A data profile of the people who buy, follow and care about Horses in France — modelled from more than twelve digital signal sources. Horses has an estimated audience of 7,713,182 people in France.
Horses has an estimated audience of 7,713,182 people in France. 58.8% are female, 41.2% are male, average age 42.9. Top brand affinities: Real property, Kitchen, Volunteering, Maisons du Monde, Permanent residency.
Top brand affinities include Real property, Kitchen, Volunteering, with strongest over-indexing on Real property (1.95× the country average).
Demographically, the Horses audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Horses fan in France is more female, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Horses profile in France.
58.8% are female, 41.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.9 |
| Estimated audience size | 7,713,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Horses audience comes from France.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Fiberglass | Technology & Electronics | 3.00× | ||
| 05 | Improvisation | Music & Radio | 3.00× | ||
| 06 | Broadcasting of sports events | Movies & TV | 3.00× | ||
| 07 | Dentistry | Business & Career | 3.00× | ||
| 08 | Volunteering | Politics & Society | 2.86× | ||
| 09 | Maisons du Monde | Home & Garden | 2.64× | ||
| 10 | vertbaudet | Fashion & Accessoires | 2.19× | ||
| 11 | Pet store | Pets & Animals | 2.16× | ||
| 12 | Kitchen | Home & Garden | 2.05× | ||
| 13 | Real property | Home & Garden | 1.95× | ||
| 14 | Pet food | Pets & Animals | 1.88× | ||
| 15 | Dog walking | Pets & Animals | 1.83× | ||
| 16 | Decoration | Home & Garden | 1.72× | ||
| 17 | Mango | Shopping | 1.71× | ||
| 18 | Center Parcs | Travel & Leisure | 1.62× | ||
| 19 | Le Bon Marché | Shopping | 1.62× | ||
| 20 | Milk | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.84× | |
| Mindfulness | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.