Rascasse Audience Intelligence

Houston Livestock Show and Rodeo Audience in United States

A data profile of the people who buy, follow and care about Houston Livestock Show and Rodeo in United States — modelled from more than twelve digital signal sources. Houston Livestock Show and Rodeo has an estimated audience of 4,168,139 people in United States.

#91among Event in United States#512in Home & Garden

The average Houston Livestock Show and Rodeo fan in United States is 37.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Louisiana, California.

Top brand affinities include Shun Oguri, Horse training, Horse & Rider, with strongest over-indexing on Shun Oguri (751.81× the country average).

Demographically, the Houston Livestock Show and Rodeo audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Houston Livestock Show and Rodeo fan in United States is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Shun Oguri.

Category: Home & Garden · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houston Livestock Show and Rodeo profile in United States.

Audience size
4.2M
in United States
Gender
50.4%♀
49.6% male
Age
37.4
average years
Country rank
#7775
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houston Livestock Show and Rodeo fans

50.4% are female, 49.6% are male, average age 37.4.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Houston Livestock Show and Rodeo audience in United States
MetricValue
Female50.4%
Male49.6%
Average age37.4
Estimated audience size4,168,139
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Houston Livestock Show and Rodeo audience in United States
Age bracketShare%
16-1927%
20-2918%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Houston Livestock Show and Rodeo audience comes from United States.

Worldwide audience distribution share by country for Houston Livestock Show and Rodeo
CountryShare
United States89.6%
Canada4.5%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houston Livestock Show and Rodeo audience in United States is strongest.

Fig. 05

Top regions by affinity

Houston Livestock Show and Rodeo fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3M16.40×
02Louisiana~300K4.81×
03Oklahoma~70K1.54×
04Mississippi~50K1.37×
05Arkansas~40K1.27×
06Washington, District of Columbia~10K1.18×
07Alabama~60K1.04×
08New Mexico~20K0.99×
09Kansas~30K0.95×
10North Dakota~7K0.87×
11Georgia~100K0.82×
12Tennessee~70K0.80×
13Colorado~50K0.79×
14Alaska~7K0.78×
15Montana~9K0.77×
16South Dakota~7K0.77×
17Vermont~6K0.77×
18Iowa~20K0.75×
19Missouri~50K0.72×
20Nebraska~10K0.72×
21Illinois~90K0.68×
22Delaware~8K0.67×
23Rhode Island~9K0.66×
24West Virginia~10K0.64×
25Maine~9K0.64×
26Idaho~10K0.63×
27Hawaii~10K0.63×
28New Hampshire~10K0.63×
29Virginia~60K0.61×
30Maryland~40K0.60×
31North Carolina~70K0.59×
32South Carolina~40K0.59×
33Nevada~20K0.59×
34Florida~200K0.57×
35Arizona~50K0.56×
36Utah~20K0.56×
37Kentucky~30K0.55×
38Wisconsin~30K0.54×
39Indiana~40K0.53×
40Minnesota~30K0.53×
41Connecticut~20K0.53×
42New York~100K0.52×
43Ohio~60K0.52×
44Michigan~50K0.49×
45California~200K0.47×
46Oregon~20K0.47×
47Massachusetts~40K0.46×
48Pennsylvania~60K0.45×
49Washington~40K0.45×
50New Jersey~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Houston Livestock Show and Rodeo, United States
0.42×1.00×16.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Houston Livestock Show and Rodeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Houston Livestock Show and Rodeo audience
#·InterestCategoryAffinity×
01Shun OguriMovies & TV751.81×
02Microsoft Flight Simulator XGames107.22×
03Horse & RiderPets & Animals7.23×
04Show jumpingSports7.04×
05Horse showPets & Animals6.58×
06Horse carePets & Animals6.56×
07Equine therapyHealth5.99×
08Horse trainingPets & Animals5.71×
09Equine nutritionPets & Animals5.23×
10Barrel racingCars & Mobility5.22×
11Boot BarnFashion & Accessoires4.68×
12American Quarter HorsePets & Animals4.62×
13Western ridingSports4.44×
14Horse breedingPets & Animals4.42×
15PonyPets & Animals3.94×
16RodeoSports3.61×
17Duck huntingSports3.08×
18Turkey huntingSports2.27×
19RanchTravel & Leisure2.04×
20HorsesPets & Animals1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Houston Livestock Show and Rodeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Houston Livestock Show and Rodeo audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.23×
Sports ActivityPOWER1.21×
PatriotismCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Houston Livestock Show and Rodeo audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.94×
Early Adopter MentalityPOWER0.95×
Convenience OrientationPREMIUM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Houston Livestock Show and Rodeo have in United States?

Houston Livestock Show and Rodeo has an estimated audience of 4,168,139 people in United States, concentrated in Texas and Louisiana.

02

What is the gender split and age of Houston Livestock Show and Rodeo fans?

50.4% of Houston Livestock Show and Rodeo fans are female, 49.6% are male, with an average age of 37.4 years.

03

Which brands do Houston Livestock Show and Rodeo fans like most?

Houston Livestock Show and Rodeo fans show strongest brand affinity for Shun Oguri (751.81×), Horse training (5.71×), and Horse & Rider (7.23×) over the country average.

04

Where do Houston Livestock Show and Rodeo fans live in United States?

Houston Livestock Show and Rodeo fans in United States are most concentrated in Texas (reach ~3M), Louisiana (reach ~300K), and California (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Houston Livestock Show and Rodeo fans also like?

Beyond Houston Livestock Show and Rodeo itself, the audience over-indexes on Horse training (5.71×), Horse & Rider (7.23×), Rodeo (3.61×), and Horse breeding (4.42×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Houston Livestock Show and Rodeo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Livestock Show and Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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