Rascasse Audience Intelligence

Cantina Audience in United States

A data profile of the people who buy, follow and care about Cantina in United States — modelled from more than twelve digital signal sources. Cantina has an estimated audience of 2,778,060 people in United States.

#5319among Topic in United States#680in Food & Beverages

The average Cantina fan in United States is 42.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Kareem Abdul-Jabbar, Naked Wines, Planet Fitness, with strongest over-indexing on Kareem Abdul-Jabbar (11.73× the country average).

Demographically, the Cantina audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cantina fan in United States is more female, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Kareem Abdul-Jabbar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cantina profile in United States.

Audience size
2.8M
in United States
Gender
57.8%♀
42.2% male
Age
42.1
average years
Country rank
#10946
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cantina fans

57.8% are female, 42.2% are male, average age 42.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Cantina audience in United States
MetricValue
Female57.8%
Male42.2%
Average age42.1
Estimated audience size2,778,060
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Cantina audience in United States
Age bracketShare%
16-1910%
20-2919%
30-3923%
40-4926%
50+21%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Cantina audience comes from United States.

Worldwide audience distribution share by country for Cantina
CountryShare
Italy30.9%
United States24.0%
Mexico11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cantina audience in United States is strongest.

Fig. 05

Top regions by affinity

Cantina fans by region: top regions in United States
#RegionReachAffinity×
01New York~500K3.11×
02Ohio~200K2.67×
03Rhode Island~20K2.28×
04South Carolina~90K2.23×
05Michigan~100K2.00×
06Florida~300K1.57×
07Connecticut~40K1.41×
08Colorado~60K1.35×
09Delaware~10K1.26×
10Wyoming~5K1.23×
11California~400K1.20×
12Kentucky~40K1.20×
13Nevada~30K1.18×
14Texas~300K1.06×
15Tennessee~60K1.00×
16Pennsylvania~90K0.99×
17New Mexico~10K0.98×
18Illinois~90K0.97×
19Hawaii~10K0.94×
20Washington, District of Columbia~8K0.92×
21Arizona~50K0.91×
22Mississippi~20K0.91×
23Georgia~80K0.89×
24New Jersey~60K0.89×
25Massachusetts~50K0.88×
26Alabama~30K0.86×
27West Virginia~10K0.86×
28Oklahoma~30K0.85×
29Washington~50K0.84×
30Oregon~30K0.84×
31North Carolina~70K0.83×
32Missouri~40K0.83×
33Montana~6K0.80×
34Arkansas~20K0.78×
35Kansas~20K0.78×
36Alaska~5K0.78×
37Maryland~40K0.77×
38Wisconsin~30K0.77×
39South Dakota~5K0.77×
40New Hampshire~8K0.76×
41North Dakota~4K0.72×
42Maine~7K0.71×
43Virginia~50K0.70×
44Indiana~40K0.70×
45Louisiana~20K0.66×
46Idaho~9K0.65×
47Nebraska~9K0.63×
48Iowa~10K0.62×
49Minnesota~20K0.60×
50Utah~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Cantina, United States
0.59×1.00×3.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cantina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cantina audience
#·InterestCategoryAffinity×
01Kareem Abdul-JabbarSports11.73×
02rose wineFood & Beverages10.57×
03Naked WinesFood & Beverages9.75×
04Non-alcoholic beverageFood & Beverages3.23×
05Web serverTechnology & Electronics3.20×
06Mineral waterFood & Beverages3.11×
07VineyardFood & Beverages2.63×
08Diaper bagKids & Family2.53×
09Street foodFood & Beverages2.35×
10TicketmasterTravel & Leisure2.25×
11TacoFood & Beverages2.25×
12PastryFood & Beverages2.16×
13Planet FitnessSports2.08×
14ReggaetonMusic & Radio2.04×
15Chipotle Mexican GrillFood & Beverages2.01×
16Take-outFood & Beverages1.96×
17southwest airlinesTravel & Leisure1.90×
18Panda ExpressFood & Beverages1.83×
19Taco BellFood & Beverages1.62×
20Texas RoadhouseFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cantina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cantina audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.48×
Community OrientationOPEN1.41×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cantina audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
Luxury OrientationPREMIUM0.75×
Early Adopter MentalityPOWER0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cantina have in United States?

Cantina has an estimated audience of 2,778,060 people in United States, concentrated in New York and California.

02

What is the gender split and age of Cantina fans?

57.8% of Cantina fans are female, 42.2% are male, with an average age of 42.1 years.

03

Which brands do Cantina fans like most?

Cantina fans show strongest brand affinity for Kareem Abdul-Jabbar (11.73×), Naked Wines (9.75×), and Planet Fitness (2.08×) over the country average.

04

Where do Cantina fans live in United States?

Cantina fans in United States are most concentrated in New York (reach ~500K), California (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cantina fans also like?

Beyond Cantina itself, the audience over-indexes on Naked Wines (9.75×), Planet Fitness (2.08×), Ticketmaster (2.25×), and Non-alcoholic beverage (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cantina audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cantina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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