Stockyards Championship Rodeo Audience in United States

Stockyards Championship Rodeo logo

Stockyards Championship Rodeo has an estimated audience of 364,657 people in United States. 49.7% are female, 50.3% are male, average age 29.6. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Product design, Personalised Gifts, Emperor Entertainment Group, Holt Renfrew.

The average Stockyards Championship Rodeo fan in United States is 29.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Product design, Personalised Gifts, with strongest over-indexing on Urban Outfitters (2.48× the country average). Demographically, the Stockyards Championship Rodeo audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Rodeo

Demographics of Stockyards Championship Rodeo fans

Demographic split for Stockyards Championship Rodeo audience in United States
MetricValue
Female49.7%
Male50.3%
Average age29.6
Estimated audience size364,657

Audience persona

The typical Stockyards Championship Rodeo fan in United States is balanced, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Stockyards Championship Rodeo in United States
RegionReachAffinity
Texas273,49319.42×
California16,7430.42×
Florida11,9320.48×
Oklahoma10,4202.57×
New York8,2820.41×
Louisiana8,0621.71×
Illinois6,7810.56×
Arkansas6,0892.03×
Georgia5,8760.52×
North Carolina5,1140.47×
Tennessee4,5600.62×
Pennsylvania4,5000.37×
Ohio4,3370.39×
Missouri4,0080.68×
Virginia4,0000.45×
Michigan3,7150.39×
New Jersey3,5140.38×
Minnesota3,3910.65×
Mississippi3,2131.07×
Indiana3,1580.47×
Massachusetts2,8260.39×
Washington2,7590.38×
Wisconsin2,7460.5×
Arizona2,6450.36×
Alabama2,6000.51×
Kansas2,5590.89×
Maryland2,4240.39×
Colorado2,3640.41×
South Carolina2,2360.41×
Kentucky2,1370.47×
Iowa1,8090.6×
New Mexico1,7500.96×
Utah1,2960.4×
Connecticut1,2820.35×
Oregon1,2570.3×
Nevada1,2260.35×
Nebraska1,0940.6×
Idaho7620.42×
New Hampshire7280.51×
West Virginia7070.42×
Alaska7060.9×
Hawaii6760.43×
South Dakota6580.78×
Montana6150.61×
North Dakota5910.79×
Wyoming5721.06×
Rhode Island5630.48×
Maine5620.43×
Vermont5530.86×
Washington, District of Columbia5460.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stockyards Championship Rodeo audience
BrandAffinityCategory
Urban Outfitters2.48×Shopping
Product design2.58×Business & Career
Personalised Gifts4.84×Home & Garden
Emperor Entertainment Group12.87×Business & Career
Holt Renfrew13.93×Shopping
Fairy godmother7.53×Literature
Combat sport1.61×Sports
Nationality2.13×Politics & Society
HispanicTV29.12×Movies & TV
Collectable1.55×Kids & Family
Governor of Michigan6.96×Politics & Society
Nebraska Cornhuskers football3.37×Sports
Pillow2.01×Home & Garden
Nebraska2.46×Travel & Leisure
Pro-Ject3.6×Music & Radio
La Jolla7.92×Travel & Leisure
JDSU2.46×Business & Career
Jesse Plemons2.78×Movies & TV
Jesús Molina33.71×Music & Radio
Natural rubber1.6×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stockyards Championship Rodeo audience
TraitClusterScore
Risk AppetiteTHRILL2.02
LGBTQ+ IdentityOPEN1.61
TraditionCONSERVATISM1.56
PatriotismCONSERVATISM1.49
MindfulnessBALANCE1.39
Luxury OrientationPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Stockyards Championship Rodeo
CountryShare
United States72.6%
United Kingdom6.4%
Germany5.1%

See Stockyards Championship Rodeo audiences in other countries

More Rodeo audiences in United States

Frequently asked questions

How many fans does Stockyards Championship Rodeo have in United States?

Stockyards Championship Rodeo has an estimated audience of 364,657 people in United States, concentrated in Texas and California.

What is the gender split and age of Stockyards Championship Rodeo fans?

49.7% of Stockyards Championship Rodeo fans are female, 50.3% are male, with an average age of 29.6 years.

Which brands do Stockyards Championship Rodeo fans like most?

Stockyards Championship Rodeo fans show strongest brand affinity for Urban Outfitters (2.48×), Product design (2.58×), and Personalised Gifts (4.84×) over the country average.

Where do Stockyards Championship Rodeo fans live in United States?

Stockyards Championship Rodeo fans in United States are most concentrated in Texas (reach 273,493), California (reach 16,743), and Florida (reach 11,932). These three regions account for the largest share of the active audience.

What other brands do Stockyards Championship Rodeo fans also like?

Beyond Stockyards Championship Rodeo itself, the audience over-indexes on Product design (2.58×), Personalised Gifts (4.84×), Emperor Entertainment Group (12.87×), and Holt Renfrew (13.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stockyards Championship Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.