A data profile of the people who buy, follow and care about Wine cellar in Italy — modelled from more than twelve digital signal sources. Wine cellar has an estimated audience of 5,966,395 people in Italy.
The average Wine cellar fan in Italy is 43.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Tuscany, Lazio.
Top brand affinities include Winery, Cantina, Red wine, with strongest over-indexing on Winery (4.74× the country average).
Demographically, the Wine cellar audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wine cellar fan in Italy is balanced, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Winery.
The key figures that characterise the Wine cellar profile in Italy.
49.3% are female, 50.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 43.5 |
| Estimated audience size | 5,966,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Wine cellar audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 13.7% |
| Italy | 13.7% |
Where the Wine cellar audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~700K | 1.88× | |
| 02 | Aosta Valley | ~20K | 1.10× | |
| 03 | Lombardy | ~1M | 1.07× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.06× | |
| 05 | Basilicata | ~60K | 1.06× | |
| 06 | Veneto | ~500K | 1.04× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 08 | Piedmont | ~400K | 0.99× | |
| 09 | Umbria | ~100K | 0.99× | |
| 10 | Molise | ~30K | 0.99× | |
| 11 | Liguria | ~200K | 0.97× | |
| 12 | Abruzzo | ~100K | 0.96× | |
| 13 | Calabria | ~200K | 0.95× | |
| 14 | Sardinia | ~200K | 0.95× | |
| 15 | Marche | ~100K | 0.94× | |
| 16 | Puglia | ~400K | 0.91× | |
| 17 | Sicilia | ~500K | 0.90× | |
| 18 | Emilia-Romagna | ~400K | 0.88× | |
| 19 | Lazio | ~600K | 0.87× | |
| 20 | Campania | ~600K | 0.86× |
The strongest cross-interests of the Wine cellar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cantina | Food & Beverages | 5.78× | ||
| 02 | Winery | Food & Beverages | 4.74× | ||
| 03 | Salami | Food & Beverages | 4.11× | ||
| 04 | Red wine | Food & Beverages | 3.73× | ||
| 05 | White wine | Food & Beverages | 3.48× | ||
| 06 | Sparkling wine | Food & Beverages | 3.20× | ||
| 07 | Vineyard | Food & Beverages | 2.85× | ||
| 08 | Wine tasting | Food & Beverages | 2.61× | ||
| 09 | Chef | Food & Beverages | 2.18× | ||
| 10 | Borsa Italiana | Business & Career | 1.88× | ||
| 11 | UniCredit | Business & Career | 1.84× | ||
| 12 | Il Giornale | News | 1.77× | ||
| 13 | La Stampa | News | 1.69× | ||
| 14 | Mediterranean Sea | Travel & Leisure | 1.68× | ||
| 15 | Catholic Church | Politics & Society | 1.67× | ||
| 16 | Il Messaggero | News | 1.66× | ||
| 17 | Corriere della Sera | News | 1.65× | ||
| 18 | La Repubblica | News | 1.63× | ||
| 19 | Wine | Food & Beverages | 1.61× | ||
| 20 | Il Fatto Quotidiano | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.82× | |
| Spirituality | BALANCE | 1.62× | |
| Need for Security | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Price Sensitivity | PREMIUM | 1.01× | |
| Extroversion | THRILL | 1.03× |
Wine cellar has an estimated audience of 5,966,395 people in Italy, concentrated in Lombardy and Tuscany.
49.3% of Wine cellar fans are female, 50.7% are male, with an average age of 43.5 years.
Wine cellar fans show strongest brand affinity for Winery (4.74×), Cantina (5.78×), and Red wine (3.73×) over the country average.
Wine cellar fans in Italy are most concentrated in Lombardy (reach ~1M), Tuscany (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Wine cellar itself, the audience over-indexes on Cantina (5.78×), Red wine (3.73×), Mediterranean Sea (1.68×), and Wine tasting (2.61×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wine cellar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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