Rascasse Audience Intelligence

Stetson Target Market in United States

A data profile of the people who buy, follow and care about Stetson in United States — modelled from more than twelve digital signal sources. Stetson has an estimated audience of 965,806 people in United States.

#19among Premium fashion in United States#2478among Brand in United States#984in Fashion & Accessoires

The average Stetson fan in United States is 40.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Ariat, Bring It! (TV series), Justin Boots, with strongest over-indexing on Ariat (21.95× the country average).

Demographically, the Stetson audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stetson fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Ariat.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stetson profile in United States.

Audience size
966K
in United States
Gender
54.8%♀
45.2% male
Age
40.1
average years
Country rank
#24248
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stetson

54.8% are female, 45.2% are male, average age 40.1.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for Stetson audience in United States
MetricValue
Female54.8%
Male45.2%
Average age40.1
Estimated audience size965,806
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Stetson audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Stetson audience comes from United States.

Worldwide audience distribution share by country for Stetson
CountryShare
United States44.8%
Japan9.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stetson audience in United States is strongest.

Fig. 05

Top regions by affinity

Stetson customers by region in United States
#RegionReachAffinity×
01Maine~8K2.43×
02Montana~6K2.14×
03Wyoming~2K1.55×
04Texas~100K1.52×
05New Mexico~6K1.23×
06Idaho~6K1.21×
07Colorado~20K1.18×
08Alaska~2K1.16×
09Arkansas~9K1.15×
10Tennessee~20K1.11×
11Utah~9K1.11×
12Oklahoma~10K1.08×
13Florida~70K1.07×
14California~100K1.06×
15Oregon~10K1.06×
16Arizona~20K1.04×
17Kansas~8K1.03×
18West Virginia~4K1.03×
19Kentucky~10K1.02×
20Washington~20K1.01×
21South Dakota~2K1.00×
22North Dakota~2K1.00×
23Nebraska~5K0.98×
24Iowa~7K0.93×
25Illinois~30K0.92×
26Missouri~10K0.92×
27Alabama~10K0.92×
28Nevada~8K0.92×
29North Carolina~20K0.89×
30Mississippi~7K0.88×
31Pennsylvania~30K0.87×
32New Hampshire~3K0.87×
33Indiana~10K0.86×
34Louisiana~10K0.85×
35South Carolina~10K0.83×
36Georgia~20K0.82×
37Virginia~20K0.81×
38Washington, District of Columbia~2K0.80×
39Hawaii~3K0.79×
40Minnesota~10K0.78×
41Rhode Island~2K0.77×
42Ohio~20K0.76×
43Michigan~20K0.76×
44Wisconsin~10K0.76×
45Connecticut~7K0.76×
46New York~40K0.73×
47Delaware~2K0.72×
48Massachusetts~10K0.70×
49Maryland~10K0.64×
50New Jersey~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Stetson, United States
0.59×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stetson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stetson audience
#·InterestCategoryAffinity×
01Bring It! (TV series)Movies & TV75.67×
02Justin BootsFashion & Accessoires38.23×
03National Western Stock ShowTravel & Leisure36.30×
04Steer wrestlingSports36.08×
05Tony Lama BootsFashion & Accessoires32.15×
06San Antonio Stock Show & RodeoEvent23.75×
07AriatFashion & Accessoires21.95×
08Akira (manga)Movies & TV16.77×
09American frontierPolitics & Society14.43×
10Natural horsemanshipSports14.17×
11Houston Livestock Show and RodeoHome & Garden13.44×
12South by SouthwestBusiness & Career12.59×
13Alan JacksonMusic & Radio12.47×
14Western ridingSports12.20×
15Bull ridingSports12.10×
16Calf ropingSports11.63×
17Boot BarnFashion & Accessoires10.62×
18Willie NelsonMusic & Radio9.53×
19Dolly PartonMusic & Radio7.77×
20Ella LangleyMusic & Radio5.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stetson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stetson audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.53×
TraditionCONSERVATISM1.43×
DIY MentalityTHRILL1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stetson audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.96×
Career OrientationPOWER0.98×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stetson's target market in United States?

Stetson's target market in United States covers an estimated 965,806 people, concentrated in Texas and California.

02

What is the gender split and age of Stetson customers?

54.8% of the Stetson audience are female, 45.2% are male, with an average age of 40.1 years.

03

Which brands do Stetson fans like most?

Stetson fans show strongest brand affinity for Ariat (21.95×), Bring It! (TV series) (75.67×), and Justin Boots (38.23×) over the country average.

04

Where do Stetson fans live in United States?

Stetson fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Stetson fans also like?

Beyond Stetson itself, the audience over-indexes on Bring It! (TV series) (75.67×), Justin Boots (38.23×), Western riding (12.2×), and Boot Barn (10.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Stetson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stetson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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