A data profile of the people who buy, follow and care about Horses in Italy — modelled from more than twelve digital signal sources. Horses has an estimated audience of 13,154,590 people in Italy.
Horses has an estimated audience of 13,154,590 people in Italy. 55.2% are female, 44.8% are male, average age 43.4. Top brand affinities: Wikipedia, WhatsApp, Mediaset, Volunteering, Satire.
Top brand affinities include Wikipedia, WhatsApp, Mediaset, with strongest over-indexing on Wikipedia (3.17× the country average).
Demographically, the Horses audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Horses fan in Italy is more female, around 43.4 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Horses profile in Italy.
55.2% are female, 44.8% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.4 |
| Estimated audience size | 13,154,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Horses audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 5.3% |
| Brazil | 5.1% |
The strongest cross-interests of the Horses audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.17× | ||
| 02 | New Testament | Politics & Society | 2.94× | ||
| 03 | Improvisation | Music & Radio | 2.79× | ||
| 04 | Satire | Literature | 2.68× | ||
| 05 | Breastfeeding | Kids & Family | 2.49× | ||
| 06 | Robert Redford | Movies & TV | 2.41× | ||
| 07 | Rose | Home & Garden | 2.23× | ||
| 08 | Mediaset | Technology & Electronics | 2.21× | ||
| 09 | General practitioner | Health | 2.18× | ||
| 10 | Reptiles | Pets & Animals | 2.15× | ||
| 11 | Doctor of Medicine | Business & Career | 2.03× | ||
| 12 | Non-fiction books | Literature | 1.90× | ||
| 13 | Champagne | Food & Beverages | 1.88× | ||
| 14 | Volunteering | Politics & Society | 1.80× | ||
| 15 | Dentistry | Business & Career | 1.80× | ||
| 16 | Internet & Social Media | 1.74× | |||
| 17 | Genetics | Kids & Family | 1.66× | ||
| 18 | Adriatic Sea | Travel & Leisure | 1.61× | ||
| 19 | Travel website | Travel & Leisure | 1.59× | ||
| 20 | Wine cellar | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.36× | |
| Convenience Orientation | PREMIUM | 1.29× | |
| Pet Ownership | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Horses. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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