Rascasse Audience Intelligence

Livestock Audience in Germany

A data profile of the people who buy, follow and care about Livestock in Germany — modelled from more than twelve digital signal sources. Livestock has an estimated audience of 5,131,037 people in Germany.

#635among Topic in Germany#41in Pets & Animals

The average Livestock fan in Germany is 38.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Harry Potter, Bundesliga, with strongest over-indexing on FC Bayern Munich (2.57× the country average).

Demographically, the Livestock audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Livestock fan in Germany is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for FC Bayern Munich.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Livestock profile in Germany.

Audience size
5.1M
in Germany
Gender
49.5%♀
50.5% male
Age
38.1
average years
Country rank
#1024
Topic in Germany
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Livestock fans

49.5% are female, 50.5% are male, average age 38.1.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Livestock audience in Germany
MetricValue
Female49.5%
Male50.5%
Average age38.1
Estimated audience size5,131,037
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Livestock audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Livestock audience comes from Germany.

Worldwide audience distribution share by country for Livestock
CountryShare
United States27.1%
Brazil6.4%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Livestock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Livestock fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.16×
02Nordrhein-Westfalen~1.5M1.12×
03Hessen~400K1.07×
04Brandenburg~200K1.06×
05Hamburg~100K1.06×
06Niedersachsen~500K1.03×
07Rheinland-Pfalz~300K1.02×
08Sachsen~300K1.02×
09Bremen~40K1.02×
10Baden-Württemberg~700K1.00×
11Berlin~200K0.99×
12Saarland~60K0.99×
13Thüringen~100K0.96×
14Schleswig-Holstein~200K0.90×
15Sachsen-Anhalt~100K0.90×
16Mecklenburg-Vorpommern~90K0.89×
Fig. 06

Affinity by region

Affinity by region — Livestock, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Livestock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Livestock audience
#·InterestCategoryAffinity×
01Harry PotterMovies & TV2.64×
02FC Bayern MunichSports2.57×
03UEFA Champions LeagueSports2.40×
04PinterestInternet & Social Media2.38×
05BundesligaSports2.37×
06AldiShopping2.31×
07WhatsAppInternet & Social Media2.31×
08LidlShopping2.30×
09IKEAHome & Garden2.15×
10VehiclesCars & Mobility1.94×
11ReadingLiterature1.91×
12SportsSports1.90×
13MoviesMovies & TV1.88×
14Live eventsMusic & Radio1.88×
15FoodFood & Beverages1.82×
16Food and drinkFood & Beverages1.81×
17MusicBusiness & Career1.75×
18Arts and musicArts & Culture1.74×
19Outdoor recreationSports1.74×
20Consumer electronicsTechnology & Electronics1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Livestock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Livestock audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
Pet OwnershipJOY1.81×
SustainabilityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Livestock audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Community OrientationOPEN0.89×
Family OrientationCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Livestock have in Germany?

Livestock has an estimated audience of 5,131,037 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Livestock fans?

49.5% of Livestock fans are female, 50.5% are male, with an average age of 38.1 years.

03

Which brands do Livestock fans like most?

Livestock fans show strongest brand affinity for FC Bayern Munich (2.57×), Harry Potter (2.64×), and Bundesliga (2.37×) over the country average.

04

Where do Livestock fans live in Germany?

Livestock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Livestock fans also like?

Beyond Livestock itself, the audience over-indexes on Harry Potter (2.64×), Bundesliga (2.37×), Food and drink (1.81×), and Sports (1.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Livestock audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Livestock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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