Horses Audience in Mexico
Horses has an estimated audience of 7,233,334 people in Mexico. 44.7% are female, 55.3% are male, average age 34.8. Top brand affinities: Catholic Church, MSN, Banana, Travel agency, Sarcasm.
Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.7× the country average). Demographically, the Horses audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Pets & Animals · Type: Topic · Subtype: Record label
Demographics of Horses fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.8 |
| Estimated audience size | 7,233,334 |
Audience persona
The typical Horses fan in Mexico is more male, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.7× | Politics & Society |
| MSN | 2.44× | News |
| Banana | 2.57× | Food & Beverages |
| Travel agency | 2.8× | Travel & Leisure |
| Sarcasm | 2.58× | Politics & Society |
| Game consoles | 2× | Technology & Electronics |
| Radio | 1.89× | Technology & Electronics |
| Pedro Pascal | 2.28× | Movies & TV |
| Broadcasting of sports events | 3.29× | Movies & TV |
| El País | 2.45× | News |
| Dentistry | 2.29× | Business & Career |
| Freeware | 2.2× | Technology & Electronics |
| Wattpad | 2.23× | Internet & Social Media |
| Pilsner | 3.61× | Food & Beverages |
| Sexology | 2.51× | Kids & Family |
| Multi-level marketing | 3.04× | Business & Career |
| Breastfeeding | 2.49× | Kids & Family |
| Immigration | 3.69× | Politics & Society |
| Papaya | 2.65× | Food & Beverages |
| Bruce Willis | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.47 |
| Travelling | THRILL | 1.19 |
| Need for Security | CONSERVATISM | 1.09 |
| Risk Appetite | THRILL | 1.04 |
| Patriotism | CONSERVATISM | 1.02 |
| Urban Lifestyle | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
See Horses audiences in other countries
More Record label audiences in Mexico
- Heavy metal music (7,678,669)
- Musea (1,404,164)
- balada (1,369,440)
- Playlist (1,204,779)
- Shoegazing (1,061,199)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.