Horses Audience in United States

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Horses has an estimated audience of 62,098,639 people in United States. 56.6% are female, 43.4% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Hobby Lobby, Scooby-Doo, Honda HR-V, Houston Astros.

The average Horses fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Hobby Lobby, Scooby-Doo, with strongest over-indexing on Kia Sportage (18.97× the country average). Demographically, the Horses audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Extroversion, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Record label

Demographics of Horses fans

Demographic split for Horses audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.0
Estimated audience size62,098,639

Audience persona

The typical Horses fan in United States is more female, around 41.0 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Horses in United States
RegionReachAffinity
California7,248,3171.06×
Texas6,025,6831.13×
Florida3,575,4930.85×
New York2,753,5200.79×
Pennsylvania2,005,9970.96×
North Carolina1,984,0121.06×
Ohio1,770,0960.93×
Georgia1,763,7530.92×
Illinois1,759,5470.85×
Michigan1,557,1770.96×
Virginia1,532,8421.01×
Washington1,465,1371.18×
Arizona1,313,3821.04×
Tennessee1,257,6521.01×
New Jersey1,247,8750.79×
Indiana1,230,5511.08×
Massachusetts1,064,9630.87×
Kentucky1,046,8511.34×
Missouri1,036,8111.04×
Colorado992,6321.01×
Wisconsin907,4960.97×
Alabama881,0921.02×
South Carolina864,8910.93×
Maryland850,0800.8×
Oregon836,4701.18×
Minnesota815,3840.92×
Utah810,1351.46×
Louisiana803,4311×
Oklahoma800,9591.16×
Arkansas621,8431.22×
Mississippi590,2191.15×
Kansas547,6941.12×
Iowa527,0131.03×
Connecticut516,6240.83×
Nevada476,8000.79×
Idaho428,5711.38×
New Mexico316,7441.02×
West Virginia314,0971.09×
Nebraska312,7201×
Montana222,4471.29×
Hawaii214,0260.8×
New Hampshire211,5220.86×
Maine209,7300.94×
South Dakota157,3251.1×
Rhode Island143,3750.73×
North Dakota128,7741.01×
Wyoming115,3161.25×
Alaska114,9300.87×
Washington, District of Columbia110,3160.59×
Vermont110,1361.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Horses audience
BrandAffinityCategory
Kia Sportage18.97×Cars & Mobility
Hobby Lobby2.09×Home & Garden
Scooby-Doo2.8×Movies & TV
Honda HR-V12.94×Cars & Mobility
Houston Astros3.95×Sports
Eyebrow3×Beauty & Wellness
Aldi1.74×Shopping
Staples (Canada)2.23×Business & Career
Pre-school playgroup13.81×Kids & Family
MSN1.63×News
Best Buy1.62×Shopping
Livestock1.64×Pets & Animals
Taco Bell1.59×Food & Beverages
Dentistry2.08×Business & Career
High school2.04×Business & Career
southwest airlines1.99×Travel & Leisure
Jeep Grand Cherokee3.9×Cars & Mobility
Made in USA2.06×Business & Career
Nail art2.47×Beauty & Wellness
Real property1.8×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Horses audience
TraitClusterScore
ExtroversionTHRILL1.15
Pet OwnershipJOY1.12
DIY MentalityTHRILL1.07
Social Media UsageJOY1.01
Sports ActivityPOWER1
CreativityOPEN0.99

Worldwide distribution

Worldwide audience distribution share by country for Horses
CountryShare
United States22.7%
United Kingdom5.3%
Brazil5.1%

See Horses audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Horses have in United States?

Horses has an estimated audience of 62,098,639 people in United States, concentrated in California and Texas.

What is the gender split and age of Horses fans?

56.6% of Horses fans are female, 43.4% are male, with an average age of 41.0 years.

Which brands do Horses fans like most?

Horses fans show strongest brand affinity for Kia Sportage (18.97×), Hobby Lobby (2.09×), and Scooby-Doo (2.8×) over the country average.

Where do Horses fans live in United States?

Horses fans in United States are most concentrated in California (reach 7,248,317), Texas (reach 6,025,683), and Florida (reach 3,575,493). These three regions account for the largest share of the active audience.

What other brands do Horses fans also like?

Beyond Horses itself, the audience over-indexes on Hobby Lobby (2.09×), Scooby-Doo (2.8×), Honda HR-V (12.94×), and Houston Astros (3.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.