Livestock Audience in Germany
Livestock has an estimated audience of 5,131,037 people in Germany. 49.5% are female, 50.5% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, FC Bayern Munich, Bundesliga, Food and drink, Sports.
The average Livestock fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, FC Bayern Munich, Bundesliga, with strongest over-indexing on Harry Potter (2.64× the country average). Demographically, the Livestock audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Livestock fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 38.1 |
| Estimated audience size | 5,131,037 |
Audience persona
The typical Livestock fan in Germany is balanced, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,287,859 | 1.15× |
| Bayern | 1,056,577 | 1.28× |
| Baden-Württemberg | 722,568 | 1.03× |
| Niedersachsen | 532,386 | 1.07× |
| Hessen | 408,756 | 1.05× |
| Rheinland-Pfalz | 275,607 | 1.07× |
| Sachsen | 257,580 | 1.02× |
| Berlin | 221,910 | 0.97× |
| Schleswig-Holstein | 159,382 | 0.87× |
| Brandenburg | 139,205 | 0.87× |
| Thüringen | 127,605 | 0.98× |
| Hamburg | 127,449 | 1.1× |
| Sachsen-Anhalt | 112,439 | 0.85× |
| Mecklenburg-Vorpommern | 75,792 | 0.77× |
| Saarland | 58,841 | 0.93× |
| Bremen | 43,659 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.64× | Movies & TV |
| FC Bayern Munich | 2.57× | Sports |
| Bundesliga | 2.37× | Sports |
| Food and drink | 1.81× | Food & Beverages |
| Sports | 1.9× | Sports |
| Reading | 1.91× | Literature |
| Vehicles | 1.94× | Cars & Mobility |
| Food | 1.82× | Food & Beverages |
| Movies | 1.88× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Music | 1.75× | Business & Career |
| UEFA Champions League | 2.4× | Sports |
| Lidl | 2.3× | Shopping |
| Live events | 1.88× | Music & Radio |
| Aldi | 2.31× | Shopping |
| Outdoor recreation | 1.74× | Sports |
| 2.31× | Internet & Social Media | |
| Consumer electronics | 1.7× | Technology & Electronics |
| 2.38× | Internet & Social Media | |
| IKEA | 2.15× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.76 |
| Sports Activity | POWER | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Sustainability | BALANCE | 1.17 |
| Patriotism | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 6.4% |
| United Kingdom | 5.7% |
See Livestock audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Livestock have in Germany?
Livestock has an estimated audience of 5,131,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Livestock fans?
49.5% of Livestock fans are female, 50.5% are male, with an average age of 38.1 years.
Which brands do Livestock fans like most?
Livestock fans show strongest brand affinity for Harry Potter (2.64×), FC Bayern Munich (2.57×), and Bundesliga (2.37×) over the country average.
Where do Livestock fans live in Germany?
Livestock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,287,859), Bayern (reach 1,056,577), and Baden-Württemberg (reach 722,568). These three regions account for the largest share of the active audience.
What other brands do Livestock fans also like?
Beyond Livestock itself, the audience over-indexes on FC Bayern Munich (2.57×), Bundesliga (2.37×), Food and drink (1.81×), and Sports (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Livestock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.