Horses Audience in Spain
Horses has an estimated audience of 6,687,426 people in Spain. 53.7% are female, 46.3% are male, average age 44.9. Top brand affinities: Singer-songwriter, Sports nutrition, Brico Dépôt, TripAdvisor, Aldi.
Top brand affinities include Singer-songwriter, Sports nutrition, Brico Dépôt, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Horses audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Pet Ownership.
Category: Pets & Animals · Type: Topic · Subtype: Record label
Demographics of Horses fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 44.9 |
| Estimated audience size | 6,687,426 |
Audience persona
The typical Horses fan in Spain is balanced, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Brico Dépôt | 3.39× | Shopping |
| TripAdvisor | 3.44× | Travel & Leisure |
| Aldi | 2.63× | Shopping |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.78× | Internet & Social Media | |
| Oncology | 5.64× | Health |
| Dentistry | 3.1× | Business & Career |
| Online poker | 3.55× | Games |
| Mexico | 1.58× | Travel & Leisure |
| Local food | 2.11× | Food & Beverages |
| Google Maps | 1.76× | Internet & Social Media |
| YouTube Music | 2.82× | Internet & Social Media |
| British Shorthair | 2.99× | Pets & Animals |
| Poodle | 2.6× | Pets & Animals |
| Rugby union | 3.55× | Sports |
| Liam Neeson | 3.6× | Movies & TV |
| Flower | 1.51× | Home & Garden |
| Yorkshire Terrier | 2.6× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.39 |
| Pet Ownership | JOY | 1.29 |
| Community Orientation | OPEN | 1.28 |
| Patriotism | CONSERVATISM | 1.2 |
| DIY Mentality | THRILL | 1.08 |
| Tradition | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
See Horses audiences in other countries
More Record label audiences in Spain
- Heavy metal music (8,293,238)
- Musea (1,410,519)
- Harthouse (940,563)
- Made in France (853,671)
- Clambake (705,363)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.