A data profile of the people who buy, follow and care about Horses in Ireland — modelled from more than twelve digital signal sources. Horses has an estimated audience of 1,221,510 people in Ireland.
Horses has an estimated audience of 1,221,510 people in Ireland. 54.5% are female, 45.5% are male, average age 43.4. Top brand affinities: Yorkshire Terrier, Bulldog, French Bulldog, Shih Tzu, Dachshund.
Top brand affinities include Yorkshire Terrier, Bulldog, French Bulldog, with strongest over-indexing on Yorkshire Terrier (1.89× the country average).
Demographically, the Horses audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation.
The typical Horses fan in Ireland is balanced, around 43.4 years old, with strong Pet Ownership tendencies and a notable affinity for Yorkshire Terrier.
The key figures that characterise the Horses profile in Ireland.
54.5% are female, 45.5% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.4 |
| Estimated audience size | 1,221,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Horses audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | El Corte Inglés | Shopping | 2.27× | ||
| 02 | British Shorthair | Pets & Animals | 2.22× | ||
| 03 | Malta | Travel & Leisure | 2.19× | ||
| 04 | Black cat | Pets & Animals | 2.18× | ||
| 05 | Labrador | Pets & Animals | 2.06× | ||
| 06 | Australian Shepherd | Pets & Animals | 2.05× | ||
| 07 | Shih Tzu | Pets & Animals | 2.01× | ||
| 08 | Poodle | Pets & Animals | 1.96× | ||
| 09 | Rottweiler | Pets & Animals | 1.93× | ||
| 10 | Bulldog | Pets & Animals | 1.91× | ||
| 11 | Yorkshire Terrier | Pets & Animals | 1.89× | ||
| 12 | Beagle | Pets & Animals | 1.88× | ||
| 13 | Border Collie | Pets & Animals | 1.87× | ||
| 14 | French Bulldog | Pets & Animals | 1.86× | ||
| 15 | Dachshund | Pets & Animals | 1.80× | ||
| 16 | Golden Retriever | Pets & Animals | 1.75× | ||
| 17 | German Shepherd | Pets & Animals | 1.75× | ||
| 18 | Biofuel | Cars & Mobility | 1.52× | ||
| 19 | Maine Coon | Pets & Animals | 1.52× | ||
| 20 | Parkour | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.18× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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