Stetson Audience in United States

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Stetson has an estimated audience of 933,468 people in United States. 54.8% are female, 45.2% are male, average age 40.1. Top regions: Texas, California, Florida. Top brand affinities: Ariat, Bring It! (TV series), Justin Boots, Western riding, Boot Barn.

The average Stetson fan in United States is 40.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Ariat, Bring It! (TV series), Justin Boots, with strongest over-indexing on Ariat (21.95× the country average). Demographically, the Stetson audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Stetson fans

Demographic split for Stetson audience in United States
MetricValue
Female54.8%
Male45.2%
Average age40.1
Estimated audience size933,468

Audience persona

The typical Stetson fan in United States is balanced, around 40.1 years old, with strong Design Affinity tendencies and a notable affinity for Ariat.

Top regions in United States

Top regions ranked by reach for Stetson in United States
RegionReachAffinity
Texas126,3391.57×
California113,6681.11×
Florida70,7141.12×
New York39,8960.76×
Illinois29,1380.94×
Pennsylvania27,6790.88×
North Carolina26,2140.93×
Georgia25,5680.89×
Ohio22,4530.78×
Tennessee21,6631.16×
Arizona20,3321.07×
Washington19,9361.06×
Virginia19,2000.84×
Michigan18,1070.74×
Colorado17,9511.22×
Indiana14,6600.86×
New Jersey13,9390.59×
Missouri13,3790.89×
Kentucky12,7891.09×
Massachusetts12,5730.68×
Alabama12,4000.95×
South Carolina11,7480.84×
Oregon11,5681.08×
Oklahoma11,3681.1×
Wisconsin10,1860.73×
Louisiana10,0340.83×
Minnesota9,6090.72×
Maine9,5522.86×
Maryland9,4730.59×
Utah9,1191.09×
Arkansas8,9211.16×
Nevada8,3000.92×
Kansas7,4411.01×
Iowa7,4300.97×
Connecticut6,9160.74×
Mississippi6,9120.9×
New Mexico5,7551.23×
Idaho5,4851.17×
Montana5,4592.11×
Nebraska4,4480.95×
West Virginia4,2520.98×
New Hampshire3,1260.85×
Hawaii2,8800.72×
Washington, District of Columbia2,2340.8×
Wyoming2,1311.54×
South Dakota2,0350.94×
Alaska2,0101.01×
Rhode Island1,9750.66×
North Dakota1,7260.9×
Vermont1,5200.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stetson audience
BrandAffinityCategory
Ariat21.95×Fashion & Accessoires
Bring It! (TV series)75.67×Movies & TV
Justin Boots38.23×Fashion & Accessoires
Western riding12.2×Sports
Boot Barn10.62×Fashion & Accessoires
American frontier14.43×Politics & Society
Tony Lama Boots32.15×Fashion & Accessoires
Steer wrestling36.08×Sports
Akira (manga)16.77×Movies & TV
Willie Nelson9.53×Music & Radio
Dolly Parton7.77×Music & Radio
National Western Stock Show36.3×Travel & Leisure
Natural horsemanship14.17×Sports
South by Southwest12.59×Business & Career
Houston Livestock Show and Rodeo13.44×Home & Garden
Bull riding12.1×Sports
Alan Jackson12.47×Music & Radio
San Antonio Stock Show & Rodeo23.75×
Calf roping11.63×Sports
Rodeo5.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stetson audience
TraitClusterScore
Design AffinityPREMIUM2.02
Luxury OrientationPREMIUM1.95
PatriotismCONSERVATISM1.8
DIY MentalityTHRILL1.46
SustainabilityBALANCE1.44
Sports ActivityPOWER1.4

Worldwide distribution

Worldwide audience distribution share by country for Stetson
CountryShare
United States44.5%
Japan9.3%
Germany4.7%

See Stetson audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Stetson have in United States?

Stetson has an estimated audience of 933,468 people in United States, concentrated in Texas and California.

What is the gender split and age of Stetson fans?

54.8% of Stetson fans are female, 45.2% are male, with an average age of 40.1 years.

Which brands do Stetson fans like most?

Stetson fans show strongest brand affinity for Ariat (21.95×), Bring It! (TV series) (75.67×), and Justin Boots (38.23×) over the country average.

Where do Stetson fans live in United States?

Stetson fans in United States are most concentrated in Texas (reach 126,339), California (reach 113,668), and Florida (reach 70,714). These three regions account for the largest share of the active audience.

What other brands do Stetson fans also like?

Beyond Stetson itself, the audience over-indexes on Bring It! (TV series) (75.67×), Justin Boots (38.23×), Western riding (12.2×), and Boot Barn (10.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stetson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.