A data profile of the people who buy, follow and care about Horses in United Kingdom — modelled from more than twelve digital signal sources. Horses has an estimated audience of 14,558,064 people in United Kingdom.
The average Horses fan in United Kingdom is 45.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, South West.
Top brand affinities include Hobby, Wikipedia, Kitchen, with strongest over-indexing on Hobby (2.1× the country average).
Demographically, the Horses audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Horses fan in United Kingdom is more female, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Hobby.
The key figures that characterise the Horses profile in United Kingdom.
62.2% are female, 37.8% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.0 |
| Estimated audience size | 14,558,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Horses audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
Where the Horses audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~1.5M | 1.39× | |
| 02 | West Midlands | ~800K | 1.34× | |
| 03 | North East | ~700K | 1.17× | |
| 04 | South East | ~2M | 1.05× | |
| 05 | South West | ~1M | 0.94× | |
| 06 | East of England | ~1M | 0.81× | |
| 07 | East Midlands | ~800K | 0.80× | |
| 08 | North West | ~800K | 0.52× |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.60× | ||
| 02 | Wikipedia | Internet & Social Media | 2.41× | ||
| 03 | Mobile home | Cars & Mobility | 2.28× | ||
| 04 | Motorhome | Cars & Mobility | 2.23× | ||
| 05 | Fish and chips | Food & Beverages | 2.23× | ||
| 06 | Esso | Cars & Mobility | 2.19× | ||
| 07 | Refrigerator | Home & Garden | 2.18× | ||
| 08 | Forestry | Home & Garden | 2.17× | ||
| 09 | Risk management | Business & Career | 2.15× | ||
| 10 | Hot tub | Home & Garden | 2.13× | ||
| 11 | Hobby | Home & Garden | 2.10× | ||
| 12 | Satire | Literature | 2.05× | ||
| 13 | Real property | Home & Garden | 1.92× | ||
| 14 | Volunteering | Politics & Society | 1.89× | ||
| 15 | Pet food | Pets & Animals | 1.75× | ||
| 16 | Distilled beverage | Food & Beverages | 1.72× | ||
| 17 | Internet & Social Media | 1.66× | |||
| 18 | William Hill (bookmaker) | Games | 1.62× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | Kitchen | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Pet Ownership | JOY | 1.23× | |
| Tradition | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.82× | |
| Career Orientation | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.87× |
Horses has an estimated audience of 14,558,064 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
62.2% of Horses fans are female, 37.8% are male, with an average age of 45.0 years.
Horses fans show strongest brand affinity for Hobby (2.1×), Wikipedia (2.41×), and Kitchen (1.56×) over the country average.
Horses fans in United Kingdom are most concentrated in South East (reach ~2M), Yorkshire and the Humber (reach ~1.5M), and South West (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Horses itself, the audience over-indexes on Wikipedia (2.41×), Kitchen (1.56×), Distilled beverage (1.72×), and Refrigerator (2.18×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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