Houston Livestock Show and Rodeo Audience in United States

Houston Livestock Show and Rodeo logo

Houston Livestock Show and Rodeo has an estimated audience of 4,055,984 people in United States. 50.4% are female, 49.6% are male, average age 37.4. Top regions: Texas, Louisiana, Florida. Top brand affinities: Shun Oguri, Horse training, Horse & Rider, Rodeo, Horse breeding.

The average Houston Livestock Show and Rodeo fan in United States is 37.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, Florida. Top brand affinities include Shun Oguri, Horse training, Horse & Rider, with strongest over-indexing on Shun Oguri (751.81× the country average). Demographically, the Houston Livestock Show and Rodeo audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Event

Demographics of Houston Livestock Show and Rodeo fans

Demographic split for Houston Livestock Show and Rodeo audience in United States
MetricValue
Female50.4%
Male49.6%
Average age37.4
Estimated audience size4,055,984

Audience persona

The typical Houston Livestock Show and Rodeo fan in United States is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Shun Oguri.

Top regions in United States

Top regions ranked by reach for Houston Livestock Show and Rodeo in United States
RegionReachAffinity
Texas3,041,98820.8×
Louisiana144,1212.76×
Florida128,8280.47×
New York85,0160.38×
Oklahoma73,5781.63×
Illinois61,8600.46×
Georgia61,8190.49×
Colorado51,5370.81×
North Carolina51,0220.42×
Virginia47,7920.48×
Tennessee47,7480.59×
Missouri45,4050.69×
Arkansas44,0901.32×
Ohio43,4180.35×
Alabama42,9600.76×
Mississippi40,9791.23×
Pennsylvania38,4730.28×
Arizona34,9620.42×
Indiana34,7290.47×
Michigan34,5770.33×
New Jersey28,8110.28×
Kansas27,7750.87×
Washington27,2150.33×
Massachusetts25,9080.32×
Maryland23,6300.34×
Minnesota23,3310.4×
Wisconsin22,9290.38×
New Mexico22,3251.1×
South Carolina21,7430.36×
Iowa20,7650.62×
Kentucky19,4660.38×
Utah18,0020.5×
Nevada15,3370.39×
Oregon14,5470.31×
Nebraska12,7380.63×
Connecticut11,2040.28×
Washington, District of Columbia9,6690.79×
Idaho9,3720.46×
West Virginia6,7660.36×
Montana6,5400.58×
South Dakota6,4550.69×
North Dakota6,1710.74×
Wyoming6,0811.01×
Hawaii5,9690.34×
New Hampshire5,2650.33×
Alaska5,2510.61×
Maine4,7820.33×
Rhode Island3,8880.3×
Vermont3,8240.54×
Delaware3,4820.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houston Livestock Show and Rodeo audience
BrandAffinityCategory
Shun Oguri751.81×Movies & TV
Horse training5.71×Pets & Animals
Horse & Rider7.23×Pets & Animals
Rodeo3.61×Sports
Horse breeding4.42×Pets & Animals
Horses1.95×Pets & Animals
Boot Barn4.68×Fashion & Accessoires
Yahoo!ショッピング2.17×
Barrel racing5.22×Cars & Mobility
Western riding4.44×Sports
Duck hunting3.08×Sports
Equine therapy5.99×Health
Microsoft Flight Simulator X107.22×Games
American Quarter Horse4.62×Pets & Animals
Equine nutrition5.23×Pets & Animals
Show jumping7.04×Sports
Horse care6.56×Pets & Animals
Horse show6.58×Pets & Animals
Ranch2.04×Travel & Leisure
Turkey hunting2.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houston Livestock Show and Rodeo audience
TraitClusterScore
Pet OwnershipJOY1.21
CreativityOPEN1.1
Family OrientationCONSERVATISM1.09
Luxury OrientationPREMIUM1.09
Community OrientationOPEN1.06
Social Media UsageJOY1.05

Worldwide distribution

Worldwide audience distribution share by country for Houston Livestock Show and Rodeo
CountryShare
United States97.4%
Japan0.6%
China0.2%

See Houston Livestock Show and Rodeo audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Houston Livestock Show and Rodeo have in United States?

Houston Livestock Show and Rodeo has an estimated audience of 4,055,984 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Houston Livestock Show and Rodeo fans?

50.4% of Houston Livestock Show and Rodeo fans are female, 49.6% are male, with an average age of 37.4 years.

Which brands do Houston Livestock Show and Rodeo fans like most?

Houston Livestock Show and Rodeo fans show strongest brand affinity for Shun Oguri (751.81×), Horse training (5.71×), and Horse & Rider (7.23×) over the country average.

Where do Houston Livestock Show and Rodeo fans live in United States?

Houston Livestock Show and Rodeo fans in United States are most concentrated in Texas (reach 3,041,988), Louisiana (reach 144,121), and Florida (reach 128,828). These three regions account for the largest share of the active audience.

What other brands do Houston Livestock Show and Rodeo fans also like?

Beyond Houston Livestock Show and Rodeo itself, the audience over-indexes on Horse training (5.71×), Horse & Rider (7.23×), Rodeo (3.61×), and Horse breeding (4.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houston Livestock Show and Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.