Horses Audience in Germany
Horses has an estimated audience of 11,507,537 people in Germany. 62.4% are female, 37.6% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Figure painting (hobby), Icon (magazine), Information sensitivity, Esra Erol, Headhunters (film).
The average Horses fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Figure painting (hobby), Icon (magazine), Information sensitivity, with strongest over-indexing on Figure painting (hobby) (3.13× the country average). Demographically, the Horses audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic · Subtype: Record label
Demographics of Horses fans
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 38.8 |
| Estimated audience size | 11,507,537 |
Audience persona
The typical Horses fan in Germany is more female, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for Figure painting (hobby).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,624,739 | 1.04× |
| Niedersachsen | 1,835,101 | 1.64× |
| Bayern | 1,716,652 | 0.93× |
| Baden-Württemberg | 1,357,296 | 0.86× |
| Hessen | 1,107,608 | 1.26× |
| Schleswig-Holstein | 600,187 | 1.45× |
| Sachsen | 552,536 | 0.98× |
| Rheinland-Pfalz | 517,767 | 0.9× |
| Berlin | 454,606 | 0.88× |
| Brandenburg | 332,606 | 0.93× |
| Sachsen-Anhalt | 313,202 | 1.05× |
| Hamburg | 298,334 | 1.15× |
| Thüringen | 245,372 | 0.84× |
| Mecklenburg-Vorpommern | 232,556 | 1.06× |
| Saarland | 103,004 | 0.73× |
| Bremen | 80,138 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Figure painting (hobby) | 3.13× | Arts & Culture |
| Icon (magazine) | 1.55× | Arts & Culture |
| Information sensitivity | 3.09× | Technology & Electronics |
| Esra Erol | 2.89× | Movies & TV |
| Headhunters (film) | 2.05× | Movies & TV |
| vienna.info | 3.38× | Travel & Leisure |
| Glashütte | 1.77× | Travel & Leisure |
| Jaguar F-Pace | 2.37× | Cars & Mobility |
| Scratching post | 2.12× | Pets & Animals |
| Tifo | 2.59× | Sports |
| Homesteading | 2.19× | Home & Garden |
| Gender-neutral language | 1.88× | Politics & Society |
| Carrie (novel) | 1.89× | Literature |
| Celtic mythology | 1.76× | Arts & Culture |
| Song Jae-rim | 4.36× | Movies & TV |
| Hocus Pocus | 2.46× | Movies & TV |
| Standing rib roast | 2.49× | Food & Beverages |
| Oktay Kaynarca | 2.29× | Movies & TV |
| Viator | 1.96× | Travel & Leisure |
| Throne of Glass | 1.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.72 |
| Sports Activity | POWER | 1.26 |
| DIY Mentality | THRILL | 1.17 |
| Creativity | OPEN | 1.08 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
See Horses audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Horses have in Germany?
Horses has an estimated audience of 11,507,537 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Horses fans?
62.4% of Horses fans are female, 37.6% are male, with an average age of 38.8 years.
Which brands do Horses fans like most?
Horses fans show strongest brand affinity for Figure painting (hobby) (3.13×), Icon (magazine) (1.55×), and Information sensitivity (3.09×) over the country average.
Where do Horses fans live in Germany?
Horses fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,624,739), Niedersachsen (reach 1,835,101), and Bayern (reach 1,716,652). These three regions account for the largest share of the active audience.
What other brands do Horses fans also like?
Beyond Horses itself, the audience over-indexes on Icon (magazine) (1.55×), Information sensitivity (3.09×), Esra Erol (2.89×), and Headhunters (film) (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.