A data profile of the people who buy, follow and care about Horses in India — modelled from more than twelve digital signal sources. Horses has an estimated audience of 8,311,217 people in India.
Horses has an estimated audience of 8,311,217 people in India. 20.3% are female, 79.7% are male, average age 33.9. Top brand affinities: Pets, Volunteering, Dogs, Drawing, Reptiles.
Top brand affinities include Pets, Volunteering, Dogs, with strongest over-indexing on Pets (1.64× the country average).
Demographically, the Horses audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Pet Ownership, Indulgence.
The typical Horses fan in India is more male, around 33.9 years old, with strong Pet Ownership tendencies and a notable affinity for Pets.
The key figures that characterise the Horses profile in India.
20.3% are female, 79.7% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 33.9 |
| Estimated audience size | 8,311,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Horses audience comes from India.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reptiles | Pets & Animals | 3.00× | ||
| 02 | Minivans | Cars & Mobility | 2.76× | ||
| 03 | Volunteering | Politics & Society | 2.66× | ||
| 04 | Max Verstappen | Sports | 2.26× | ||
| 05 | Drawing | Home & Garden | 2.21× | ||
| 06 | Real property | Home & Garden | 2.05× | ||
| 07 | Cruises | Travel & Leisure | 1.93× | ||
| 08 | Dogs | Pets & Animals | 1.91× | ||
| 09 | Tattoos | Fashion & Accessoires | 1.79× | ||
| 10 | Manga | Literature | 1.77× | ||
| 11 | Sunglasses | Fashion & Accessoires | 1.65× | ||
| 12 | Pets | Pets & Animals | 1.64× | ||
| 13 | Comics | Literature | 1.63× | ||
| 14 | Desserts | Food & Beverages | 1.61× | ||
| 15 | Spas | Beauty & Wellness | 1.52× | ||
| 16 | Toys | Games | 1.52× | ||
| 17 | Bars | Travel & Leisure | 1.52× | ||
| 18 | Vacations | Travel & Leisure | 1.51× | ||
| 19 | Videography | Internet & Social Media | 1.51× | ||
| 20 | Social media marketing | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.49× | |
| Indulgence | JOY | 1.38× | |
| Extroversion | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.51× | |
| Social Media Usage | JOY | 0.69× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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