Rascasse Audience Intelligence

Horses Audience in United States

A data profile of the people who buy, follow and care about Horses in United States — modelled from more than twelve digital signal sources. Horses has an estimated audience of 62,098,639 people in United States.

#201among Topic in United States#6in Pets & Animals

The average Horses fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Livestock, Real property, Made in USA, with strongest over-indexing on Livestock (1.6× the country average).

Demographically, the Horses audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Horses fan in United States is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Livestock.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horses profile in United States.

Audience size
62.1M
in United States
Gender
56.6%♀
43.4% male
Age
41.0
average years
Country rank
#270
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horses fans

56.6% are female, 43.4% are male, average age 41.0.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Horses audience in United States
MetricValue
Female56.6%
Male43.4%
Average age41.0
Estimated audience size62,098,639
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Horses audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Horses audience comes from United States.

Worldwide audience distribution share by country for Horses
CountryShare
United States22.7%
United Kingdom5.3%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horses audience in United States is strongest.

Fig. 05

Top regions by affinity

Horses fans by region: top regions in United States
#RegionReachAffinity×
01Montana~300K1.55×
02Utah~800K1.41×
03Idaho~400K1.39×
04Kentucky~1M1.36×
05South Dakota~200K1.34×
06Wyoming~100K1.34×
07Oklahoma~800K1.20×
08Arkansas~600K1.19×
09Kansas~600K1.16×
10Texas~6M1.14×
11Nebraska~300K1.11×
12North Dakota~100K1.10×
13Vermont~100K1.10×
14Missouri~1M1.08×
15Oregon~800K1.07×
16Washington~1.5M1.06×
17Indiana~1M1.06×
18Mississippi~500K1.06×
19New Mexico~300K1.05×
20Alaska~100K1.04×
21California~7M1.03×
22West Virginia~300K1.03×
23North Carolina~2M1.02×
24Louisiana~800K1.02×
25Pennsylvania~2M1.00×
26Alabama~900K1.00×
27Ohio~2M0.98×
28Virginia~1.5M0.98×
29Arizona~1M0.97×
30Wisconsin~900K0.97×
31Iowa~500K0.97×
32South Carolina~900K0.96×
33Georgia~2M0.95×
34Colorado~900K0.95×
35Maine~200K0.94×
36Hawaii~200K0.92×
37Minnesota~800K0.90×
38Tennessee~1M0.89×
39New Hampshire~200K0.88×
40Illinois~1.5M0.83×
41Massachusetts~1M0.80×
42Maryland~900K0.80×
43Connecticut~500K0.79×
44Nevada~500K0.78×
45New Jersey~1M0.76×
46Delaware~100K0.74×
47Michigan~1M0.73×
48Florida~3M0.72×
49New York~2.5M0.72×
50Rhode Island~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Horses, United States
0.71×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horses audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horses audience
#·InterestCategoryAffinity×
01MongoliaTravel & Leisure2.73×
02City BankBusiness & Career2.09×
03Real propertyHome & Garden2.04×
04Made in USABusiness & Career1.86×
05PoodlePets & Animals1.85×
06Siberian HuskyPets & Animals1.82×
07French BulldogPets & Animals1.76×
08Chihuahua (dog)Pets & Animals1.73×
09Yorkshire TerrierPets & Animals1.73×
10Scooby-DooMovies & TV1.72×
11Labrador RetrieverPets & Animals1.72×
12DentistryBusiness & Career1.68×
13Talk radioMusic & Radio1.66×
14Dog walkingPets & Animals1.64×
15BulldogPets & Animals1.61×
16LivestockPets & Animals1.60×
17Dog harnessPets & Animals1.58×
18DonationBusiness & Career1.56×
19High schoolBusiness & Career1.52×
20Hardware storeHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horses audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horses audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.42×
DIY MentalityTHRILL1.21×
Community OrientationOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horses audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Quality AwarenessPREMIUM0.90×
Urban LifestyleOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horses have in United States?

Horses has an estimated audience of 62,098,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Horses fans?

56.6% of Horses fans are female, 43.4% are male, with an average age of 41.0 years.

03

Which brands do Horses fans like most?

Horses fans show strongest brand affinity for Livestock (1.6×), Real property (2.04×), and Made in USA (1.86×) over the country average.

04

Where do Horses fans live in United States?

Horses fans in United States are most concentrated in California (reach ~7M), Texas (reach ~6M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Horses fans also like?

Beyond Horses itself, the audience over-indexes on Real property (2.04×), Made in USA (1.86×), Dog walking (1.64×), and Dentistry (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Horses audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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