Rascasse Audience Intelligence

Calgary Stampede Audience in United States

A data profile of the people who buy, follow and care about Calgary Stampede in United States — modelled from more than twelve digital signal sources. Calgary Stampede has an estimated audience of 577,008 people in United States.

#2among Rodeo in United States#401among Event in United States#3220in Sports

The average Calgary Stampede fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Appaloosa, Wrangler (jeans), Weather forecasting, with strongest over-indexing on Appaloosa (68.83× the country average).

Demographically, the Calgary Stampede audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Calgary Stampede fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Appaloosa.

Category: Sports · Type: Event · Subtype: Rodeo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Calgary Stampede profile in United States.

Audience size
577K
in United States
Gender
55.3%♀
44.7% male
Age
40.9
average years
Country rank
#33610
Event in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Calgary Stampede fans

55.3% are female, 44.7% are male, average age 40.9.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Calgary Stampede audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.9
Estimated audience size577,008
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Calgary Stampede audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Calgary Stampede audience comes from United States.

Worldwide audience distribution share by country for Calgary Stampede
CountryShare
Canada32.4%
United States30.6%
Japan11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Calgary Stampede audience in United States is strongest.

Fig. 05

Top regions by affinity

Calgary Stampede fans by region: top regions in United States
#RegionReachAffinity×
01Montana~9K5.72×
02North Dakota~3K2.22×
03Wyoming~2K2.07×
04Idaho~6K2.05×
05Washington~20K1.60×
06South Dakota~2K1.48×
07Utah~7K1.40×
08Colorado~10K1.21×
09Oregon~8K1.18×
10Alaska~1K1.08×
11Minnesota~8K1.00×
12Washington, District of Columbia~2K1.00×
13Arizona~10K0.99×
14Nevada~6K0.99×
15Nebraska~3K0.94×
16Hawaii~2K0.93×
17Iowa~4K0.89×
18Kansas~4K0.88×
19Oklahoma~6K0.86×
20Mississippi~4K0.85×
21Texas~40K0.84×
22New York~30K0.81×
23New Mexico~2K0.81×
24Maine~2K0.80×
25California~50K0.79×
26Tennessee~9K0.78×
27Massachusetts~9K0.77×
28Wisconsin~7K0.76×
29New Hampshire~2K0.76×
30Louisiana~6K0.75×
31Arkansas~4K0.75×
32Illinois~10K0.73×
33Missouri~7K0.72×
34Rhode Island~1K0.72×
35Michigan~10K0.70×
36Alabama~6K0.69×
37Connecticut~4K0.69×
38Georgia~10K0.68×
39West Virginia~2K0.68×
40Delaware~1K0.68×
41Florida~30K0.67×
42North Carolina~10K0.66×
43Virginia~9K0.66×
44Indiana~7K0.64×
45Ohio~10K0.62×
46Kentucky~5K0.62×
47Pennsylvania~10K0.61×
48Maryland~6K0.60×
49South Carolina~5K0.60×
50New Jersey~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Calgary Stampede, United States
0.59×1.00×5.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Calgary Stampede audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Calgary Stampede audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals68.83×
02Sport Club Corinthians PaulistaSports15.35×
03Kentucky DerbySports12.00×
04Wrangler (jeans)Fashion & Accessoires11.81×
05Tobacco pipeFood & Beverages11.68×
06MongoliaTravel & Leisure5.95×
07Weather forecastingHome & Garden5.84×
08Renewable energyBusiness & Career4.79×
09Sustainable energyHome & Garden4.11×
10FedExBusiness & Career3.82×
11Tractor Supply CompanyShopping3.76×
12San Antonio SpursSports3.65×
13Solar energyHome & Garden3.49×
14RodeoSports3.47×
15Mortgage loansBusiness & Career2.98×
16MSNNews2.70×
17PinterestInternet & Social Media2.09×
18BarbecueFood & Beverages1.83×
19Country musicMusic & Radio1.82×
20FurnitureHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Calgary Stampede audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Calgary Stampede audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.27×
Community OrientationOPEN1.93×
Convenience OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Calgary Stampede audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.74×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Calgary Stampede have in United States?

Calgary Stampede has an estimated audience of 577,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Calgary Stampede fans?

55.3% of Calgary Stampede fans are female, 44.7% are male, with an average age of 40.9 years.

03

Which brands do Calgary Stampede fans like most?

Calgary Stampede fans show strongest brand affinity for Appaloosa (68.83×), Wrangler (jeans) (11.81×), and Weather forecasting (5.84×) over the country average.

04

Where do Calgary Stampede fans live in United States?

Calgary Stampede fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Calgary Stampede fans also like?

Beyond Calgary Stampede itself, the audience over-indexes on Wrangler (jeans) (11.81×), Weather forecasting (5.84×), Renewable energy (4.79×), and Kentucky Derby (12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Calgary Stampede audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Calgary Stampede. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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