Horses Audience in Mexico
Horses has an estimated audience of 7,233,334 people in Mexico. 44.7% are female, 55.3% are male, average age 34.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (267.56× the country average). Demographically, the Horses audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Horses fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 7,233,334 |
Audience persona
The typical Horses fan in Mexico is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Horses fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 267.56× | Shopping |
| Costa Rica | 493.26× | Travel & Leisure |
| Game consoles | 173.08× | Technology & Electronics |
| Catholic Church | 131.27× | Politics & Society |
| Mobile game | 74.7× | Games |
| Travel agency | 86.96× | Travel & Leisure |
| Sarcasm | 82.78× | Politics & Society |
| Banana | 62.71× | Food & Beverages |
| Broadcasting of sports events | 86.96× | Movies & TV |
| Valentine's Day | 111.81× | Kids & Family |
| Exfoliation (cosmetology) | 126.19× | Beauty & Wellness |
| El País | 61.04× | News |
| Dentistry | 53.51× | Business & Career |
| Freeware | 31.77× | Technology & Electronics |
| Daily Horoscope | 494.11× | Internet & Social Media |
| Sexology | 38.46× | Kids & Family |
| Pilsner | 52.68× | Food & Beverages |
| Orange (fruit) | 51× | Food & Beverages |
| Multi-level marketing | 45.15× | Business & Career |
| Breastfeeding | 36.79× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 27.12 |
| Travelling | THRILL | 22.53 |
| Urban Lifestyle | OPEN | 4.11 |
| Risk Appetite | THRILL | 2.39 |
| Mindfulness | BALANCE | 1.64 |
| Patriotism | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
See Horses audiences in other countries
More Pets & Animals audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.