A data profile of the people who buy, follow and care about Cantina in Italy — modelled from more than twelve digital signal sources. Cantina has an estimated audience of 3,582,638 people in Italy.
The average Cantina fan in Italy is 47.8 years old, balanced, and lives primarily in Veneto.
The audience is concentrated in Veneto, Lombardy, Emilia-Romagna.
Top brand affinities include Wine cellar, Champagne, Wikipedia, with strongest over-indexing on Wine cellar (5.78× the country average).
Demographically, the Cantina audience skews balanced with an average age of 47.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cantina fan in Italy is balanced, around 47.8 years old, with strong Indulgence tendencies and a notable affinity for Wine cellar.
The key figures that characterise the Cantina profile in Italy.
46.6% are female, 53.4% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 47.8 |
| Estimated audience size | 3,582,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Cantina audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 30.9% |
| United States | 24.0% |
| Mexico | 11.6% |
Where the Cantina audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.21× | |
| 02 | Veneto | ~600K | 2.10× | |
| 03 | Umbria | ~90K | 1.49× | |
| 04 | Marche | ~100K | 1.46× | |
| 05 | Tuscany | ~300K | 1.28× | |
| 06 | Sardinia | ~100K | 1.25× | |
| 07 | Friuli-Venezia Giulia | ~80K | 1.24× | |
| 08 | Emilia-Romagna | ~300K | 1.06× | |
| 09 | Piedmont | ~300K | 1.03× | |
| 10 | Abruzzo | ~70K | 0.93× | |
| 11 | Aosta Valley | ~8K | 0.84× | |
| 12 | Lombardy | ~500K | 0.78× | |
| 13 | Puglia | ~200K | 0.70× | |
| 14 | Sicilia | ~200K | 0.65× | |
| 15 | Liguria | ~60K | 0.60× | |
| 16 | Lazio | ~300K | 0.58× | |
| 17 | Molise | ~10K | 0.56× | |
| 18 | Basilicata | ~20K | 0.55× | |
| 19 | Calabria | ~50K | 0.44× | |
| 20 | Campania | ~200K | 0.38× |
The strongest cross-interests of the Cantina audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pinot noir | Food & Beverages | 6.24× | ||
| 02 | Wine cellar | Food & Beverages | 5.78× | ||
| 03 | Champagne | Food & Beverages | 3.92× | ||
| 04 | Wikipedia | Internet & Social Media | 3.01× | ||
| 05 | Italian wine | Food & Beverages | 2.91× | ||
| 06 | Enoteca | Food & Beverages | 2.86× | ||
| 07 | Wine tasting | Food & Beverages | 2.81× | ||
| 08 | Sparkling wine | Food & Beverages | 2.52× | ||
| 09 | Satire | Literature | 2.39× | ||
| 10 | General practitioner | Health | 2.32× | ||
| 11 | Volunteering | Politics & Society | 1.97× | ||
| 12 | Genetics | Kids & Family | 1.95× | ||
| 13 | Rural tourism | Travel & Leisure | 1.82× | ||
| 14 | Mediaset | Technology & Electronics | 1.81× | ||
| 15 | Coop | Food & Beverages | 1.78× | ||
| 16 | Slovenia | Travel & Leisure | 1.73× | ||
| 17 | Milk | Food & Beverages | 1.72× | ||
| 18 | Singer-songwriter | Music & Radio | 1.71× | ||
| 19 | Nonprofit organization | Politics & Society | 1.70× | ||
| 20 | SuperEnalotto | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Tradition | CONSERVATISM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.78× | |
| Extroversion | THRILL | 0.84× |
Cantina has an estimated audience of 3,582,638 people in Italy, concentrated in Veneto and Lombardy.
46.6% of Cantina fans are female, 53.4% are male, with an average age of 47.8 years.
Cantina fans show strongest brand affinity for Wine cellar (5.78×), Champagne (3.92×), and Wikipedia (3.01×) over the country average.
Cantina fans in Italy are most concentrated in Veneto (reach ~600K), Lombardy (reach ~500K), and Emilia-Romagna (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cantina itself, the audience over-indexes on Champagne (3.92×), Wikipedia (3.01×), Wine tasting (2.81×), and Volunteering (1.97×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cantina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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