A data profile of the people who buy, follow and care about Horses in Mexico — modelled from more than twelve digital signal sources. Horses has an estimated audience of 7,233,334 people in Mexico.
Horses has an estimated audience of 7,233,334 people in Mexico. 44.7% are female, 55.3% are male, average age 34.8. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Mobile game.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (267.56× the country average).
Demographically, the Horses audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Horses fan in Mexico is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Horses profile in Mexico.
44.7% are female, 55.3% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 7,233,334 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Horses audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 494.11× | ||
| 02 | Costa Rica | Travel & Leisure | 493.26× | ||
| 03 | Shopping and fashion | Shopping | 267.56× | ||
| 04 | Game consoles | Technology & Electronics | 173.08× | ||
| 05 | Catholic Church | Politics & Society | 131.27× | ||
| 06 | Exfoliation (cosmetology) | Beauty & Wellness | 126.19× | ||
| 07 | Valentine's Day | Kids & Family | 111.81× | ||
| 08 | Travel agency | Travel & Leisure | 86.96× | ||
| 09 | Broadcasting of sports events | Movies & TV | 86.96× | ||
| 10 | Sarcasm | Politics & Society | 82.78× | ||
| 11 | Mobile game | Games | 74.70× | ||
| 12 | Banana | Food & Beverages | 62.71× | ||
| 13 | El País | News | 61.04× | ||
| 14 | Dentistry | Business & Career | 53.51× | ||
| 15 | Pilsner | Food & Beverages | 52.68× | ||
| 16 | Orange (fruit) | Food & Beverages | 51.00× | ||
| 17 | Multi-level marketing | Business & Career | 45.15× | ||
| 18 | Sexology | Kids & Family | 38.46× | ||
| 19 | Breastfeeding | Kids & Family | 36.79× | ||
| 20 | Freeware | Technology & Electronics | 31.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 27.12× | |
| Travelling | THRILL | 22.53× | |
| Urban Lifestyle | OPEN | 4.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Design Affinity | PREMIUM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.