Livestock Audience in United Kingdom
Livestock has an estimated audience of 12,282,698 people in United Kingdom. 60.2% are female, 39.8% are male, average age 45.4. Top regions: Scotland, Wales, Northern Ireland.
The average Livestock fan in United Kingdom is 45.4 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, Northern Ireland. Demographically, the Livestock audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Category: Pets & Animals · Type: Topic
Demographics of Livestock fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 45.4 |
| Estimated audience size | 12,282,698 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 2,588,024 | 2.34× |
| Wales | 1,663,338 | 2.37× |
| Northern Ireland | 1,126,788 | 2.98× |
| South East | 665,663 | 0.4× |
| Yorkshire and the Humber | 532,793 | 0.54× |
| East of England | 433,131 | 0.39× |
| South West | 392,291 | 0.39× |
| West Midlands | 309,896 | 0.59× |
| North West | 299,471 | 0.23× |
| East Midlands | 263,797 | 0.3× |
| North East | 222,166 | 0.46× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.23 |
| Price Sensitivity | PREMIUM | 1.22 |
| Sustainability | BALANCE | 1.19 |
| Pet Ownership | JOY | 1.19 |
| Healthy Lifestyle | BALANCE | 1.14 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.1% |
| Brazil | 6.4% |
| United Kingdom | 5.7% |
See Livestock audiences in other countries
More Pets & Animals audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Livestock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.