A data profile of the people who buy, follow and care about Horses in Spain — modelled from more than twelve digital signal sources. Horses has an estimated audience of 6,687,426 people in Spain.
Horses has an estimated audience of 6,687,426 people in Spain. 53.7% are female, 46.3% are male, average age 44.9. Top brand affinities: WhatsApp, Iberia (airline), Volunteering, Real property, Distilled beverage.
Top brand affinities include WhatsApp, Iberia (airline), Volunteering, with strongest over-indexing on WhatsApp (1.98× the country average).
Demographically, the Horses audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Horses fan in Spain is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Horses profile in Spain.
53.7% are female, 46.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.9 |
| Estimated audience size | 6,687,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Horses audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.05× | ||
| 02 | Volunteering | Politics & Society | 2.93× | ||
| 03 | Real property | Home & Garden | 2.39× | ||
| 04 | Reptiles | Pets & Animals | 2.35× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 2.32× | ||
| 06 | YouTube Music | Internet & Social Media | 2.31× | ||
| 07 | Refrigerator | Home & Garden | 2.30× | ||
| 08 | Betfair | Games | 2.17× | ||
| 09 | Labrador Retriever | Pets & Animals | 2.15× | ||
| 10 | Rice | Food & Beverages | 2.13× | ||
| 11 | Internet & Social Media | 1.98× | |||
| 12 | Mango | Shopping | 1.91× | ||
| 13 | Charity and causes | Business & Career | 1.86× | ||
| 14 | Distilled beverage | Food & Beverages | 1.85× | ||
| 15 | Video hosting service | Technology & Electronics | 1.83× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.80× | ||
| 17 | Wikipedia | Internet & Social Media | 1.79× | ||
| 18 | Travel website | Travel & Leisure | 1.73× | ||
| 19 | TripAdvisor | Travel & Leisure | 1.59× | ||
| 20 | Local food | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.51× | |
| Pet Ownership | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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