Calgary Stampede Audience in United States

Calgary Stampede has an estimated audience of 576,478 people in United States. 55.3% are female, 44.7% are male, average age 40.9. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Appaloosa, MSN, Diabetes mellitus awareness, Sarah Jessica Parker.

The average Calgary Stampede fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Appaloosa, MSN, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Calgary Stampede audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Rodeo

Demographics of Calgary Stampede fans

Demographic split for Calgary Stampede audience in United States
MetricValue
Female55.3%
Male44.7%
Average age40.9
Estimated audience size576,478

Audience persona

The typical Calgary Stampede fan in United States is more female, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Calgary Stampede in United States
RegionReachAffinity
California54,2770.86×
Texas44,6320.9×
New York28,5260.89×
Florida26,1180.67×
Washington18,6101.61×
Illinois14,9870.78×
Georgia12,3890.7×
North Carolina12,2400.71×
Arizona12,2371.04×
Pennsylvania12,0220.62×
Colorado11,8101.3×
Ohio11,2990.64×
Michigan10,8570.72×
Virginia9,5840.68×
Montana9,5695.98×
Massachusetts9,2170.81×
Tennessee9,1600.79×
New Jersey9,0860.62×
Minnesota8,2921×
Oregon7,8411.19×
Utah7,6501.48×
Indiana7,2750.69×
Missouri6,6760.72×
Wisconsin6,5030.75×
Idaho6,1262.12×
Maryland5,8140.59×
Nevada5,7481.03×
Alabama5,3450.66×
Oklahoma5,3370.83×
Louisiana5,1650.69×
South Carolina4,6780.54×
Mississippi4,2310.89×
Iowa4,0970.86×
Kentucky4,0620.56×
Kansas3,8070.84×
Connecticut3,7890.66×
Arkansas3,1980.67×
Nebraska2,6080.9×
North Dakota2,4982.11×
Hawaii2,2160.89×
New Mexico2,1760.75×
Wyoming1,9332.26×
South Dakota1,8421.38×
Washington, District of Columbia1,7731.02×
Maine1,4740.71×
West Virginia1,3630.51×
New Hampshire1,3380.59×
Alaska1,2691.03×
Rhode Island9390.51×
Vermont8510.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Calgary Stampede audience
BrandAffinityCategory
Autism Awareness19.03×Health
Appaloosa63.57×Pets & Animals
MSN7.61×News
Diabetes mellitus awareness12.48×Health
Sarah Jessica Parker22.11×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps4.53×Internet & Social Media
Casetify20.1×Technology & Electronics
Income tax13.19×Business & Career
Kendra Scott10.04×Fashion & Accessoires
Indeed.com3.72×Business & Career
Vistaprint11.42×Business & Career
Christina Ricci10.22×Movies & TV
Apple Store6.1×Shopping
AccuWeather4.93×Home & Garden
Circle K5.3×Shopping
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.83×Music & Radio
Capital One2.88×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Calgary Stampede audience
TraitClusterScore
PatriotismCONSERVATISM1.68
Community OrientationOPEN1.67
MindfulnessBALANCE1.33
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.24
Family OrientationCONSERVATISM1.23

Worldwide distribution

Worldwide audience distribution share by country for Calgary Stampede
CountryShare
United States32.6%
Canada29.0%
Japan12.7%

See Calgary Stampede audiences in other countries

More Rodeo audiences in United States

Frequently asked questions

How many fans does Calgary Stampede have in United States?

Calgary Stampede has an estimated audience of 576,478 people in United States, concentrated in California and Texas.

What is the gender split and age of Calgary Stampede fans?

55.3% of Calgary Stampede fans are female, 44.7% are male, with an average age of 40.9 years.

Which brands do Calgary Stampede fans like most?

Calgary Stampede fans show strongest brand affinity for Autism Awareness (19.03×), Appaloosa (63.57×), and MSN (7.61×) over the country average.

Where do Calgary Stampede fans live in United States?

Calgary Stampede fans in United States are most concentrated in California (reach 54,277), Texas (reach 44,632), and New York (reach 28,526). These three regions account for the largest share of the active audience.

What other brands do Calgary Stampede fans also like?

Beyond Calgary Stampede itself, the audience over-indexes on Appaloosa (63.57×), MSN (7.61×), Diabetes mellitus awareness (12.48×), and Sarah Jessica Parker (22.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Calgary Stampede. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.