1.5
ExtroversionTHRILL1.36
DIY MentalityTHRILL1.32
Pet OwnershipJOY1.27
TraditionCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Appaloosa
CountryShare
United States25.4%
Brazil8.1%
Italy5.5%

See Appaloosa audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Appaloosa have in United States?

Appaloosa has an estimated audience of 893,322 people in United States, concentrated in Texas and California.

What is the gender split and age of Appaloosa fans?

60.6% of Appaloosa fans are female, 39.4% are male, with an average age of 45.2 years.

Which brands do Appaloosa fans like most?

Appaloosa fans show strongest brand affinity for IndyCar (54.55×), American Paint Horse (72.2×), and Friesian horse (81.15×) over the country average.

Where do Appaloosa fans live in United States?

Appaloosa fans in United States are most concentrated in Texas (reach 76,821), California (reach 70,504), and Florida (reach 45,042). These three regions account for the largest share of the active audience.

What other brands do Appaloosa fans also like?

Beyond Appaloosa itself, the audience over-indexes on American Paint Horse (72.2×), Friesian horse (81.15×), Wild horse (18.39×), and Cognitive (47.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Appaloosa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.